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How Long Does It Take To See Results From Link Building?

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We all want fast link building results. Learn the factors that impact link building and when to expect positive changes.

It’s almost a standard question: SEO clients want to know how quickly they’ll see results from link-building efforts.

They want positive change as soon as possible and it makes sense – a lot of time, work, and money go into building quality links.

Realistically, though, it can take 3 to 12 months to see any change in your site’s visibility.

It’s helpful to consider a few important factors that influence the impact velocity of link building, too.

Let’s look at these factors and a few examples of how fast link building brings results in different niches.

6 Aspects That Influence The Effectiveness Of Link Building

In my experience building links for different companies, I’ve noticed these factors, but results will vary depending on individual cases.

Let’s break down these factors influencing link-building effectiveness in more detail.

1. The Authority Of A Site

Domain ranking (DR) is a metric that includes how many backlinks a website has received from trusted resources. Usually, the higher the DR, the higher the website’s trust score. 

You can check your site’s DR with tools such as Ahrefs, Semrush, MOZ, and Majestic.

Sites that initially had a good DR will see the results faster.

The lower the website’s DR, the longer you’ll wait for the links built to bring positive changes. But it also depends on the niche.

Typically, the DR should be no less than 60 for B2B brands and 30 for B2C companies. If your domain ranking is lower, you’ll have to wait longer for results.

Essentially, a website with good online authority may get more chances to rank even better.

2. Positive And Negative Traffic Trends

Simply put, the positive trend speeds up the effects of a link-building campaign, while the negative can hinder the results in the short run.

Google tracks the dynamics and gives preference to those resources that show a stable growth trend.

If a website has a negative traffic trend, it can be challenging to return to the initial point of growth because of reasons that impacted the website’s relevance and trust score.

3. The Brand’s Popularity

One of the crucial factors in link building is whether a website you’re getting a link from is an authoritative brand or not.

A helpful indicator of this would be the percentage of branded traffic a given website receives.

You can check this with tools such as Semrush.

4. Types Of Pages

Typically, the links built to content pages bring positive results faster than commercial pages.

In general, commercial pages target only a handful of keywords, substantially lowering your chances for success.

Also, remember that Google search gives preferences to content pages.

5. Level Of Competition In A Niche

In B2B, for instance, link building is popular, so choosing just this strategy alone to grow your website may not be enough. You have to combine it with producing high-quality content and developing your brand.

But if you come from B2C, link building can become your competitive advantage.

6. Monthly And Overall Link Building Budget

The average cost per link across the industry varies. For example, Ahrefs found that it’s around $350 while Siege estimates about $500.

However, the price per link depends on how authoritative a particular site is. For instance, a link on a site with a domain rating by Ahrefs of 50 and organic traffic of 2,000 per month is not equal to a link from a website with a DR of 80 and organic traffic over 100,000.

So, link-building agencies often set different pricing based on a site’s domain rating and organic traffic.

Based on this, a good starting point might include $3,000 monthly expenses and a $30,000 overall budget.

However, you may need to invest at least $10,000 a month in some niches to start seeing the results.

And, it’s always good to remain realistic about your individual situation and focus on targeting the right keywords rather than trying your luck and failing.

Which factor is the most crucial?

All of them play a significant role to a certain extent.

However, building links on a brand website that sells a real product or service is important.

These websites have the highest growth potential, and the impact of building links to these sites will only grow over time.

5 Examples Of How Link Building Works In Different Niches

Alright, we’ve discussed factors that can speed up or slow down link-building campaign results.

But to avoid making empty claims, let’s look at a few link-building campaigns and how fast they managed to show positive changes.

The first example is a real challenge many people might consider a lost cause.

This site had zero organic traffic, no authority, no branded traffic, and came from a very competitive niche – digital marketing.

So, it’s not surprising that the website didn’t show any changes in organic traffic in the first eight months, although the number of keywords the website ranked for in SERPs grew a bit.

Then, more tangible results appeared after close to 12 months of work.  The website acquired 250+ links with an overall budget of $100,000.

Here’s what this site’s trend looks like now. The number of referring domains grew gradually between January 2021 and January 2022.

organic traffic results ahrefsScreenshot from Ahrefs, May 2022

The graph below shows when the organic traffic to this website started growing compared to when it started building links – almost 10 months later.

organic traffic growth ahrefs resultsScreenshot from Ahrefs, May 2022

As of now, according to Ahrefs, the organic traffic to this brand’s website is 3,000.

