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How Long Does It Take To See Results From Link Building?

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We all want fast link building results. Learn the factors that impact link building and when to expect positive changes.

It’s almost a standard question: SEO clients want to know how quickly they’ll see results from link-building efforts.

They want positive change as soon as possible and it makes sense – a lot of time, work, and money go into building quality links.

Realistically, though, it can take 3 to 12 months to see any change in your site’s visibility.

It’s helpful to consider a few important factors that influence the impact velocity of link building, too.

Let’s look at these factors and a few examples of how fast link building brings results in different niches.

6 Aspects That Influence The Effectiveness Of Link Building

In my experience building links for different companies, I’ve noticed these factors, but results will vary depending on individual cases.

Let’s break down these factors influencing link-building effectiveness in more detail.

1. The Authority Of A Site

Domain ranking (DR) is a metric that includes how many backlinks a website has received from trusted resources. Usually, the higher the DR, the higher the website’s trust score. 

You can check your site’s DR with tools such as Ahrefs, Semrush, MOZ, and Majestic.

Sites that initially had a good DR will see the results faster.

The lower the website’s DR, the longer you’ll wait for the links built to bring positive changes. But it also depends on the niche.

Typically, the DR should be no less than 60 for B2B brands and 30 for B2C companies. If your domain ranking is lower, you’ll have to wait longer for results.

Essentially, a website with good online authority may get more chances to rank even better.

2. Positive And Negative Traffic Trends

Simply put, the positive trend speeds up the effects of a link-building campaign, while the negative can hinder the results in the short run.

Google tracks the dynamics and gives preference to those resources that show a stable growth trend.

If a website has a negative traffic trend, it can be challenging to return to the initial point of growth because of reasons that impacted the website’s relevance and trust score.

3. The Brand’s Popularity

One of the crucial factors in link building is whether a website you’re getting a link from is an authoritative brand or not.

A helpful indicator of this would be the percentage of branded traffic a given website receives.

You can check this with tools such as Semrush.

4. Types Of Pages

Typically, the links built to content pages bring positive results faster than commercial pages.

In general, commercial pages target only a handful of keywords, substantially lowering your chances for success.

Also, remember that Google search gives preferences to content pages.

5. Level Of Competition In A Niche

In B2B, for instance, link building is popular, so choosing just this strategy alone to grow your website may not be enough. You have to combine it with producing high-quality content and developing your brand.

But if you come from B2C, link building can become your competitive advantage.

6. Monthly And Overall Link Building Budget

The average cost per link across the industry varies. For example, Ahrefs found that it’s around $350 while Siege estimates about $500.

However, the price per link depends on how authoritative a particular site is. For instance, a link on a site with a domain rating by Ahrefs of 50 and organic traffic of 2,000 per month is not equal to a link from a website with a DR of 80 and organic traffic over 100,000.

So, link-building agencies often set different pricing based on a site’s domain rating and organic traffic.

Based on this, a good starting point might include $3,000 monthly expenses and a $30,000 overall budget.

However, you may need to invest at least $10,000 a month in some niches to start seeing the results.

And, it’s always good to remain realistic about your individual situation and focus on targeting the right keywords rather than trying your luck and failing.

Which factor is the most crucial?

All of them play a significant role to a certain extent.

However, building links on a brand website that sells a real product or service is important.

These websites have the highest growth potential, and the impact of building links to these sites will only grow over time.

5 Examples Of How Link Building Works In Different Niches

Alright, we’ve discussed factors that can speed up or slow down link-building campaign results.

But to avoid making empty claims, let’s look at a few link-building campaigns and how fast they managed to show positive changes.

The first example is a real challenge many people might consider a lost cause.

This site had zero organic traffic, no authority, no branded traffic, and came from a very competitive niche – digital marketing.

So, it’s not surprising that the website didn’t show any changes in organic traffic in the first eight months, although the number of keywords the website ranked for in SERPs grew a bit.

Then, more tangible results appeared after close to 12 months of work.  The website acquired 250+ links with an overall budget of $100,000.

Here’s what this site’s trend looks like now. The number of referring domains grew gradually between January 2021 and January 2022.

organic traffic results ahrefsScreenshot from Ahrefs, May 2022

The graph below shows when the organic traffic to this website started growing compared to when it started building links – almost 10 months later.

organic traffic growth ahrefs resultsScreenshot from Ahrefs, May 2022

As of now, according to Ahrefs, the organic traffic to this brand’s website is 3,000.

However, Google Search Console shows it even higher.

Ahrefs organic traffic increaseScreenshot from Ahrefs, May 2022

This website took a little over a year to show results from link-building efforts.

The next example is a B2C brand in the niche of home improvement.

The company built 58 links to its website with an overall budget of less than $20,000.

The link-building efforts started in December 2021.

link building results ahrefs Screenshot from Ahrefs, May 2022

Significant changes in organic traffic started showing in less than five months after the brand launched its link-building campaign.

You can see how the traffic grew in the graph below.

growth graph from ahrefs link building effortsScreenshot from Ahrefs, May 2022

Here are a couple more cases to illustrate how link-building results appear for B2B vs. B2C.

This is a new B2B brand’s website with absolutely no traffic. This website acquired 40 links for a $15,000 overall budget and ranked by search terms delivering traffic worth $1,600.

ahrefs link building effortsScreenshot from Ahrefs, May 2022

The first impact of link-building efforts appeared three months after – approximately from November 2021 to December 2021.

all time results via ahrefsScreenshot from Ahrefs, May 2022

It’s worth mentioning that it is an absolutely new brand.

But would the link-building results come faster if the brand was already well-known?

