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How Brands Should Approach NFTs and Web3: VaynerNFT

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Gary Vaynerchuk and Avery Akkineni discuss helping Budweiser, Pepsi, and Behr enter and explore the Web3 space.

In brief

  • Entrepreneur and investor Gary Vaynerchuk founded Web3 consultancy VaynerNFT to help companies navigate the industry.
  • VaynerNFT President Avery Akkineni said that brands shouldn’t let the crypto market downturn scare them away from NFTs and Web3.

It’s been a whirlwind year for the NFT space, and that’s especially true when it comes to brands trying to wrap their arms around the tech. About a year ago, according to entrepreneur and investor Gary Vaynerchuk, many companies barely understood the use case or opportunity.

“Early on, they were like, ‘What is this?’” he told Decrypt at May’s VeeCon conference.

Vaynerchuk—a serial entrepreneur and creator of the VeeFriends Ethereum NFT collection—launched the VaynerNFT Web3 consultancy last July, spun out of his VaynerX creative and media agency. The firm has since launched various initiatives with brands like Budweiser, Ford, Pepsi, Behr, L’Oreal, and crypto exchange Coinbase.

Avery Akkineni, VaynerNFT president and former managing director and head of VaynerMedia APAC, told Decrypt that the consultancy firm was “so far ahead” of the NFT brand boom last summer that companies “had no idea what we were talking about.”

Since then, however, mainstream acceptance of NFTs has rapidly accelerated. It’s not just storied consumer brands, but also a growing pool of professional athletes and sports leagues, record labels, movie studios, and more. Tokenized digital collectibles have become an alluring prospect for companies across many industries.

“Everyone wants to launch an NFT yesterday,” said Akkineni. “But what is important to doing so successfully is actually having a long-term strategy.”

An NFT is a blockchain token that works like a deed of ownership, and they can be used for things like artwork, event tickets, collectibles, and interactive video game items. The market swelled to $25 billion in trading volume in 2021 alone.

While a brand NFT drop or collaboration can be fun and potentially alluring for customers, Akkineni said that VaynerNFT seeks to help partners figure out how that can lead to ongoing or long-tail engagement. Many successful NFT projects grow or maintain value through expanding utility or perks for holders, and brands should consider that approach.

“That should be the first entry point for a longer-term Web3 strategy,” she said of an NFT drop, “versus thinking about NFTs as some type of marketing campaign or gimmick.”

Brand strategy in Web3

Recent Web3 brand activations that VaynerNFT has advised on include a giveaway of a Johnnie Walker Blue whiskey gift set to specific VeeFriends NFT holders, free POAP digital badges for singer Mary J. Blige’s Pepsi-sponsored “Strength of a Woman” festival, and a SXSW promotion with paint brand Behr and the Doodles NFT project.

Many of the firm’s clients were integrated into VeeCon, as well, with a Pepsi selfie station near booths of NFT projects like World of Women and Deadfellaz, while Johnnie Walker hosted a cocktail lounge. The firm also advises cryptocurrency exchange Coinbase, and helped prepare the Coinbase Creators Lounge backstage for artists and panelists.

Akkineni said that free NFT giveaways are an ideal entry point for brands that want to target newcomers to the space—and may not want to get into the intricacies and challenges of handling crypto funds.

Coinbase’s Creator Lounge at VeeCon 2022. Image: Decrypt

“Many brands don’t want to be in a position to be advising their consumers on getting cryptocurrency for the first time,” she affirmed.

She pointed to last December’s Pepsi Mic Drop project as a collection that was free to mint, and has since gone on to generate $10 million in secondary trading volume, per CryptoSlam. On the other hand, Pepsi took flak from NFT enthusiasts for the way it marketed the project, with some alleging that the brand was co-opting its culture.

On the other hand, a VaynerNFT-led project between Bud Light and Ethereum NFT project Nouns was hailed as a clever, crypto-native collaboration. Nouns gifted Bud Light a valuable NFT (bought for $394,000 at the time), and Bud Light in return put the familiar “Noun glasses” into its Super Bowl commercial and created Nouns-inspired physical glasses. It also launched limited edition cans.

Now, Bud Light remains a part of the Nouns community and votes on project decisions—on behalf of people who own Bud Light’s own digital can NFTs. In other words, a major beer brand is part of a DAO, or decentralized autonomous organization, for an NFT project.

Targeting NFT early adopters—including the kind of people who attend VeeCon—is a way for brands to grab significant mindshare of the next wave of adopters, Akkineni suggested.

“That was a good example of something fun and strategic,” she said of the Nouns initiative. “That was probably the first DAO exploration by brands, but it certainly will not be the last.”

A shifting role

Vaynerchuk told Decrypt that he views VaynerNFT now as less of a mass media marketing firm, and more a strategic consultant like Bain & Company or McKinsey & Company—albeit one specifically focused on Web3 and NFTs. The goal is to ensure that brands don’t appear “vulnerable,” or that they’re “lacking authenticity,” he said.

He said that Pepsi has different teams for its various beverage brands, and each brand may have its own agency that’s pitching potential NFT projects. “It’s very easy to get carried away and overpay for things that are not consumer-centric,” he said of such initiatives.