However, Google Search Console shows it even higher.

Ahrefs organic traffic increaseScreenshot from Ahrefs, May 2022

This website took a little over a year to show results from link-building efforts.

The next example is a B2C brand in the niche of home improvement.

The company built 58 links to its website with an overall budget of less than $20,000.

The link-building efforts started in December 2021.

link building results ahrefs Screenshot from Ahrefs, May 2022

Significant changes in organic traffic started showing in less than five months after the brand launched its link-building campaign.

You can see how the traffic grew in the graph below.

growth graph from ahrefs link building effortsScreenshot from Ahrefs, May 2022

Here are a couple more cases to illustrate how link-building results appear for B2B vs. B2C.

This is a new B2B brand’s website with absolutely no traffic. This website acquired 40 links for a $15,000 overall budget and ranked by search terms delivering traffic worth $1,600.

ahrefs link building effortsScreenshot from Ahrefs, May 2022

The first impact of link-building efforts appeared three months after – approximately from November 2021 to December 2021.

all time results via ahrefsScreenshot from Ahrefs, May 2022

It’s worth mentioning that it is an absolutely new brand.

But would the link-building results come faster if the brand was already well-known?

Yes. This company has been around a while, with a website getting tons of traffic and links. It’s also from a competitive niche of SEO tools.

In this case, the site had a slight boost with only 27 links to a page that already had some links. So, it’s 27 links against those 40 that the previous website had to build.

As a result, the organic traffic to it doubled after five months.

ahrefs growth for new brand link building strategyScreenshot from Ahrefs, May 2022

This website had to build fewer links, but its effects also came much faster. The link-building campaign started in August 2021, and you can see the first results in October 2021.

Another example is a new B2C brand selling supplements in the self-care niche.

It built over 50 links to its site with an overall $12,000 budget.

ahrefs backlink profile Screenshot from Ahrefs, May 2022

As for the results, the link-building campaign started close to the end of 2021, and the first changes in organic traffic appeared after two to three months.

link building for B2B brand resultsScreenshot from Ahrefs, May 2022

Sometimes the deliverability of link-building campaigns is faster for B2C brands, proving that link building in this niche is far less competitive than in B2B.

Nevertheless, if you look at all the examples, you’ll see that the time when a company starts seeing its first tangible results depends on each case.

Over To You

In most cases, results from link-building efforts start showing up within three to 12 months.

However, it still depends on a few crucial factors.

  • The site’s authority.
  • Positive and negative traffic trends.
  • The brand’s popularity.
  • Types of pages providing the links.
  • Level of competition in a niche.
  • Your link-building budget.

Also, build links on sites that represent trustworthy brands. This way, positive changes to your site’s performance will continue.

If you are interested in original article by Alexandra Tachalova you can find it here

SEO Automation: How To Simplify Boring Tasks & Win Customers Over

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What tasks can you safely automate for SEO? Is it better to use multiple tools or a single-platform solution?

SEO always involves a tremendous amount of work, no matter what kind of website you are dealing with.

At any given time, you and your agency are:

  • Creating high-quality content.
  • Building authoritative links.
  • Providing a good user experience.
  • Fixing technical issues.
  • Creating show-stopping reports.
  • Generating leads for future clients.
  • Balancing hundreds of websites, and more.

What if it were easier?

What if you could focus on what you do best?

What if time-consuming, repetitive, simple but impactful tasks could be automated?

The right SEO automation tool can reduce tedious, checkbox workloads and allow for a stronger implementation of strategy by you or your team.

When you are operating at a high level, don’t let those tasks slow you down. Automation of SEO is a vital necessity for agencies and freelancers!

What SEO Tasks Can I Safely Automate?

When you are implementing SEO on a website, your typical, time-consuming, repetitive tasks include:

  • Monitoring site rankings in Google (and other search engines).
  • Finding and fixing technical issues in a timely manner.
  • Ensuring the content is optimized with the best keywords.
  • Analyzing and strengthening internal link structures.
  • Keeping track of backlinks, especially the toxic ones.

A major portion of this work can and should be automated using tools — you just need to find the right ones.

Freeing up these tasks helps your team focus on project pieces that truly move the needle.

How To Find The Right SEO Automation Tools

Finding the right SEO automation tools can be your agency’s ticket to higher revenue, happier clients, and lower overhead.