Yes. This company has been around a while, with a website getting tons of traffic and links. It’s also from a competitive niche of SEO tools.

In this case, the site had a slight boost with only 27 links to a page that already had some links. So, it’s 27 links against those 40 that the previous website had to build.

As a result, the organic traffic to it doubled after five months.

ahrefs growth for new brand link building strategyScreenshot from Ahrefs, May 2022

This website had to build fewer links, but its effects also came much faster. The link-building campaign started in August 2021, and you can see the first results in October 2021.

Another example is a new B2C brand selling supplements in the self-care niche.

It built over 50 links to its site with an overall $12,000 budget.

ahrefs backlink profile Screenshot from Ahrefs, May 2022

As for the results, the link-building campaign started close to the end of 2021, and the first changes in organic traffic appeared after two to three months.

link building for B2B brand resultsScreenshot from Ahrefs, May 2022

Sometimes the deliverability of link-building campaigns is faster for B2C brands, proving that link building in this niche is far less competitive than in B2B.

Nevertheless, if you look at all the examples, you’ll see that the time when a company starts seeing its first tangible results depends on each case.

Over To You

In most cases, results from link-building efforts start showing up within three to 12 months.

However, it still depends on a few crucial factors.

  • The site’s authority.
  • Positive and negative traffic trends.
  • The brand’s popularity.
  • Types of pages providing the links.
  • Level of competition in a niche.
  • Your link-building budget.

Also, build links on sites that represent trustworthy brands. This way, positive changes to your site’s performance will continue.

If you are interested in original article by Alexandra Tachalova you can find it here

SEO For Non-Profits: 7 Tips To Help Your Organization Get Found

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Learn how to get the most out of your resources and continue driving your mission forward through these 7 SEO tips.

Non-profit organizations can benefit greatly from exposure online.

SEO is a great way to gain organic traffic, regardless of the mission of the organization and the intent of the searcher.

Yes, there are opportunities through Google Ads grants and supporters to help drive traffic.

However, being found organically is a cost-effective and trusted way to gain long-term visibility and further the mission of a non-profit.

Most non-profits operate on lean budgets and have to be very judicious with their resources.

I have had the opportunity to work with many spanning focuses and missions aimed at healthcare, education, performing arts, adoption, orphanages, and more.

Within each non-profit, I have found tips that help regardless of most focuses and circumstances.

From solid funding to grassroots organizations, there’s a lot to be gained by focusing on seven SEO tips to help your organization get found.

1. Develop SEO Goals

I have personally heard from and witnessed non-profit organizations spend time somewhat aimlessly. I understand the fact that resources are limited and dollars potentially even more so.

That means it is even more important to have specific, realistic goals for what SEO could and should do for the organization. Disparate, scattered efforts that are working toward a specific goal are often wasted.

A lot of non-profits have specific stakeholder groups and different goals for each.

For example, I worked with a large national non-profit organization focused on a very specific disease.

Their audience included many audiences and potential visitors including those who were just diagnosed, scared, and seeking information.

Beyond that, they had goals for advocates, donors, those engaged in events, those interested in furthering legislation, and general supporters.

All had some level of awareness, engagement, and action goals layered on top.

With a large number of specific funnels, conversion actions, and stakeholder purposes for finding the org, engaging online, and getting to the ultimate goal, it is important to define specific goals and success metrics.

2. Create Funnels And Stakeholder Sections

Building on what I noted about the disparate stakeholders and types of goal actions, we can create paths for them and content within the website.

Non-profit sites can often be a mess. That’s not on purpose as it can be hard to work on all the content needed and to scale the website over time.

Survey your audience. Learn what they really want and what resources matter to them.

Tailor your content based on feedback and what you know about the cause.

Know that some people want to plug in a credit card quickly.

Others want to consume long-form content.

Even more might want to learn about events and ways to connect.

Give all of them their own path and custom journey.

My team is working currently with a large non-profit that funds a lot of worthy organizations and fosters entrepreneurship.

We have a laser focus on specific topics, content strategies, and investments to make sure that the right people are reached and that the org is positioned prominently for engagement compared to for-profit and other content sources.

3. Build Solid Infrastructure

This could have been number two, as it goes together with the funnel and stakeholder section building.

If you’re struggling with number two above, it could be because your site isn’t easy to manage.

Please note that all of the technical SEO needs are important for non-profits like they are in for-profit sectors.

On top of that, with the various funnels and goals, a solid UX and information architecture is critical.

We can’t lose people along the way or waste any precious impressions and clicks. We need sites that convince and convert users.

We have a story to tell and need it to be told without bounces and losing people along the way due to not finding the right content and spot for them on the site.

I saw firsthand how a local non-profit benefited from this type of approach.

As a tax levy, yet independent, a non-governmental non-profit that provided grants for mental health organizations, it had a lot of technical details to share.

The org had a very specific grantmaking process. That process could be hard to understand and follow.

The org spends a lot of time and focuses on awareness in SEO as well as Q&A.

Beyond that, it was important to share how taxpayer funds are used and how it serves the broader community.

All of those funnels, plus some for politicians curious are big reasons why the funnel and rich content model works so well.

4. Invest Carefully In Content

Content can be a big, open-ended question for non-profits.

There are a lot of really important things to say – both about the organization’s story and the voice it has in the cause.

Passions for blogging, creating resources, and telling the important story of the cause can drive a lot of great content.

At the same time, for some organizations writing can be put on the back burner when events, fundraising, and things central to the mission take the most time.

Content can be a big effort whether it is working or not and it might need more focus.

Or, it can be lacking and need more consistency and discipline.

Regardless, a sweet spot has to be found to fuel the areas of the funnel and focus that matter for organic search.