Increasingly, VaynerNFT is getting “a bigger seat at the table” with C-suite executives, said Vaynerchuk, where it can convince companies to make it the agency of record (AOR) with regard to Web3 initiatives.

“We really, really actually know the hell we’re doing here,” said Vaynerchuk, explaining his pitch to brands. “Remember when you didn’t believe that 10 years ago with social [media], and now you do? Why don’t you [avoid] that same mistake? Why don’t we be a meaningful partner? Why don’t we help you think about different things that will actually work?”

When Decrypt spoke with Akkineni at VeeCon in May, the NFT and crypto markets were already suffering. Now they’re much, much worse.

“Now is not a time to go in with an expensive mint,” she said at the time.

But when speaking with brands who are nervous about entering the Web3 space while the market is cool, Akkineni said that she nudges them to go ahead and start taking steps ahead of the next potential upswing.

“This is the time to do something, because you can show that you’re building during the bear market,” she said. “If you do something that’s free that allows your consumers to connect with you in a new way—even better if it has some type of specific utility—then this is going to let you be two laps ahead of the competition when the next bull market cycle happens.”

“Don’t be scared” of the bear market, Akkineni affirmed.

If you are interested in original article by Andrew Hayward you can find it here

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How to create an NFT for free

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It’s easier to create an NFT for free than you’d think, here’s how.

In this tutorial I’ll share how to create an NFT for free. It’s easier to create, or ‘mint’, an NFT than you may think, and just as simple to do it for free. For this tutorial I’ll be focusing on creating a single NFT artwork, and not minting generative NFTs or an NFT collection.

So what are NFTs? These non-fungible tokens have taken the world by storm, but they’re not as complicated as you may believe. Fundamentally, NFTs are a way of registering a digital file on a cryptocurrency blockchain to ensure it is a one-of-a-kind item and show ownership. We have a full guide to how to make and sell an NFT, but here I’ll show you how to specifically create an NFT for free.

For artists NFTs can be transformative as they enable creators to own their digital work, sell it, and even earn percentages from future sales. In my interview with art curator Tina Ziegler she covers International Women’s day and World of Women NFTs, explaining how important NFTs can become for artists.

While you can create NFTs on your computer or laptop, you can even mint NFTs on your mobile. The best NFT apps for iPhone, for example, enable you to create an NFT on the go; or see how your collection is doing as well as track NFTs on various blockchains. With that in mind, some of the steps below for creating an NFT for free are applicable, but I’m using a desktop browser and Wacom Studio tablet.

How to create an NFT for free: the steps

01. Creating a crypto wallet account

You’re going to need a cryptocurrency wallet to set up an account on any NFT marketplace in order to create your NFT. We’re choosing Metamask as it’s one of the most widely used and accessible. There are alternatives, such as Coinbase wallet.

When you create your wallet account you’ll be given a 12 word ‘seed phrase’, this is your unique password. Keep it safe and don’t share it anywhere, the seed phrase acts as your security code (handy if you forget your password).

02. Making an account on an NFT marketplace

For this tutorial I’m creating an account on Rarible, but the same approach applies to any NFT marketplace. Read my guide to the best NFT marketplaces to find the right one for you.

Once you set up our account (adding a user name, photo, bio, etc.) link your Metamask account to your Rarible account by following the instructions. Linking your two accounts ensures your NFTs will appear in your wallet and all transactions can be easily completed (you’ll need to go into Metamask’s settings to automatically bring in your NFTs). My Metamask account also acts as my Rarible login.

Spend some time personalising your NFT marketplace account, adding a banner image, and linking in your social media accounts. The more time spent ensuring your socials are connected the better; you’ll find your art is more visible the more time you take to add detail into your page.

03. Painting some art

For this guide to how to create an NFT for free I quickly create a new piece of art. I google some random photo references and create a sketch using the painting app Rebelle 5; it’s quick and I’m not focusing on detail but a general sense of the face and proportions. (Read my Rebelle 5 review to find out more about this excellent digital art software.) 

An NFT can be any digital file so create the art you enjoy making, but here I’m choosing a digital painting. I save the new painting as a jpeg and prepare to upload it to my new NFT marketplace account and mint it as an NFT.

04. Uploading your art

It’s time to upload my art and begin creating an NFT for free. These NFT marketplace sites like Rarible have very user-friendly guides to uploading your art and the process is generally the same (some select NFT marketplaces may want verify you, and this can take a few days). Click the Create tab in the top right of your account and continue. 

You’ll now need to choose a blockchain. On Rarible there are four choices, including the new low-carbon cryptos Flow, Tezos and Polygon. (We have a must-read guide to the most popular NFT crypto to decide which is best for you.) To create an NFT for free I choose Ethereum.

05. Choosing free minting

The next options help your decide the value and type of NFT you’re creating, for example choose Single to create a one-off unique NFT or Multiple to mint a series of NFTs to create a collection. (Take a look at my NFT trends feature for inspiration.) Set the price, add a name and description, and make sure you switch Free Minting to ‘On’.