As you begin exploring the automation space, you’ll quickly learn that there are many options on the market.

Knowing what to look for can help you make the best decision for your team and clients.

The right SEO automation tools can:

  • Make your SEO team’s workflow more organized and efficient.
  • Let you automate as much of your SEO as possible.
  • Automatically present you as “crème de la crème” experts to your prospective clients.
  • Generate SEO leads, even while you are asleep.

That last point is no fantasy from Aladdin’s cave of wonders; it can easily be your reality.

As you begin to search for and build your tool stack, it’s important to keep it simple.

How To Avoid Automation Tool Bloat

The number of tasks you and your SEO team can automate is amazing.

You’ll be able to increase production while expanding and trialing new, creative strategies.

However, with such a wide variety of automatable tasks, you may find yourself using a large number of different tools, which can become overwhelming and expensive.

Instead, try to entrust the majority of your automated tasks to a single platform.

In today’s world, robust, single-platform tools are easier to come by and even easier to configure!

Learn how to configure a single-platform tool, like WebCEO, to automate SEO management and reporting.

How To Configure A Single-Platform SEO Automation Tool For Improved Capacity

Setting up your business or agency for automated SEO success is as easy as configuring one tool — WebCEO.

In just a few steps, you can configure each automatable task, plus 23 additional SEO software tools, and begin elevating your agency and its reputation.

Step 1: Set Up Automatic Diagnostic Scans & Alerts

Easily offload daily website scans and analysis by using automation.

By automating these tasks, you’ll get up-to-date actionable insights and help with structuring your team’s day.

If you run websites that rarely have emergencies or drastic changes, your team can save a lot of time by removing the daily data analysis step and only getting alerts when something needs to be updated, fixed, or repaired.

In WebCEO, simply:

  1. Create a project for the website you are working on and choose what you want to scan.
  2. Decide how often you want to scan the site.
  3. Let the tools perform data pulls automatically.
  4. Customize your preferred scan schedule.

SEO Automation: How To Simplify Boring Tasks & Win Customers OverScreenshot from WebCEO, January 2022

The best part about this automation is that you can do this for multiple sites at the same time.

WebCEO’s customizable dashboard allows you to see all your sites’ overall performance along with positive and negative trends on a single screen.

SEO Automation: How To Simplify Boring Tasks & Win Customers OverScreenshot from WebCEO.com, January 2022

You will receive automatic alerts to your email when something goes wrong on your site.

SEO Automation: How To Simplify Boring Tasks & Win Customers OverScreenshot from WebCEO.com, January 2022

This is the most effective way to respond to SEO issues on time.

On-time response to SEO issues is the best way to keep your clients happy.

Without lifting a finger, you keep your clients up to date on daily wins and keep your team up to date on daily required changes.

Where Does WebCEO Get Its Data For Automatic Alerts?

WebCEO has integrations with big-name tools such as Google, Alexa, Majestic, and more, making it easy to incorporate into your existing framework.

These trusted integrations help provide you with more SEO data and save you time.

You no longer have to spend valuable hours hopping from one tool to another, collecting the data bit by bit.

Everything you need to start your team’s day is emailed to you from one single tool.

Streamlining SEO has never been easier.

Step 2: Streamline Your SEO Workflow & Project Management

Whether you are a freelancer or agency specialist, onboarding a client and their workload starts with the same process: discovering what resources you have available.

With an AI-driven project manager, you can automatically discover, delegate, and track new project and AI-discovered tasks:

  1. Select relevant, pre-made project plans to get your team started on a new client.
  2. Create custom tasks for the AI-driven project manager to delegate.
  3. Add your teammates to your project, assign the tasks to each of them, and set deadlines.
  4. Automatically get updates and auto-generated tasks for newly discovered errors and issues.

For example, here’s what you may find in our platform:

SEO Automation: How To Simplify Boring Tasks & Win Customers OverScreenshot from WebCEO, January 2022

The really handy part about this task manager is its library of premade tasks. This library removes the need to create manual tasks, making it much faster to get your team started on a new client.

You can use the same task manager to track even the tasks that are tangentially related to SEO – such as graphic design.

WebCEO also comes with a built-in translation tool to localize the entire platform and its SEO reports.

Now, you can easily assemble a team from all over the world — no language barrier will impede your work.

Step 3: Automatically Create Branded, Centralized & Complete SEO Reports

As your team successfully completes their designated tasks, the time will come when you need to share the fruits of your work with clients.