I can think of a great example who tells their story well and also serves as a leader as a resource of information.

They serve troubled youth and are an option for parents who are out of options for their high school kids.

They take in troubled youth from around the U.S. and have a high staff-to-student ratio serving them with love and highly skilled and accountable care.

Through their site, they share their research, expertise, and thought leadership in their space.

They also have an emotional and impactful story to share with prospective parents and students.

They do amazing work and serve a much-needed cause and do a great job of investing in content at the levels needed for those interested in stats and facts as well as they move others by resonating with their exact situation and emotions.

5. Leverage Partners For Links

In addition to technical and content aspects of SEO, non-profits need to also leverage off-page factors.

A big part of that is backlinks.

That means ensuring that all partners, advocates, and associates are helping the cause wherever they can by linking to the non-profit website.

Through natural links tied to relationships, I’m not talking about spammy or unnatural links.

If an aligned partner or organization is supporting the cause, simply make sure that they know where to link for the best possible user experience and to cue the search engines to that association.

Beyond that, any opportunities for outreach and network growth should also be considered.

Link research into comparable organizations should be done. This can help with development efforts as well as outreach to develop more partners.

An example of a non-profit organization gaining SEO benefits from backlinks is a flagship performing arts center.

As a venue, it has several resident organizations or other non-profits who call it home for their concerts and performances.

Beyond that, corporate sponsors, civic organizations, artists, ticketing sites, and more all naturally link to the center.

Leveraging all of the specific partners and relationships, the performing arts center fully leverages the value of the links and “votes” from those other sites to benefit their own.

6. Smartly Use Social

Social media has been one of the most debated things in terms of its impact on SEO. I’m not here to foster that debate in this article.

However, I can say that I ascribe to at least the correlation between social media activity and better SEO performance.

Again, not here for a debate.

If you can get on board with at least correlation (not causation), then please factor in your social media activity with your search strategy.

Look at the content you want to get ranked well and get links to.

Build your social strategy around that.

Get your own social accounts to link to it and get other people to share and link to it.

A national organization that I work with that is an association of intercollegiate athletics does a great job of this.

They leverage their investments in the content to get as much mileage as possible.

That means creating the content once and publishing it on the site and promoting it via Google Ads, social, email, and all possible channels.

Ultimately, they want organic search as well and know that as much engagement, links, and references they can get to their data, research info, and recruiting info they can get, the better it will perform organically. And, it does!

7. Plan, Measure, & Repeat

I can point to a number of great examples of non-profits owning organic search results and seeing real results from them. Most have a well-defined and intentional plan and effort in place.

It isn’t about trying harder.

It is about specific focus and knowing that there’s ROI or real, measurable impact that can come from organic search.

In so many of those successful cases, there’s planned action and tactics.

That means a regular and consistent effort in technical SEO factors, content, and knowing that SEO includes the word “optimization.”

It isn’t a one-time thing or a quick strategy.

It takes definition, planning, resources, and sticking with it.

You don’t have competitors in the traditional sense, but you do when it comes to gaining impressions and visitors and people talking about the content that you so deservedly want and need.

Wrap Up
You have a great cause and organization.

Your mission means a lot to a lot of people.

Don’t short-change it or miss out on your chance to gain visitors who have a range of interests, goals, and reasons they should come to your site.

Use these seven tips for non-profit SEO and get the most out of your resources and continue driving your mission forward.

If you are interested in original article by Correy Morris you can find it here

12 Essential SEO Data Points For Any Website

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Feel like you’re drowning in a deluge of data? Here are 12 SEO data points you don’t want to overlook, as they’re essential to your strategy.

Optimizing a website according to best practices is a starting point.

Once a site is published, out the door comes the next process of monitoring performance and improving based on the data.

The key to success is choosing the best SEO data points.

Here are a collection of 12 data points to consider that will help improve all areas of your SEO.

1. Core Web Vitals

Core Web Vitals (CWV) are a set of metrics representing what the page loading experience is for site users. The CWV metrics are also a (minor) ranking factor.

The importance of CWV extends beyond its being a ranking factor. It helps optimize a site for speed, which is known to influence factors such as conversions and earnings.

2. Server Speed

Website server speed influences how fast pages are served and how many of them can be served at the same time.

It’s one of the few conversion- and sales-related variables that can be easily controlled.

Shared hosts can have hundreds or even thousands of websites all competing for the same limited resources.

While shared is fine to begin with, be ready to scale up to a faster host as soon as the site gains traction and begins to succeed.

In some cases, 500 error response messages are an indication that the server is running out of resources, and it’s time to upgrade.

Managed WordPress hosting can be somewhat restrictive of what plugins are allowed to be installed.

But the trade-off is that, because resource-hogging or unnecessary plugins are not an issue, there is more server power available for everyone.

There are many flavors of web hosting – from Shared and Shared Premium to VPS, Cloud, and Dedicated.

There is almost always someone who can say something nice about any given web host and someone else to say something negative.

Sometimes, it can boil down to matching what you are prepared to pay with the level of server control you are able to handle.

If you don’t know anything about server management then something with a simple control panel is the best approach.

3. Publishing Frequency

People want lots of quality content, and they want it all the time. The more content that is published on a daily schedule, the better.

It’s tempting to publish a large group of content and then say the website is done.

For many kinds of sites, especially one that publishes articles, a website is never done.

There is no “set it and forget it” in terms of content.

What that means is that the path to success is created with a constant creation of more content, always more and as often as possible.

It’s not really about generating content that’s ten times better than the competition, either.

It’s simply about generating quality content on a regular basis and doing the best that you can do to provide readers with what you believe they want.

The path to success is almost always through publishing as much quality content as possible.