Free minting, or lazy minting, enables you to put the fees for minting onto the buyer so you won’t be charged. Usually you’re charged ‘gas fees’ – the cost of transacting on the blockchain – to mint an NFT. The unit of gas is called a ‘Gwei’. Depending on the traffic on the blockchain as you’re minting the fee can increase or decrease; the greater the traffic the higher the cost. Often it can be cheaper in the late evening or early morning.

But… I’m not being charged if I choose Free Minting. The downside to pushing the gas fees onto the buyer is you may need to lower your asking price to anticipate the later cost, or mint your NFT as an auction and let the buyer decide.

06. The NFT is minted

On Rarible, when the NFT is minted you get a lovely explosion of digital confetti. Now the real work begins. It’s best to social and post about your new NFT as soon as possible. You can link the new NFT directly to Twitter, Facebook, and other social media channels from within the NFT marketplace.

You see, minting an NFT for free is easy but there are some things you need to know; the advantage of free minting enables you to quickly create an NFT for free but it can have some drawbacks as NFT marketplaces tend to make ‘normal’ NFTs more visible. Because of this you’ll need to make more of your own social channels for promotion. You can find this NFT on Rarible to see how it looks in the wild.

How to create an NFT for free: frequent questions

What’s a blockchain?

This is a database that is shared amongst the nodes of a computer network. Each block in the chain contains data and constantly check and update the data. This makes any assets on the blockchain immutable, which ensures the data is extremely hard to change or delete. These are decentralised networks, meaning there is no third-party involved and all data is freely available for view and tracking.

What gives an NFT value?

Rarity and / or status help an NFT achieve value. So, for example, an NFT created by established artists such as Beeple, Damien Hirst, and Takashi Murakami will be worth a lot.
But NFTs are breaking the rules. New artists are finding new ways to ensure NFTs differ from traditional art valuations. Community and utility is a major factor. Think of an NFT such as a Bored Ape Yacht Club as a ticket to a club, and that club will have exclusive events, chat groups and projects to be involved with; these community driven NFTs have great value. 

Why is an NFT jpeg worth so much?

An NFT jpeg is worth so much because it’s not the jpeg that is being bought, but the hash token on the blockchain. The Crypto Punk art is the visual ‘thing’ we can find easy to understand, but the true value of the NFT is its token and the benefits it can bring by being on a blockchain. This can include being invited to exclusive in real life events. 

How much does it cost to make an NFT?

It can be free, if you use lazy minting. Standard NFTs can vary wildly in the cost of gas fees to generate and register on a blockchain, and the costs rises and falls as the blockchain is being used. A typical NFT can cost anywhere from $10 / £7 to ¢$200 / £170. We have known of fees to reach $2,000 / £1,700. 

What kinds of NFTs sell the best?

NFTs that have utility will always sell well as they embrace the full functionality of the blockchain. This is why you will find the below NFTs are some of the most popular.

1. Bored Ape Yacht Club
2. CryptoPunks
3. The Sandbox
4. Art Blocks
5. Doodles
6. Cool Cats
7. Decentraland
8. World of Women

Can I avoid gas fees without using lazy minting?

Yes, to a degree. Newer NFT crypto blockchains such as Wax enable you to set the gas fee limit you’re will to pay to mint an NFT. It will be processed and minted at a time when the gas fee matches your set level. Also, consider avoiding minting an NFT on Tuesdays and Thursdays as these are historically the busiest days and so the costliest. 

Disclaimer: The opinions expressed in the article are for general informational purposes only and are not intended to provide specific financial or investment advice or recommendations for any individual for any investment product. The article is only intended to provide general information and opinions about NFTs. The views reflected in this article are subject to change at any time without notice.

If you are interested in original article by Ian Dean you cna find it here

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Web3 is the future, or a scam, or both

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So what exactly is Web3, and why is everyone in Silicon Valley obsessed with it?

Web3 is a scam.

Web3 is a world-changing opportunity to make a better version of the internet and wrest it away from the behemoths who control it today.

Web3 will make some people a lot of money. But many other people will lose their shirts on it.

I know! I’m confused, too.

The fact that Web3 is hard to define — I’ll try to do that in a bit — isn’t necessarily a bug. It’s a nascent idea floated by a mix of buzz, optimism, confusion, theological battles, and pure unadulterated speculation, which means it’s incredibly malleable. You can explain why Web3 is a fundamental remaking of the internet, and some people will take you very seriously. And you can argue that it’s an MLM scheme built to enrich people who are already rich, and find plenty of people nodding along.

What you can’t do, right now, is ignore Web3 if you work in or around tech. Because it’s all anybody has wanted to talk about for the past several months.

I see and hear Web3 pitches, debates, and dunks daily. When I talk to investors, executives, or just people who work or dabble in tech, it usually takes them a minute or two to tell me — either with pride or embarrassment — that “they’ve gone down the rabbit hole” into Web3 and are convinced there’s something very Big and Important down there. Maybe the fact that the stock market in general — and the tech sector specifically — has been tumbling in recent weeks will cool interest in this stuff eventually. But it certainly hasn’t yet.