SEO reports look the best when they contain all the information at once.

Splitting the data into multiple reports because you may be using multiple tools is a terrible idea — it often confuses clients.

Automatically generated reports from a single, universal SEO platform make it possible to always look great in front of clients.

Configuration is easy with a tool like WebCEO:

  1. Brand the reports with your company’s name and logo.
  2. For a stronger positive effect on your clients, add the date of scanning and your contact information.
  3. Set WebCEO to automatically collect SEO data, compile the data into reports, and email the reports to your clients.

SEO Automation: How To Simplify Boring Tasks & Win Customers OverScreenshot from WebCEO, January 2022

SEO Automation: How To Simplify Boring Tasks & Win Customers OverScreenshot from WebCEO, January 2022

Step 4: Set Up Automatic SEO Lead Generation

Now that your workflow is solid and time-saving tasks have been automated, you have the bandwidth to take on more clients — let your universal SEO tool automatically source and generate leads for you.

Sounds like a dream come true, doesn’t it?

You can automatically generate qualified SEO leads and send quick audits without spending extra bandwidth by:

  1. Creating a clickable widget for your website.
  2. Configuring its appearance and settings (such as SEO report contents).
  3. Inserting the generated HTML code into your site.
  4. Automatically enticing prospective customers who can’t resist a “Free SEO Report,” from which they automatically receive a branded, professional audit from your agency.

You, on the other hand, don’t have to lift a finger to complete audits or reports.

Automated SEO tools have the power to make your agency look incredible with less work.

SEO Automation: How To Simplify Boring Tasks & Win Customers Over

Screenshot from WebCEO.com, January 2022

While you are at it, don’t forget to use cold leads.

Send your ex-customers SEO reports and describe how you can make their websites more successful.

This automated, professional-looking, branded report highlights real site issues, which will pack a stronger punch than any promises written on your agency’s site.

Bonus Step: Brand The Tool As Your Own & Increase Your Reputation

Keep your clients and your staff believing in your brand by white-labeling your automated SEO management solution.

Don’t let staff or clients take your winning solution and your business with them.

Using WebCEO’s white label domain, you can disguise its SEO tools as if they were your own, original brand:

  1. Create your own domain or subdomain for using your automated tool.
  2. Once you’ve set it up, manage your SEO team: add members, give them rights and privileges, and assign tasks.

SEO Automation: How To Simplify Boring Tasks & Win Customers OverScreenshot from WebCEO.com, January 2022

Appearances matter. A white label domain will make you look like a pro in front of your clients and your employees. Be your own thing and be great.

Ready To Automate Your SEO?

New technologies are ushering in a completely different era of SEO. Online search is changing to be more powerful; faster-paced website optimization is becoming the norm — make sure your agency is up to speed.

Whether you are an agency, or a freelancer, or just want your own site to rank higher, get your automated SEO tools and be always on schedule.

If you are interested in original article by Brian Gareth, you can find it here

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12 Essential SEO Data Points For Any Website

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Feel like you’re drowning in a deluge of data? Here are 12 SEO data points you don’t want to overlook, as they’re essential to your strategy.

Optimizing a website according to best practices is a starting point.

Once a site is published, out the door comes the next process of monitoring performance and improving based on the data.

The key to success is choosing the best SEO data points.

Here are a collection of 12 data points to consider that will help improve all areas of your SEO.

1. Core Web Vitals

Core Web Vitals (CWV) are a set of metrics representing what the page loading experience is for site users. The CWV metrics are also a (minor) ranking factor.

The importance of CWV extends beyond its being a ranking factor. It helps optimize a site for speed, which is known to influence factors such as conversions and earnings.

2. Server Speed

Website server speed influences how fast pages are served and how many of them can be served at the same time.

It’s one of the few conversion- and sales-related variables that can be easily controlled.

Shared hosts can have hundreds or even thousands of websites all competing for the same limited resources.

While shared is fine to begin with, be ready to scale up to a faster host as soon as the site gains traction and begins to succeed.

In some cases, 500 error response messages are an indication that the server is running out of resources, and it’s time to upgrade.

Managed WordPress hosting can be somewhat restrictive of what plugins are allowed to be installed.

But the trade-off is that, because resource-hogging or unnecessary plugins are not an issue, there is more server power available for everyone.

There are many flavors of web hosting – from Shared and Shared Premium to VPS, Cloud, and Dedicated.