4. Number Of Indexed Pages

If Google isn’t indexing your pages, that may mean there’s something wrong with your content and/or the entire website.

The Search Console Index Coverage Report provides the data on indexed pages, including discovered but not indexed pages.

If you find that your content is regularly not getting indexed, then this is an opportunity for improvement.

This isn’t a matter of bad luck, and it’s not necessarily a technical issue that’s easily fixed.

Content problems can be hard to identify because it’s difficult to see one’s own content objectively.

Examples Of Content Problems:

  • Content is similar to what’s already published.
  • Content is thin (Screaming Frog provides Word Count data).
  • Content is poorly written.
  • Content is not focused enough on the topic.
  • Overall, site quality is poor.

5. Search Console Impressions

Search Console shows how often your site appeared in the search results for a variety of keyword phrases. In Google Search Console, this data point is called impressions.

It’s tempting to open up the Search Console to check out which keywords are performing best and bask in the warmth and sunshine of a job well done.

But that’s a waste of time.

Lower ranked keyword phrases are where your time is best spent. Always focus on your lower keywords because this is where the areas to improve can be found.

Some of these opportunities are quick wins, meaning that improving rankings for these phrases is relatively easy.

For other more competitive phrases, it may be that there’s nothing wrong with the content except that it needs more links.

6. Excessive Scrolling

Excessive scrolling is a user experience data point provided by Microsoft Clarity.

Clarity is a free user experience analytics program that is low impact and GDPR compliant. It comes with machine learning that can alert publishers with problems, and provides a variety of metrics that show user behavior on a site.

Content is your most important ranking factor.

The excessive scrolling metric is a flag signaling that improvements to content are needed.

Anything that improves your content is helpful for SEO.

7. Reading Behavior

Reading Behavior is another Microsoft Clarity data point.

This metric shows how many readers are engaged and how many abandon the webpage at the headline.

Pages with an abnormally high abandonment rate need improvement.

The Reading Behavior data point shows you which pages need improvement. This is valuable information.

The way Microsoft Clarity points out content that needs improvement is like employing a junior SEO to work full time creating site audits on a budget of free.

8. Scroll Data

The Scroll Data Microsoft Clarity metric is very important because it reveals how far down webpage users are scrolling.

Identifying where on a webpage visitors are abandoning a page can help debug a technical issue or maybe a problem with the content itself.

9.Missing Or Duplicate Meta Data

It’s easy to drop the ball and roll out a website with unoptimized meta description or title tags.

Duplicate or missing title tags and meta descriptions are especially bad and surprisingly common on websites.

Screaming Frog provides the Missing/Duplicate Meta Description and Title Tag data point.

There’s a free version of Screaming Frog that crawls about 500 pages. So, if you’re just starting out, then give Screaming Frog a try.

10. Image Size

This is a data point related to speed. Mobile data bandwidth can be barely usable.

Even if a site is served on a fast web host, large images are going to pile up like cars on a one-lane freeway exit ramp when they reach a site visitor’s mobile browser.

Image size is one of the easiest things to control, yet one of the variables that many sites ignore when optimizing.

According to HTTP Archive data, for a one-year period between 2021 and 2022, the median average of images per page is 751 KB for the top 1 million websites.

The amount of images per page for the same period of time for WordPress sites is a whopping 1,116.0 KB – that’s over a megabyte of images per page!

Median Image Size per page for WordPress sitesScreenshot from HTTP Archive, May 2022

How big should your image sizes be? As small as you can possibly make them.

Just remember these tips:

  • Photographic images – save as JPEG.
  • Illustrative images – save as PNG.
  • Avoid superimposing text over photographic images.
  • Avoid images with lots of details, like trees with thousands of leaves.
  • Avoid illustration images that have gradients.

An easy way to shrink images is by serving images in the new WebP format.

Screaming Frog provides image size data for every image on your site. The tool is configurable to flag whatever target size you consider reasonable.

11. Backlinks

While backlinks are very much one of the most important ranking factors, in today’s search algorithms it’s not necessarily the deciding ranking factor.

Search algorithms increasingly use links as part of a ranking algorithm to produce a set of candidate pages to list in the search results.

But, another layer of relevance can be applied that re-ranks the search results for things like relevance, user intent, geolocation, and user expectations, to name a few reasons.

The use of a modification factor or a modification engine is not new – it’s been around for at least 10 years.

So, while links are a highly important ranking factor, links are not necessarily the deciding factor.

This isn’t meant to minimize the importance of links, but simply to make clear where it stands in terms of importance.

Backlink data is available in Google Search Console.

12. Earnings

Earnings might not initially seem like an SEO data point, but it is.

While earnings are the whole point of SEO, earnings are a data point that can work together with other metrics, like traffic and keyword rankings, to tell the entire story of what’s happening. This enables a publisher to make more accurate decisions.

Earnings Indicate Profitability Of Topic

Earnings are an indicator of whether your topic is lucrative.

Some topics have a massive amount of traffic.

But, some of those same topics may have slim profit margins, which can have a negative effect on affiliate commission rates and ad revenue.

Sometimes, keyword phrases with less traffic are more profitable.

Earnings Coordinates With SEO Metrics

Earnings can signal if something has changed in traffic or rankings and contribute to understanding what those changes are.

For example, it’s not uncommon for traffic to decline while earnings remain steady or improve.

That could mean that less relevant traffic is hitting the site, leaving behind the most relevant (and profitable) traffic.

Should you panic? Maybe not.

It could be that the page wasn’t actually relevant for the query, meaning that it may be useful to create a new page to target the lost keyword/s.