This week, for example, YouTube CEO Susan Wojcicki announced that Web3 represented a “previously unimaginable opportunity to grow the connection between creators and their fans”; on the same day, two of her executives announced they were leaving to join … Web3 companies.

This stuff also makes people irrationally angry — even by Twitter standards. Last month, we got to see Elon Musk team up with Jack Dorsey to have a Web3 Twitter spat/wrestling match with Marc Andreessen, perhaps Silicon Valley’s most prominent VC, and Chris Dixon, who works at Andreessen’s firm and may be the most prominent Web3 evangelist.

No surprise: These men have a lot to gain and lose, depending on the way this shakes out.

Web 3 “is intrinsically tied with financial value,” says Li Jin, a venture capitalist and one of the few prominent women in the Web3 world. “Anytime you introduce financial success, that’s what really incites strong emotion.”

It’s easy to dismiss all of this out of hand, especially if you’re an oldster like me who has seen tech bubbles before. But lots of interesting and important things were hatched during tech bubbles — like the web browser you’re using to read this story right now — even if people blew a lot of money on a lot of dumb stuff while the bubble was inflating. So when and if the bubbles deflate — which may be exactly what’s happening now — you can still find value in the aftermath.

Which means maybe people like Tina He, a 25-year-old product designer-turned-startup CEO, will be right. Six months ago, He co-founded Station, which she’d like to be the Web3 version of LinkedIn, connecting workers anywhere in the world. Instead of relying on a résumé to tell prospective employers or co-workers what you’ve done, He thinks Station will use tech to provide comprehensive, verified evidence of your actual work so people can evaluate you based on your output, not your job title or credentials.

She thinks Web3 is a big, big idea, big enough to transform her life and the lives of people around the world.

“It’s an immense opportunity to give people the opportunity to transcend time, space, and financial constraints,” she tells me. “To pursue what they want, and be legitimized by the work they do — not just their identity that was given to them.”

That techno-optimism is bracing when you hear it on the phone. In print, it can seem like a fairy tale. But in the world I live in, or at least the one I’m adjacent to, it’s increasingly the norm. Which is why a flurry of tech workers who are already very well compensated are leaving their current gigs at established web 2.0 companies for something Web3.

So I’ve been spending time — and trying to adopt a mindset of cautious skepticism — attempting to figure out Web3 for myself. Spoiler: I didn’t quite figure it out. But I found enough smart, thoughtful people who are genuinely fascinated with this stuff to make me think that there still may be something here, even while so much of it is nonsensical or worse. So I’ll keep paying attention. You might want to, too.

So WTF is Web3?

Let’s start here: At its core, Web3 is a rebranding of crypto and blockchain, the technology based around a worldwide network of computers that talk to each other and validate and record transactions without human intervention or centralized oversight.

Blockchain tech has been around in some form for more than a decade, and for much of that time most people who thought about it focused on bitcoin, the digital currency created in 2009 that was most closely associated with blockchain. But you couldn’t really do much with bitcoin except buy or sell it and debate whether it was going up or down. And it has gone up, a lot: At the end of 2014, a single bitcoin was worth around $400; today, even after crashing more than 40 percent from its peak, it’s worth $38,000.

Now you can actually do some things with the blockchain. Not many things, yet. And most of it is still about buying and selling stuff — except now instead of digital currency, you can also buy and sell digital art, or plots of digital land or other items you can earn in a handful of video games. Which is why you’ve seen headlines about someone paying $69 million for a digital collage, or someone mistakenly selling a digital ape cartoon that was supposed to be worth $300,000 for $3,000. Or maybe you’ve heard about “play to earn” video games that are supposed to let you make real money by acquiring digital goods you can sell to other gamers.

It’s entirely possible that this is all Web3 will be: an interesting way for people to collect and/or speculate on digital artifacts. That’s potentially meaningful for people who create art and people who like to buy art — and here you can use the word “art” broadly, meaning “things people like to look at or consume somehow.” But if it stops there, it’s not world-changing.

But Web3’s most fervent evangelists think it goes much further. They believe it will bring about a remaking of the entire internet. Hence the name.

Web1, the argument goes, was about getting normal people onto the internet, helped along first by browsers — that’s Marc Andreessen’s work, not coincidentally — and then via internet access and search services like AOL and Yahoo. Web2 was about converting the time people spent on the internet, and all the content they share online, into real businesses, and then consolidating those businesses into massive operations that now seem too big to fail (think Facebook and Google).

But with Web3, the argument goes, you take control back from the Facebooks of the world.

How’s that supposed to happen? Well, it’s complicated. And, for the most part, theoretical. But: The blockchain lets people create their own money, without permission from any country or bank. It could also, Web 3 boosters say, let them build anything on the internet they want, without having to rely on existing platforms like Google or Facebook, or tools like Amazon’s AWS cloud computing services. And crucially, the new services could be owned, in part, by the people who built and use them.

And that idea, many of Web3’s believers tell me, is the thing that gets them excited, for multiple, intertwined reasons. There’s the possibility of profit, for starters: Many of the folks who are intrigued by Web3 also feel stymied by the current version of the internet, where their ability to create meaningful new companies — especially those aimed at consumers — seems capped by the current internet giants, who can buy, build, or crush upstarts.