There is almost always someone who can say something nice about any given web host and someone else to say something negative.

Sometimes, it can boil down to matching what you are prepared to pay with the level of server control you are able to handle.

If you don’t know anything about server management then something with a simple control panel is the best approach.

3. Publishing Frequency

People want lots of quality content, and they want it all the time. The more content that is published on a daily schedule, the better.

It’s tempting to publish a large group of content and then say the website is done.

For many kinds of sites, especially one that publishes articles, a website is never done.

There is no “set it and forget it” in terms of content.

What that means is that the path to success is created with a constant creation of more content, always more and as often as possible.

It’s not really about generating content that’s ten times better than the competition, either.

It’s simply about generating quality content on a regular basis and doing the best that you can do to provide readers with what you believe they want.

The path to success is almost always through publishing as much quality content as possible.

4. Number Of Indexed Pages

If Google isn’t indexing your pages, that may mean there’s something wrong with your content and/or the entire website.

The Search Console Index Coverage Report provides the data on indexed pages, including discovered but not indexed pages.

If you find that your content is regularly not getting indexed, then this is an opportunity for improvement.

This isn’t a matter of bad luck, and it’s not necessarily a technical issue that’s easily fixed.

Content problems can be hard to identify because it’s difficult to see one’s own content objectively.

Examples Of Content Problems:

  • Content is similar to what’s already published.
  • Content is thin (Screaming Frog provides Word Count data).
  • Content is poorly written.
  • Content is not focused enough on the topic.
  • Overall, site quality is poor.

5. Search Console Impressions

Search Console shows how often your site appeared in the search results for a variety of keyword phrases. In Google Search Console, this data point is called impressions.

It’s tempting to open up the Search Console to check out which keywords are performing best and bask in the warmth and sunshine of a job well done.

But that’s a waste of time.

Lower ranked keyword phrases are where your time is best spent. Always focus on your lower keywords because this is where the areas to improve can be found.

Some of these opportunities are quick wins, meaning that improving rankings for these phrases is relatively easy.

For other more competitive phrases, it may be that there’s nothing wrong with the content except that it needs more links.

6. Excessive Scrolling

Excessive scrolling is a user experience data point provided by Microsoft Clarity.

Clarity is a free user experience analytics program that is low impact and GDPR compliant. It comes with machine learning that can alert publishers with problems, and provides a variety of metrics that show user behavior on a site.

Content is your most important ranking factor.

The excessive scrolling metric is a flag signaling that improvements to content are needed.

Anything that improves your content is helpful for SEO.

7. Reading Behavior

Reading Behavior is another Microsoft Clarity data point.

This metric shows how many readers are engaged and how many abandon the webpage at the headline.

Pages with an abnormally high abandonment rate need improvement.

The Reading Behavior data point shows you which pages need improvement. This is valuable information.

The way Microsoft Clarity points out content that needs improvement is like employing a junior SEO to work full time creating site audits on a budget of free.

8. Scroll Data

The Scroll Data Microsoft Clarity metric is very important because it reveals how far down webpage users are scrolling.

Identifying where on a webpage visitors are abandoning a page can help debug a technical issue or maybe a problem with the content itself.

9.Missing Or Duplicate Meta Data

It’s easy to drop the ball and roll out a website with unoptimized meta description or title tags.

Duplicate or missing title tags and meta descriptions are especially bad and surprisingly common on websites.

Screaming Frog provides the Missing/Duplicate Meta Description and Title Tag data point.

There’s a free version of Screaming Frog that crawls about 500 pages. So, if you’re just starting out, then give Screaming Frog a try.

10. Image Size

This is a data point related to speed. Mobile data bandwidth can be barely usable.

Even if a site is served on a fast web host, large images are going to pile up like cars on a one-lane freeway exit ramp when they reach a site visitor’s mobile browser.

Image size is one of the easiest things to control, yet one of the variables that many sites ignore when optimizing.

According to HTTP Archive data, for a one-year period between 2021 and 2022, the median average of images per page is 751 KB for the top 1 million websites.

The amount of images per page for the same period of time for WordPress sites is a whopping 1,116.0 KB – that’s over a megabyte of images per page!

Median Image Size per page for WordPress sitesScreenshot from HTTP Archive, May 2022

How big should your image sizes be? As small as you can possibly make them.