This can happen to pages that rank for multiple, different but related keywords, like if a page ranks for plumbing, bathroom installations, and kitchen fixtures and loses all the keyword traffic except for plumbing.

Earnings And Consumer Demand

Earnings can help to signal if consumer demand has changed.

Keyword rankings can remain the same while traffic steadily declines, which will be reflected in earnings.

What’s going on in this scenario is that consumer demand has changed.

This typically happens with the introduction of new product models and sometimes with the introduction of a disruptive new product or service.

SEO Data Points

There are many SEO data points, but the 12 mentioned here are, in my opinion, the most important.

There are many more data points that may prove more useful to your situation.

What’s important is to get thinking about what can signal areas of improvement, identify the causes, then make improvements.

If you are interested in original article by Roger Montti, you can find it here

website-slider

Will Using A News Slider Affect My Site’s Optimization? Ask An SEO

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Will homepage sliders hurt or help your SEO? Learn more about the search implications of sliders and how to use them in this Ask An SEO column.

This week’s Ask an SEO question comes from Hrvoje in Osijek, Croatia, who asks:

“Hello, we want to add a couple of sliders in our site’s main page for daily news and update the sliders every day.

Is this bad for our website’s SEO?

Is there anything we need to know or do for SEO? Thanks for your help.”

Oh, homepage sliders.

At some point in their career, every SEO expert learns to lament these – usually always for different reasons.

Let’s start out with the literal answer to the question before we dive in deeper about sliders.

There’s nothing inherently harmful to SEO about using a news slider on the homepage.

If done right, they can help your SEO.

If done wrong, however, they can be a huge headache.

Let’s dive in.

News Slider Considerations for SEO

Whether or not a slider will help or hurt your SEO depends on how it’s coded.

Coding Tips For Sliders

If you’re using a dynamic ajax type widget to load the header content on a click or some sort of delay, scroll, or another user action, it might not be visible to a search engine.

Search engines don’t take “actions” like clicking or scrolling, so they won’t see any content dependent upon them.

If your developer has coded all the content of the header into the document object model (DOM), then it won’t be a problem for search engines.

They’ll see all the content of each slide at once and index it however they see fit.

There are many ways to code it like this and many plugins that do it automatically.

There are a few other things to keep in mind when it comes to sliders.

Using Headings In Sliders

One of my pet peeves is the use of headings in them.

Too often, slider plugins or developers will code them so that they break the heading structure of the rest of the page, which sometimes causes issues with your accessibility audits.

As a matter of fact, there are many accessibility issues with the headers that you’ll need to take into account outside the scope of this post.

Slider Usability

My biggest issue with sliders is that most people don’t use them.

We’ve done countless heatmap studies and click studies on client websites throughout my career.

One insight always surfaces: People are engaging very highly with whatever the default slide in the slider is, but almost nobody clicks to advance the slides or interacts with the content beyond the first slide.

Ryan Jones on using sliders for SEO

Sliders are a great political compromise – allowing everybody to get their important information into the same spot – but in reality, most users just don’t engage with them.

Now, I’ve never done this study for a news site, only branded ones. So please do your own study.

I imagine a news site will get different results.

As to whether you should worry about it for SEO, my best advice is just to insert a requirement that all the slider content must be loaded into the DOM with the page, not dynamically loaded based on a user action – and you’ll be good to go!

Good luck.

If you are interested in original article by Ryan Jones, you can find it here

Wordpress-core

5 Things I’d Want to See Improved in WordPress Core

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If you could write your own roadmap for the next few years of WordPress, what would it look like?

While the move from the 5.x releases to 6.x doesn’t actually have any technological significance, it’s still made me feel contemplative about the chapters ahead. The planned focus areas for Gutenberg phases 3 and 4 are multilingual support in core and Google Docs-style collaboration in the block editor. These sound like great features, but just like full site editing, they also sound like features that already have great plugins available.

The rule of thumb is that the core should provide features that 80% or more of end users will actually appreciate and use.

WordPress Philosophy

I’ve been thinking about this 80% rule in regards to the latest WordPress release. Is there any sort of usage data on some of the banner block editor features that made 6.0? I wonder how many of these features would pass the 80% rule, or even the 50% rule. The reality is that we all have our own unique relationship with WordPress. For example, probably fewer than 10% of the sites I’ve worked with have used multilingual functionality. Similarly, while real-time collaboration sounds amazing, it probably wouldn’t be touched on the majority of my client’s projects. Then again, my experience may not match the majority experience. Without telemetry as an option in open source WordPress, we may never know.

As a thought experiment, let’s imagine that this roadmap was not handed down from the gods and that we could each choose our top five improvements. I’ll start.

5. Nav menus for the classic folks

Let’s start with an easy one: the navigation menu needs some love. The new navigation block still feels very much like a work in progress, but initial talks to bring the next generation of navigation to the navigation editor seem to have stalled.

The reality is that a decent percentage of sites (I’d argue the vast majority) will be running on classic themes for many years to come, perhaps indefinitely. Full Site Editing is a tool, but not a catchall. Because of this, I’d love to see the Appearance > Menus screen get the the new UI treatment.

4. Redesign the Settings Screens and the Edit User Screen

Extend the new design language of Gutenberg outside of the block editor, instead of simply bringing other administrative screens (widgets, menus) inside. When will settings screens get even some of the basic layouts that we’re seeing in the block editor, like the fixed top bar with the big blue Save button?

For end users, stepping out of the block editor into the rest of the dashboard feels like stepping back in time, leaving the crisp, white deck of a Star Destroyer for the dull gray computer screen in Luke’s X-Wing.