“The reason why VCs and startup people who are not baked into the old winners are excited about this is the opportunity to create new winners,” says an investor who is all-in on Web3 … but doesn’t want me to use his name.

And some of the interest in Web3 comes from political fears, real or imagined: You might like the fact that Donald Trump lost his social media access a year ago, but you should also be worried that a handful of companies could deplatform the former president of the United States, Web3 advocates say. In a Web3 world, Donald Trump would only get kicked off a social network if the social network’s users — who would be the social network’s owners — wanted that to happen. And even if they did, there would be other platforms on Web3 for Donald Trump — or any other person you like, instead of loathe — to set up shop instead.

But I think the primary appeal of Web3 comes from the fact that it really doesn’t exist yet. So in its yet-to-arrive shape, it could be anything. And that sounds great to people longing for something new, whether they’re young techies who’ve only known a world where a handful of giant tech companies dominate the internet, or wizened folks who remember the initial excitement and possibilities of the early web days.

The possibilities are seemingly endless. And mostly theoretical.

That new part sounds great. And so does the part about bringing back the spirit of the mid-90s, when no one knew what could and couldn’t be done because no one had tried it yet.

But, also: I remember that even in the web’s earliest days, you could easily imagine ways it might be helpful to you, an average person. Sports scores delivered to your desk instead of a nightly newscast or a daily newspaper. Sending an email to someone on the other side of the world instead of dropping a letter into a mailbox. Recipes! Porn! Fill in your own blanks.

With Web3, though, I find myself squinting and trying to figure out how I’m going to use it beyond buying and selling digital collectibles. Again, that’s a real business and a real pastime. But I’m not really into it, and plenty of other people won’t be either. So what else is there?

Right now, not much, many Web3 advocates concede. But they also argue that I should broaden my mind. Start with NFTs: That’s “non-fungible tokens,” which are the Web3 items you’re most likely to have heard about. NFTs are the blockchain version of a title for a car or a deed to a house — they’re supposed to prove that you own at least a part of the digital thing in question. (Whether that’s true or not, and what “ownership” means for a digital good anyone can copy, is a whole other discussion.)

You’ve heard about NFTs because that’s the art experiment someone named Beeple sold for $69 million. Or maybe someone on Twitter has tried to convince you that you should buy some digital lion cartoons because they’re going to be the next digital ape cartoons.

Here’s Paris Hilton on the Tonight Show this week, comparing digital ape NFTs with Jimmy Fallon — right before Hilton announced that she’d be giving everyone in the Tonight Show audience one of her own line of NFTs, which don’t exist yet.

NFTs barely existed two years ago. Last year, people spent a reported $25 billion on them. This seems as bubble-y as a bubble can get.

But! The fact that NFTs are supposed to be automated contracts that cut out the need for humans to review and approve their terms and execution means that a) you can apply the technology to any digital good and b) you can write interesting rules into the contract that, say, pay the original creator of the NFT a slice of the transaction price any time the asset is sold. That could, in theory, create new ways to fund and profit from all kinds of new projects, and it might make more sense than traditional models.

Mirror, for instance, is a Web3 version of the online publishing platform Medium: an easy way to write stuff on the internet. But it also offers the ability to sell “editions” of your work to fans and super-fans — like this article, by journalist Adam Davidson, about his interest in … Web3.

Does that make it more interesting than regular Medium, which sells subscriptions to bundles of writers using regular old credit cards, or Substack, which sells subscriptions to individual writers using credit cards? Maybe?

In theory, Davidson will capture more of the value people place on his work than he would if was using a traditional platform, and the people who purchase his work can benefit if other people think it’s valuable because they can sell it to someone else. And if that happens, Davidson can get a slice of that sale, too, so his work can keep generating income for him even after he’s sold it. For a certain kind of creator — likely one who’s very online and willing to continually market themselves and their work — this could be very intriguing.

Meanwhile, other Web3 believers think the most important part of the tech has nothing to do with buying stuff. They’re most interested in the way it can help people organize themselves online and create organizations that could rival or replace existing companies like Facebook or Google. That’s primarily through something called DAOs — decentralized autonomous organizations — which are essentially internet collectives, where automated blockchain tech is supposed to make it easy to divvy up ownership and decision-making power among members. You can get into a DAO by buying into it, or you can get equity based on work you’ve done for the group, or whatever.

But like NFTs, there’s a good chance that if you’ve heard of DAOs before, it’s probably because you’ve heard of the most head-slapping versions of them, like the DAO that comically raised millions to buy a copy of the US Constitution, then found itself outbid by a Wall Street tycoon. Other nonsensical DAOs include one that wants to buy an NBA team, or one that bought a rare-ish copy of a Dune book and thought that would give them the ability to make a movie or show based on its contents. Spoiler: It doesn’t.

But more rational people who talk up DAOs think they are an excellent way to quickly and fairly spin up groups of people to work together, whether it’s a full-fledged company or a one-off project. You can, say, efficiently hand out equity stakes in a project to financial investors, strategic partners, and people who are actually working on it — all stuff that traditionally takes lots of lawyers and paperwork and time, and gets even more complicated if those participants live in different states or countries.