Just remember these tips:

  • Photographic images – save as JPEG.
  • Illustrative images – save as PNG.
  • Avoid superimposing text over photographic images.
  • Avoid images with lots of details, like trees with thousands of leaves.
  • Avoid illustration images that have gradients.

An easy way to shrink images is by serving images in the new WebP format.

Screaming Frog provides image size data for every image on your site. The tool is configurable to flag whatever target size you consider reasonable.

11. Backlinks

While backlinks are very much one of the most important ranking factors, in today’s search algorithms it’s not necessarily the deciding ranking factor.

Search algorithms increasingly use links as part of a ranking algorithm to produce a set of candidate pages to list in the search results.

But, another layer of relevance can be applied that re-ranks the search results for things like relevance, user intent, geolocation, and user expectations, to name a few reasons.

The use of a modification factor or a modification engine is not new – it’s been around for at least 10 years.

So, while links are a highly important ranking factor, links are not necessarily the deciding factor.

This isn’t meant to minimize the importance of links, but simply to make clear where it stands in terms of importance.

Backlink data is available in Google Search Console.

12. Earnings

Earnings might not initially seem like an SEO data point, but it is.

While earnings are the whole point of SEO, earnings are a data point that can work together with other metrics, like traffic and keyword rankings, to tell the entire story of what’s happening. This enables a publisher to make more accurate decisions.

Earnings Indicate Profitability Of Topic

Earnings are an indicator of whether your topic is lucrative.

Some topics have a massive amount of traffic.

But, some of those same topics may have slim profit margins, which can have a negative effect on affiliate commission rates and ad revenue.

Sometimes, keyword phrases with less traffic are more profitable.

Earnings Coordinates With SEO Metrics

Earnings can signal if something has changed in traffic or rankings and contribute to understanding what those changes are.

For example, it’s not uncommon for traffic to decline while earnings remain steady or improve.

That could mean that less relevant traffic is hitting the site, leaving behind the most relevant (and profitable) traffic.

Should you panic? Maybe not.

It could be that the page wasn’t actually relevant for the query, meaning that it may be useful to create a new page to target the lost keyword/s.

This can happen to pages that rank for multiple, different but related keywords, like if a page ranks for plumbing, bathroom installations, and kitchen fixtures and loses all the keyword traffic except for plumbing.

Earnings And Consumer Demand

Earnings can help to signal if consumer demand has changed.

Keyword rankings can remain the same while traffic steadily declines, which will be reflected in earnings.

What’s going on in this scenario is that consumer demand has changed.

This typically happens with the introduction of new product models and sometimes with the introduction of a disruptive new product or service.

SEO Data Points

There are many SEO data points, but the 12 mentioned here are, in my opinion, the most important.

There are many more data points that may prove more useful to your situation.

What’s important is to get thinking about what can signal areas of improvement, identify the causes, then make improvements.

If you are interested in original article by Roger Montti, you can find it here

website-slider

Will Using A News Slider Affect My Site’s Optimization? Ask An SEO

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Will homepage sliders hurt or help your SEO? Learn more about the search implications of sliders and how to use them in this Ask An SEO column.

This week’s Ask an SEO question comes from Hrvoje in Osijek, Croatia, who asks:

“Hello, we want to add a couple of sliders in our site’s main page for daily news and update the sliders every day.

Is this bad for our website’s SEO?

Is there anything we need to know or do for SEO? Thanks for your help.”

Oh, homepage sliders.

At some point in their career, every SEO expert learns to lament these – usually always for different reasons.

Let’s start out with the literal answer to the question before we dive in deeper about sliders.

There’s nothing inherently harmful to SEO about using a news slider on the homepage.

If done right, they can help your SEO.

If done wrong, however, they can be a huge headache.

Let’s dive in.

News Slider Considerations for SEO

Whether or not a slider will help or hurt your SEO depends on how it’s coded.

Coding Tips For Sliders

If you’re using a dynamic ajax type widget to load the header content on a click or some sort of delay, scroll, or another user action, it might not be visible to a search engine.

Search engines don’t take “actions” like clicking or scrolling, so they won’t see any content dependent upon them.

If your developer has coded all the content of the header into the document object model (DOM), then it won’t be a problem for search engines.

They’ll see all the content of each slide at once and index it however they see fit.

There are many ways to code it like this and many plugins that do it automatically.

There are a few other things to keep in mind when it comes to sliders.

Using Headings In Sliders

One of my pet peeves is the use of headings in them.