One idea would be a framework for bringing the Settings API into the world of JavaScript. The longer we wait, the more disjointed the various plugin admin screens will feel. Even for feature projects in WordPress core, there’s no real system for building new settings pages, apart from the classic two-column table with labels on the left and text inputs on the right.

Even if we didn’t React-ify these pages entirely, we could at least turn the Edit User screen into something other than one endless scroll of input fields.

3. WP List Table Class

It also might be time to step out of the post editor and back into the “All Posts” screen for a quick refresh. Those tables we interact with for lists of posts and pages are the result of the ominous WP_List_Table class.

While the WP_List_Table was never actually meant for third-party use, the reality is that it’s the best we’ve got at this point. Many developers extend this class and build their own tables using the components. Bringing it more in line with the block editor experience could make the entire WordPress experience more cohesive.

While this sounds like a massive project, I’d argue that it’s about time to overhaul this functionality, perhaps with a similar “Classic List Tables” fallback filter for the many plugins and theme developers who enhance these tables with additional functionality.

2. The block editor without the block editor

OK, bear with me because this is a little abstract. I want the block editor, even when I don’t actually want the block editor.

I think a good example here is the many custom post types of WooCommerce. Most of these really don’t need a content editor, per se. Instead they rely much more on meta boxes, custom elements, and a LOT of input fields. For many custom post types, the post_content area is just not the best place to store data, so why should the only editor options here be ‘block’ or ‘classic’?

I would love to see the general layout of the block editor available for any post types that don’t actually need a content editor. Bring our meta boxes up from that little drawer at the bottom, strip out much of the content editing functionality, but don’t relegate us to a decades-old design aesthetic, just because we don’t need a giant blank canvas in the center of the screen.

1 The WP Notify Project – my top pick with a bullet

My dashboard has a spam problem, and plugin developers are fighting to steal my attention. I see this as the key feature for making WordPress feel modern: notifications. For more context, review my previous article about the persistent issue of dashboard spam and WordPress’s lack of a system to manage notifications. Luckily there is a feature project in the works here and I invite you to join us and contribute in any way possible.

That’s my list, but I invite the community to make their list, too. If anything, I think it shows just how complicated WordPress has grown over time. It’s a massive piece of software, and there can only be so much development at any given time. That being said, it’s nice to dream. What are five things you’d love to see improved in the 6.x releases?

Update 5/23: Join the discussion with us on Twitter or else over on Hacker News to share your ideas. Or better yet, write a post on your blog and let us know!

If you are interested in original article by Brian Coords, you can find it here

google-core-update

The SEO Impact Of The Google May 2022 Broad Core Update

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Last week, on May 26th, Google released the long awaited Google May 2022 core update. The update really kicked into high gear quickly, with a ton of volatility noticed within 24-hours after it was formally launched. In my opinion, this update was one of the bigger core updates or Google algorithm updates we’ve seen in some time – at least in terms of the SEO impact.

Let me share the quick facts, in case you missed it in the first story and then I’ll share some of what the SEO community has seen with this update:

Google May 2022 Broad Core Update Quick Facts

Here are the most important things that we know right now in short form:

  • Name: Google May 2022 Broad Core Update
  • Launched: May 25, 2022 at around 11:30pm ET
  • Rollout: It will take about one to two weeks to roll out
  • Targets: It looks at all types of content
  • Penalty: It is not a penalty, it promotes or rewards great web pages
  • Global: This is a global update impacting all regions, in all languages.
  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update.
  • Discover: Core updates impact Google Discover and other features, also feature snippets and more.
  • Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s core update advice.
  • Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

SEO Impact: Community Chatter on May 2022 Core Update

Like I said above, this core update was felt in a big way by the SEO community. We saw the early chatter in our first story, but the chatter really has not slowed at all. I will share some, just a sampling, of what the SEO community has shared within the SEO forums and on SEO twitter below. Keep in mind, there are about 200 comments on my core update story – that is a huge huge number. The May 16th update has about 170 comments and then an additional 100+ comments on the follow up to the May 16th tremors story, which is also huge, but many thought that was a core update, without Google confirming that. So there is tons of chatter within this site as well.

I also wrote a more data centric piece based on data from Semrush and RankRanger and posted it on Search Engine Land. This piece here is more individual stories from SEOs and site owners.

Also, keep in mind, Memorial Day weekend was this past weekend, so that might lead to declines in overall traffic.

Let’s start with WebmasterWorld to respect our elders. This is picking up where I left off in my original story:

Right now, we’re seeing substantial increases over Thursday last week (+15%) but it doesn’t look right: Bounce rate is slightly up while pages-per-session slightly down (which make sense together), but the average session duration is substantially lower. I also double-checked the latter per hour of the day to correct for regional behaviour since we have a global userbase.

In any case, I doubt the traffic gains will last. Within a week or two we’ll be back to our “assigned traffic volume”.

I am seeing a BIG decline in USA traffic today…similar to the one day blip last week. USA is down 56% and search is down 30% at 11:30am. Once again my most important landing pages are down 70%+…it’s always the same landing pages that get hit too. I see this at least once a week now, and it usually bounces back at the end of the day, or next day.

This is the result of on-page changes I assume…i.e. loading the pages with too much crap so that organic results get pushed down. I would be panicked, but my SERPS actually improved overnight so I am thinking it will last 12-24 hours again. Otherwise if this sticks it will be very ugly.

Large, 25 year old informational/entertainment/education site.

Right now trending down around -10% for a Thursday.

It’s early so fingers crossed. We have made *significant* best-practice seo and site quality improvements over the past 12 months.