And, in theory, you can also measure the work that each participant contributes to a project — one person wrote code, another helped with marketing, someone else helped manage a Discord server where the DAO members meet up. That’s where Tina He’s Station would like to come in, by tracking that work and making it easy to find and start collaborating with people who are looking for work. Again, all of this is mostly theoretical for the time being, but I’ve talked to very sober people who tell me DAOs will be transformative for, say, startups that want to quickly get off the ground: One investor tells me the difference in speed is like the difference between email and the kind that arrives in an envelope.

“Right from the beginning of any project, you can now have an instrument of sharing the value of that project with more stakeholders,” says Jonathan Glick, an entrepreneur and investor who’s become intrigued by Web3 in general and DAOs in particular. “It is a quantum leap improvement in the way to organize people around projects.”

The good, the bad, and the unknown

All of that sounds … interesting. But if there’s anything that Web2.0 taught us, it’s that even the most exciting technology comes with complications and unintended consequences. At first blush, Twitter seemed like a fun way to tell people what you had for lunch, and then for a moment like a tool that could help liberate oppressed populations. It took a while for us to realize it could also be a cesspool of hate and lies. This time around, we ought to be much more thoughtful about possible downsides.

For starters, people much smarter than me argue that blockchain is an incredibly bad way to utilize computing power, and that crypto currency “mining” — stringing racks of computers together to generate crypto currency — is an irresponsible waste of energy in a world facing a dire climate crisis; some estimates peg yearly bitcoin electrical usage as the equivalent of a country the size of Sweden. (Reasonable people also argue that these concerns are overblown, or that future crypto efforts will become more energy efficient.)

Another bracing challenge is that Web3, at least in its current form, is not even remotely user-friendly. In the course of writing this, I thought I’d try buying an NFT to support Davidson’s work on Mirror. I downloaded MetaMask, a popular crypto “wallet” — a place for you to store the keys to your crypto assets — that runs as a Chrome browser extension. Then I dutifully recorded the 12-word “seed phrase” that’s the only way to access your account if you forget your password, and that MetaMask warns you to keep incredibly safe (they suggest, among other strategies, placing it in a safety deposit box, and tell you that if you lose it you’ll never be able to access your account again, ever.) Then I needed to buy some ethereum to put into my account, which MetaMask suggested I do using services like Wyre, which I’d never heard of before — and which it turns out I can’t use in New York because it’s not licensed here. At which point I bailed because I wasn’t remotely ready to connect my savings account to a crypto service I’d never heard of before. It’s probably fine. But what if it isn’t?

Davidson, by the way, says he was scammed out of $28,000 as he started to learn the Web3 ropes. He’s still a believer.

Also, because Web3 is so new — and because the very concept of it rejects centralized control or management — right now, there’s very little in the way of consumer protection. None, basically. Web 3 fans argue that you don’t need government agencies or megaplatforms protecting you and your assets because their system of linked computers creates a “trustless” economy. Since every transaction is recorded in public and verified by the blockchain, you’re not supposed to need the oversight of Big Government or Big Companies. In reality, Web3 has plenty of ineptitude, costly bugs, and outright scams, like intriguing projects that disappear as soon as the organizers collect your money. Or in crypto terms: You’ve been “rugged,” as in, you’ve had the rug pulled out from under you.

Speaking of misbehavior: New tech doesn’t mean we are a new species. Which means that even the most optimistic version of Web3 may recreate some of the existing problems of Web2 or the rest of the world.

While boosters like to point out that Web3 allows anyone anywhere with a web connection to participate, no matter who they are or what they look like — many Web3 folks are completely anonymous — its early user base and supporters certainly seem to skew as male as traditional tech does today. The fact some of the most vocal boosters tend to take on a public tone that’s alternatively proselytizing and defensive also makes me dubious about the whole thing. Then again, perhaps that’s because so much of the Web3 discourse happens on Twitter, which still seems designed to bring out the worst in people.

And basic supply and demand still exists on Web3, which means we may still have hierarchies where people in developing countries are willing to do more work for less pay than people who are already rich. For instance: Axie Infinity — a “play to earn” game — quickly developed a huge user base/workforce in the Philippines, leading to reports that the game represented a new way for people to make a living; as new players flooded the game and depressed the value of Axie’s currency, those players are reportedly making less than that country’s minimum wage.

Meanwhile, I continue to struggle with one of the key Web3 pitches: that you can now own your digital assets on the internet. Which seems fine and maybe useful for stuff I really want to own. But I also don’t want to have to engage in a transaction everytime I do something on the internet. And I don’t necessarily want to own the platforms and services I use on the internet. I’m fine that former Twitter CEO Jack Dorsey and his investors made a lot of money from me and other Twitter users because I got to use Twitter for free. I’m also fine with the fact that Twitter could decide to kick me off its platform, and that I wouldn’t have any recourse, except to go somewhere else, because that means Twitter can also deplatform people who are genuinely bad actors.

In the Web3 world, the power of the platforms to deplatform is something to fear. In my world, it’s the difference between trusting your security at a club to a bouncer versus a mosh pit. I’ve had fun in mosh pits! But I also appreciate a guy who can kick out a goon.