Too often, slider plugins or developers will code them so that they break the heading structure of the rest of the page, which sometimes causes issues with your accessibility audits.

As a matter of fact, there are many accessibility issues with the headers that you’ll need to take into account outside the scope of this post.

Slider Usability

My biggest issue with sliders is that most people don’t use them.

We’ve done countless heatmap studies and click studies on client websites throughout my career.

One insight always surfaces: People are engaging very highly with whatever the default slide in the slider is, but almost nobody clicks to advance the slides or interacts with the content beyond the first slide.

Ryan Jones on using sliders for SEO

Sliders are a great political compromise – allowing everybody to get their important information into the same spot – but in reality, most users just don’t engage with them.

Now, I’ve never done this study for a news site, only branded ones. So please do your own study.

I imagine a news site will get different results.

As to whether you should worry about it for SEO, my best advice is just to insert a requirement that all the slider content must be loaded into the DOM with the page, not dynamically loaded based on a user action – and you’ll be good to go!

Good luck.

If you are interested in original article by Ryan Jones, you can find it here

10 Must-Know SEO Basics For Web Developers

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Understanding SEO basics can go a long way toward successful collaboration and SEO performance. As a developer, here’s what you need to know.

You know the struggle… you just need these four or five tickets taken care of and it would mean so much to your SEO goals for the month.

But how do you get your web developers on board?

How can you help them understand the urgency of your SEO needs when they have so many other competing priorities on their plate?

Fifteen years ago, I could do about 90% of my SEO work for a given client myself.

Those days are gone. SEO now relies on content creation, UX, code development, IT, various layers/levels of approvals, and more.

I have written many times about how SEO can’t be done in a silo and am happy it’s a discipline that now focuses more on alignment for creating a quality experience for website visitors.

Over my career, there has always been a need for the support of web developers.

That meant going down the hall in my agency or working with a third-party developer contracted or employed by my clients.

In either case, getting buy-in and support from web development is critical for SEO.

Even better is when developers have an understanding of SEO principles.

It is much more efficient if developers know the basics and factor them into their builds and site maintenance, avoiding any re-work later.

Check out the 10 must-know SEO basics for web developers and some focus group discussions with my teams of SEO specialists and developers as well.

1. Security

Website security matters to the search engines.

Make sure you have an SSL in place and without any errors.

That’s the starting point.

Beyond that, have the necessary safeguards to ensure the site has no vulnerabilities that allow for an injection, manipulated content, etc.

Getting hacked at any level hurts user experience and trust signals for users and search engines.

However, be mindful of site speed (more to come on that) when you secure the site with any plugins, extensions, or tools.

2. Response Codes

Server response codes matter.

Often there are ways to get a page to render for a user and unique UX designs that prompt some creative dev implementations.

Regardless, make sure pages are rendering 200 server codes.

Source and update any 3xx or 4xx codes. If you don’t need redirects, remove them.

3. Redirects

Speaking of redirects, they are a critical part of the website migration and launch process coming from an old site to a new one.

If you don’t do anything else in your launch process, at least implement redirects.

We’re talking about making sure all URLs from the old site have a 301 redirect to the most relevant subject matter page on the new site.

This could be 1:1 old site to new site pages or many to one if you are streamlining and updating content structure.

Like with server codes above, don’t trust a page is rendering and assume it is ok.

Use tools to validate that redirects are 301s.

4. Robots.txt

Nothing matters in SEO if the site can’t get indexed and shown in search results.

Don’t let the robots.txt file be an afterthought.

Sometimes default commands are too open and, in other cases, too restrictive.

Know what’s in the robots.txt.

Don’t blindly push the staging file to production without checking it.

Several sites with great migration and launch plans have been foiled by a disallow all command from staging (to keep the dev site from being indexed) that was pushed to the live site.

Also, consider blocking low-value items like tag pages, comments pages, and any other variations your CMS creates

You’ll usually need to consider a lot of low-value junk and if you can’t keep the pages from generating, at least block them from indexing.

5. Sitemaps

XML sitemaps are our chance to ensure the search engines know about all of our pages.

Don’t waste resources and opportunities letting images, insignificant pages, and things that shouldn’t be prioritized for focus and indexing.

Ensure all pages listed in XML sitemaps render a 200 server code.

Keep them clean and free of 404s, redirects, and anything that isn’t the destination page.