Can’t do this anymore, I keep hoping that one day Ill be able to get back to 7 years ago when I was making a living off my website, Now I have to work a two jobs and the spare time I have like today I work on my site, the motivation is gone, no money coming in barely made 35 cents yesterday, posted up 9 articles all originally written, no top stories placement when searching for title of article after I published, and then when I post the title in google news search my article is on the second page but the first page is another website that has similar topic and then takes up like 6 spots that have nothing to do with the topic

Whats going on? This is getting depressing this is like the worst update ever.

And again a spammy news site in top stories with a wordpress favicon is outranking me, I have schema installed, I added my logos in news publisher and still not ranking in google news, I checked my search console and it says 14 clicks from google news in 5 months. Ive been in google news for 10 freaking years too and the last year and half has been horrible and this last two months the worst, they never fixed the search you cant find anything you are looking for, when someone searchs an exact title they expect to find that title at the top not the 3rd or 4th page.

Huge improvments here in positions. Traffic? Inconclusive, as it’s holiday time for me.

Lot of better positions, yes, but from 74th place to 23th. Yeah.

Let’s see how it evolve…

Yesterday not quite as bad as I feared… c. -17% on last Thursday, with particular losses on UGC. The watching & waiting continues…

35% down in traffic today compared to the same day the previous week. Rankings continue to drop.

SERPs don’t make sense, therefore expecting to bounce back, but the stats are difficult to look at.

Some numbers from my 5 sites.

Yesterday compared to previous week

Info site, oldest of them all, +54%
Info site, 8 years old +51%
Info site, 1.5 years old, +34%
Info/Affiliate/CPA offer site -5%
Pure Affiliate site -80%

My ranking is holding steady and actually slightly increasing in the last two days, but traffic is abysmal…very sluggish and well below normal. My home page and main landing pages were down 34%-56% yesterday from an average Thursday.

As expected, the steep drop recovered somewhat in the evening between 5pm and 10pm, as has been the pattern for months. Today USA and UK are down 20%-38%. Canada, New Zealand, France, Germany, Italy, Spain, Ireland and most of Western Europe are at -100% (zero visits)…but I do have tons of traffic from East Europe and Asia!:

USA traffic more than halved today therefore checked my SERPs and at the moment all looks ok … I’ll see where the numbers end up before having a serious in-depth Saturday afternoon where the roller-coaster is heading.

I hope everything goes back to normal, so far yesterday traffic was down about -20% on my largest site and about -8% on my second website. My other 5 websites are also down, but the traffic is irrelevant.

Down 30%, been hit by all updates since December 2020. So far lost 80% of traffic since then and it looks like I’m headed to zero

Ouch, ouch, ouch … ok, it’s a Saturday morning and over 8 hours gone, is my server down? Nope but several sites with 0 (zero) visitors so far, several with 1 (one) and another with 40 (forty) … That’s it for today folks !

I was able to recover (~90%) from the 2019 core update. It was one of the major updates. It took more than 8 months to reach close to previous traffic. During 2020 and 2021, traffic was average with low CPC. Traffic improved after March 2022 until now. Hope it will settle back after a few ups and downs.

My blog is losing Google positions every day – three days ago I had 140 KW’s in TOP3 today I have only 114 KW’s in TOP3. Traffic is also down by about 30% and impressions in GSC are also down … sad I hope in the next few days everything will go back to normal again …

The effects of whatever is going on are dramatic. Congratulations, we are now down to a $2/day income. This whole broken system should be scrapped and re-engineered on the blockchain.

Rankings holding steady, core web vitals improved, backlink count increased and traffic from Europe is quite a bit better today. USA traffic is relatively low, but it’s a holiday weekend. I have seen traffic to my home page and all of my major landing pages much lower since the update was announced…we’re talking 30%-70% declines here. Let’s hope it was a blip

Does G love anyone at the moment? My SERPs seem to be unaffected however Saturdau’s traffic was almost half of a regular Saturday meaning, bassically, it was 33% of a weekday.

So far today all, except for two visitors, have been single page views which is very unusual and after 17 hours of my Googelday traffic is half of Saturday’s so far … G definitely seems to be grinding something out / down / in / up / wherever! We’ve got what, another 10 days to go of this manipulation?

A 50% drop seems extreme @RedBar. I ended Saturday -2% in total, – 8% on USA, but my landing pages were still hit pretty hard. I have noticed that direct traffic has dropped almost every day since May 22nd…it’s a 2/3 decline in total. Is anyone else seeing this? Is this Google Image traffic in general?

For me everything is down (5 – 20% depending on site) and continues to gradually slide lower, especially one site and specifically English language traffic.

Site that is down the most navigated recent volatility (before this “core update”) better than others. What happened, what did I change? I don’t know. Only thing that sticks out is that I submitted disavow file with spammy links. I know Google has terrible, lame ranking algos, but maybe they are even dumber than I think and fake backlinks from fake sites are essential these days?

But then, now I’m 50% down in traffic after this update so who knows if it had an impact now, a year later. However, my site has grown since then, so I doubt it. Ahrefs also reported DA drop a bit once I disavowed those domains, as it was a young domain, but as I said, rankings were doing great.

Basically Sunday was 33% of my normal weekday and half of my weekend average.

Monday doubled Sunday but was still 66% of my weekday average.

After 11+ hours of today Tuesday, I am already at Monday’s traffic levels.

No spikes, sources looking normal, this is precisely why it’s called a roller coaster!

Hello guys, I wanted to share something that I see. Since the 26th of May what I see is a ranking drop of some main commercial keywords but that is accompanied by a 20% increase in organic traffic since the 26th. This kinda makes no sense to me – rankings drop and traffic increases… I have to mention that the increased organic traffic does not result in more conversions, quite the opposite, conversions are down to almost zero.