So … I don’t know. Web3 turns on a lot of my early warning indicators that light up when things don’t make sense to me. And I’m convinced that a lot of people who are piling into NFTs and lots of other get-rich-quick pitches are going to get burned because that’s what happens to most people who go for get-rich-quick pitches.

We may find out quite soon, especially if the value of the crypto currencies that fuel so much of Web3 keeps falling. On the other hand, if only some of the claims Web3 fans make about it end up panning out, then the tech world is headed for a reshuffling, at the very least. And the fact that I can’t tell you what the future is going to look like doesn’t mean I won’t keep looking at it. So I’ll keep my eyes on this stuff.

You can read full article by Peter Kafka here

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10 amazing games to learn CSS

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Learning CSS can be quite a challenge. There are no shortcuts, and you will have to get your hands dirty and dive into the magical world of CSS.

But! There are some fun ways to learn this monster called CSS. This article will highlight ten amazing games you can play to learn CSS.

1. Flexbox froggy

Flexbox froggy CSS game

Flexbox froggy was one of the first CSS-solving games I’ve played, and I love it. It’s a super fun way to learn flexbox positions across the board.

You use CSS flex to place the frog on the correct Lilly. It has 24 levels, and you can quickly see the results.

2. Flexbox defense

Flexbox defense CSS game

Another super cool CSS game to learn flex is flexbox defense. In this game, you have to move around towers to defend a road from being attacked.

It has 12 levels, and it’s pretty cool to see multiple answers can be correct.

3. Knights of the Flexbox Table

Knights of the Flexbox table CSS game

If you love Tailwind, this one is amazing! It uses tailwind classes to teach you to flex options. A super combination if you ask me, and it’s well set up.

There are a total of 18 levels that you can clear.

4. Flex Box adventure

Flex box adventure CSS game

Another game much like Flexbox froggy, but with a different setup. It also has some other challenges and hints from which you might learn a lot.

It has a total of 24 levels you can clear.

5. Flexbox zombies

Flexbox zombies CSS game

This game is super well set up in graphics! I am blown away by how cool the storyline is.

It has 12 chapters, with each up to 25 levels. It usually costs money to play this one, but it seems free forever.

6. Grid garden

Grid Garden CSS Game

Grid garden is a super fun way to learn CSS Grid. You have to use grid layouts to ensure all the carrots get water.

It has 28 levels to practice a lot of CSS grid options!

7. Grid attack

Grid attack CSS Game

This game is by the same creator as Flexbox adventure and super well-executed like the other game!

You have to use CSS Grid to change the land so the demons will not survive.

It comes with 80 levels, which gives you many options and time to learn CSS grid in a super fun way.

8. CSS Diner

CSS Dinner CSS Game

This game is actually really interesting! It’s a game to learn about CSS selectors and some modern ones.

The game has 32 levels and entertaining animations to showcase what selector you should target.

9. Guess CSS

Guess CSS Game

This game is very similar to CSS Diner, but you have to guess which selector matches the result you see.

This is an excellent concept as you always get to see the perfect result.

It’s also not limited to specific CSS parts and includes many different ones.

10. CSS Speedrun

CSS Speedrun

In this game, you have to write specific CSS Selectors to target5 the highlighted elements.

However, you have to do it as quickly as possible, making this a great challenge for those who like an extra level of hardness to their games.

The game comes with ten levels, but you can play more often and improve your speed.


Once you’ve mastered these games, you can enter some CSS challenges and battles to showcase all you learned.

Some great website for that are:

All these websites have a particular example you have to recreate most efficiently most of the time.

There are some excellent communities around these websites, and you’ll have fun solving them.

Let me know what your favorite CSS game is 🙌.

Internet guru Tim O’Reilly on Web3: “Get ready for the crash”

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With Web3 touted as the next evolutionary stage of the internet, businesses and investors are eagerly hopping on the bandwagon. Tech giants including Alphabet, Facebook-owner Meta and Microsoft are staking their claim in the emerging blockchain-based economy, some non-fungible token companies are already valued in the billions, and cryptocurrency trading platforms are experiencing hockey stick-like growth.

To cut through the hype, CBS MoneyWatch spoke with tech luminary Tim O’Reilly, who among other things in his long career is known for publishing the world’s first website and coining the term Web 2.0. Although he thinks the technology behind Web3 is promising, “It’s a long way from prime time,” he said.

“It’s very hard to convince somebody of a thing when financial gains depend on them believing in it,” says tech luminary @TimOReilly, the publisher who coined the phrase Web 2.0, of web3 products like cryptocurrency and NFTs

— Dan Patterson (@DanPatterson) February 7, 2022

Indeed, the hubbub around cryptocurrency, NFTs and the metaverse, including sky-high valuations for startups, has a familiar ring to O’Reilly, who sees echoes of the dot-com boom and bust in the breathless boosterism around blockchain.

“Get ready for the crash,” he said bluntly of the grandest claims made for Web3. The interview is is lightly edited for clarity and brevity.

Where do you put web3 on a development timeline, relative to historic computing breakthroughs?

Tim O’Reilly: As a metaphor, I personally put web three in about 1983. This has been my impression for some time. In a lot of ways, before the dot com bust back in the days when we had FTP and Telenet before the web actually was introduced, we we’ve had this incredible valuation bubble on a technology that’s really not ready for prime time. With the dot com bust, the web arrived and it really exploded. Things really became possible that hadn’t been possible before. By ’95 you were, you were seeing really significant innovations in media and you’re starting to see you innovations in e-commerce with Amazon. The capabilities that you could already see unfolding were quite large.

In the case of blockchain, it’s so much obscured by the speculative value of cryptocurrencies, which are just basically a speculative asset.

Is all the money pouring into blockchain and Web3 a bubble?

Tim O’Reilly: I think there’s a lot that’s interesting about the blockchain, in theory. But when you really scratch, an awful lot of technical people have said, “Hey, there’s not a lot there.”

Now, that was also a response that many people had to the world wide web. To existing software developers of the day, it seemed trivial. So even though the technology is slow and very expensive, and it’s hard to use distributed databases, there’s a lot of investment pouring into the space, and people are trying to figure out actual things that might actually be useful. And I think that it is certainly possible.

Web3 is attributed to the idea that there’s going to be a new decentralized web based on cryptography and the blockchain. I defined this term “Web 2.0” 17 years ago, and my whole point was that Web 2.0 was the second coming of the web after the dot-com bus — that’s how I defined it. 

When people ask me about Web3, I say the same thing: We won’t know what Web3 is until after the current bubble pops — because we’re in the middle of a bubble, just like the dot-com bubble, where there’s all kinds of crazy startups getting outrageous valuations, with less to show for it.

What’s the difference between blockchain tech, cryptocurrency and NFTs?

In the case of blockchain, it’s so obscured by the speculative value of cryptocurrencies, which are just basically a speculative asset. They’re not intrinsically valuable or useful. And then you kind of get this layer of NFTs, which are that — only more so. They don’t even actually have a technical foundation They’re not even fully part of the blockchain. You look at OpenSea
the largest NFT marketplace, and it has 600,000 users. 

By the time the web got to these kinds of valuations, we were talking about hundreds of millions of users. So I believe that it really is a pretty serious speculative bubble on a very small foundation. That being said, once you get those bubble valuations, it does attract a lot of capital and talent — and people may start really building something on top of it.

With cryptocurrency you just have to think about that as gambling. You’re at the race track and there’s some horse that you think is gonna come in first. Sometimes you’re right and maybe you’ll make a bunch of money. But you don’t actually think of that as an investment.

What’s your advice to the most ardent champions of cryptocurrency and NFT — the true believers?

There are two categories of true believers, in my mind. There are those who, for example, are building a new decentralized user-empowering financial system. And to them, history teaches us that there will always be new avenues for power to become centralized. In fact, the entire history of the computer industry was radical openness, which led to a lot of innovation, which later led to closing it down.

For example, IBM released the PC specs. Everybody could build a PC. Michael Dell was a college student and started Dell from his dorm room, which was radical decentralization. And then Microsoft figured out how to recentralize around software. Later, we have the internet and open-source software. And guess what? Along come companies like Amazon, Google, Microsoft and Facebook. They figure out how to centralize on top of that foundation.

So even if you’re a true believer in blockchain technology as a power for decentralization, you should look for the next vectors of recentralization.

Already we see them. Blockchain turned out to be the most rapid recentralization of a decentralized technology that I’ve seen in my lifetime. It took a decade to recentralize in the case of the PC. It took a decade in the case of the web. But it took only a couple years with bitcoin before the majority of the value was held by a very small group of people.

It’s kind of like a pyramid scheme. So I believe that if you’re a true believer in the technology, look for the ways that your belief will be undermined.

There’s a second class of true believer, and that’s really the crypto. You know, a believer in the crypto valuations. If they’ve diversified, maybe they’ve diversified Dogecoin into some other coin that they hope will pop up in the same way.

Whatever you do, don’t borrow against the value of your crypto holdings. If you do, you will be seriously underwater. You will not just lose your imagined fortune, you will be bankrupt in the real world. The financial innovation of being able to borrow against your crypto, boy, that’s a really bad, bad, bad, bad thing for a lot of people

How long until the metaverse — which as it’s currently envisioned is basically a massive virtual reality social network — ready for prime time?

The metaverse itself is full of bubble hype. The Meta Quest2, yeah, they’re selling a bunch of ’em, but the technology is a long way from prime time. If you were to compare this to where the web was before it became super useful, we’re a long way from that. I think metaverse is probably a decade or more away from being really useful. And even then, how much time will people spend in this VR online space? I don’t really know. Financial, cultural and political norms are changing.

I could be wrong about all of this. We’re in a period of great fluidity around norms. We see this in politics, where things that were previous unthinkable are now being widely practiced. And I think we’re seeing the same thing in investment. With cryptocurrency, what we would formerly have called stock manipulation is, in some sense, becoming part of a hype cycle. As a society, we’re trying to figure out new norms.

Original article by Dan Patterson can be found here

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