Looking at the last week I have seen big traffic declines in my home page (-39%) and many of my most important landing pages (-15% to -53%). Search is down -18% overall while direct is -44%.

Traffic losses are wide ranging…USA down 27%, UK -2%, CA -14%, AU -28%. The rest of the world has seen mixed results…some countries -70% traffic loss, others an equal traffic gain.

I continue to climb in overall numbers of terms that rank, but some of my most important terms by volume have dropped from top three to position 6 for example. If you add those up they are far more important than gaining a lot of low volume terms that never convert. I am seeing new sites ranking on terms that have been stable for a long time, and I don’t see why…there is nothing there that would cause them to rank so highly. The two sites that Google has favored throughout 2021 are now ranking higher across the board. One is just cookie cutter content used over and over for every city, but it seems to be working.

looks like our main & english language site (11yrs, entertainment/UGC) has lost a good 20% of its organic clicks, but the other language subdomains of the same site have not been affected at all so far it seems.

Guess the update will be rolled out to other languages later, just thought I’d mention my observation.

USA ended -17% yesterday and is starting -61% today. Traffic hasn’t budged for hours. My home page has lost ~50% of its page views since 24th. This while my ranking increased for three days straight.

From one of the many threads at Black Hat World:

I have 2 websites.

1 site is losing rankings (good quality content) and 1 site is gaining rankings (best quality content)

On my sites I haven’t noticed any real change, but some websites I looked at were hit very hard. Specifically one that went from a traffic of over 1.2m to 300k+.

That’s the biggest drop I’ve seen, losing 70+% of traffic.

2 of my big sites in a niche got hit, checked the Top competitors and they were hit too. On other hand, 1 of my baby site in the same niche saw some good movements and traffic, So who is winning if all the top authoritative sites in the same niche are getting hit? Google seems to be taking power from authority sites and distributing it among smaller sites. The Opposite of what happens in every update.

From 450$ from affiliate to 50$ a month 🙂 Hard hit by good for my affiliate site.

Lost between 10 and 15% of traffic on my sites. First update that hit me badly… the others have always benefited me quite a lot. I see my SERPs the same in the correct positions, at least the ones that give me the most traffic. Let’s hope with the days that it improves again since that 15% represents a lot for me.

This update looks like it’s a hunt for affiliate sites.

But some sites in the same niche were not affected. In my perception, the ones with the strongest domain, with backlinks and old ones didn’t suffer as much

I’ll wait a while to see if I have any recovered, but not very hopeful of that.

What I’m going to try is to change my pages, try to see how to make it look less like an affiliate, try to camouflage Amazon links, among other things.

click for full size

And here are some quotes from comments in my recent post on this site:

My site is about 85% informational, 15% affiliate and I still got hit hard (45% down). Site is about 2 years old, all whitehat, all quality, no sponsored posts or PBN links. So I guess I’m somewhere in between all this? So far today, seems like it remained and isn’t dropping more, but it’s down about 45% compared to previous Monday. Still some time left to wait and see if anything changes.

30% drop so far and continuing today. Been replaced by sites that have bought ex-government, news, or education websites. They have then posted a title tag or full article in a forum and taken over all of the search results on page 1 and mainly page 2 also. I think in honesty it’s about time websites like this and others stop giving John M and Danny S any air time at all. They are clearly both puppets for the cause and anything they say cannot any longer be believed.

I’m not sure I can agree or accept that. In 2021 December update I slowly got hit then as well, but regained. Although it wasn’t as harsh as this one, and definitely wasn’t as much (maybe 10-15% of slow drop), but I regained my rankings. I guess I’m in Denial stage, but I just can’t accept it. What useful purpose is there to consistently keep ranking my site then cut everything to 50%? This has to come back. My site is of the highest quality, nothing blackhat going on, so I’m not sure how can this make sense.

You know, I could get sites losing traffic over time, but to lose 50% of it in 2-3 days? While getting increased traffic for years? Where’s the warning? Where’s the yellow flag? I’ve even improved according to Google’s new guidelines. And I’m far from being the only one.

3 years to make my website profitable.

2 updates in less than 6 months (December 2021 / May 2022) for Google to kill my site.

In the first update it dropped from 160 to 80k traffic. In the last month, April, I managed to recover that traffic to above 80k, which became 90k. Now, it’s over, 75% drop in traffic. I have no desire to continue in the SEO business.

I got hit in December only slightly, and slowly, but regained. Now got hit by 50% immediately in 2 days, now keeps dropping still.

You may be right but that’s what I have been telling myself since May 18th. It has gotten a tad bit better actually but traffic still 60% down. To be honest, we were hit bad like this maybe in 2011 or around that time. We worked so hard to recover most of that traffic and bam, it’s gone again.

I thought it was just me, seem to have made gains and no losses yet traffic is down 40% in a day, I wondered if someone turned the internet off! Contacted a friend who manages 40 clients sites and he says the same, zero contacts/conversions since yesterday even though positions are fine, this is really strange!

My website got hit around 30%. It’s an informational and “content-download” website that strictly follows all the Google rules. It’s really good content that used to get donation and a lot of compliments.

Hey Paolo. My website was also hit by around 30-35%. It’s also informational, high-quality that follows Google rules as well. I have a feeling we’ll bounce back from this stronger than the rest. Maybe not tomorrow, but next week, or June. Hang in there!

Same here. Traffic down 35%, high quality informational site, but I’m hoping to bounce back after the update is complete.

my website is 70% down and I thought it was good.

And so much more – that is just a sampling of the heart breaking, terrifying and shocking results for some after this Google core update. Some are up, but most people in these forums share the negative, not the positive.

I really hope most of you did well with this update.

If you are interested in original article by Barry Schwartz you can find it here