6. URLs

Good URLs are concise, include words relevant to the page’s subject matter, are lower case, and have no characters, spaces, or underscores.

I love to see a URL structure of sub-folder and pages that match the content hierarchy in the navigation and site structure.

Three levels down?

Then “example.com/level-1/level-2/topical-page.”

7. Mobile Friendly

Again, remember that just because something works or looks good in a browser doesn’t mean it is ideal for a search engine.

Mobile-friendliness is important to search.

Validate it with Google’s mobile-friendly tool.

Make sure it passes.

Beyond that, think about the content rendered in the mobile version.

Google uses “mobile first” indexing.

That means they are looking at the mobile version of the site.

If you’re hiding or not rendering important content that you want search engines to consider in the mobile version for UX considerations, think twice and know that the content may be missing from what Google sees.

8. Site Speed

This is number eight on the list but possibly the most important after ensuring your site can be indexed.

Site speed is important.

Slow page loads and sites hurt UX and conversion rates.

They also have an impact on SEO performance.

There’s not a single set of ways to optimize site speed.

It really comes down to keeping your code light, being judicious in using plugins or extensions, having an optimized hosting environment, compressing and minifying JS and CSS, and keeping image sizes under control.

Any code, files, and aspects that can cause shifts in performance or instability are a risk.

Build in any safeguards for content management controls so a 10MB image can’t be uploaded and tank a page. Or a plugin update goes undetected in how it slows down things.

Baseline, monitor, and improve site speed on an ongoing basis.

My Lead Developer’s favorite tool is web.dev or Lighthouse in the Google Chrome browser dev tools.

9. Heading Tags

Heading tags are great context clues for search engines.

Keep in mind they are for content and not CSS shortcuts.

Yes, tie your CSS to them, but keep them in order of importance.

Don’t have the first, biggest page heading as an H5 and subheadings on a page as H1s.

There’s plenty of commentary on the impact (or not) of headings on SEO performance.

I’m not going there in this article.

Just be as literal as you can in the hierarchy and how they’re used.

Use them where you can instead of other CSS.

Have just one H1 on a page if you can.

Work with your SEO resources to understand the plan for headings and on-page content overall.

10. Content Management & Dynamic Content

As noted above, CMS functionality can wreck the best dev implementations.

Be smart about the control you give.

Understand the site’s ongoing content plan and needs so content creators have the control they want and need but can’t wreck site speed or any of the SEO on-page elements.

Having as many dynamic aspects like tagging, XML sitemap generation, redirects, and more can save you time and safeguard your site and code to keep everything stable.

Conclusion

The intersection and collaboration between SEO professionals and web developers are important.

SEO relies on best practices for technical SEO and other things like enterprise scaling of on-page items.

Developers understanding SEO basics can go a long way toward successful collaboration and SEO performance.

Plus, it can make for more efficient website development work and the need for less re-work or “SEO-specific” updates and requests.

If you are interested in original article by Corey Morris, you can find it here

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Wordpress-core

5 Things I’d Want to See Improved in WordPress Core

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If you could write your own roadmap for the next few years of WordPress, what would it look like?

While the move from the 5.x releases to 6.x doesn’t actually have any technological significance, it’s still made me feel contemplative about the chapters ahead. The planned focus areas for Gutenberg phases 3 and 4 are multilingual support in core and Google Docs-style collaboration in the block editor. These sound like great features, but just like full site editing, they also sound like features that already have great plugins available.

The rule of thumb is that the core should provide features that 80% or more of end users will actually appreciate and use.

WordPress Philosophy

I’ve been thinking about this 80% rule in regards to the latest WordPress release. Is there any sort of usage data on some of the banner block editor features that made 6.0? I wonder how many of these features would pass the 80% rule, or even the 50% rule. The reality is that we all have our own unique relationship with WordPress. For example, probably fewer than 10% of the sites I’ve worked with have used multilingual functionality. Similarly, while real-time collaboration sounds amazing, it probably wouldn’t be touched on the majority of my client’s projects. Then again, my experience may not match the majority experience. Without telemetry as an option in open source WordPress, we may never know.

As a thought experiment, let’s imagine that this roadmap was not handed down from the gods and that we could each choose our top five improvements. I’ll start.

5. Nav menus for the classic folks

Let’s start with an easy one: the navigation menu needs some love. The new navigation block still feels very much like a work in progress, but initial talks to bring the next generation of navigation to the navigation editor seem to have stalled.

The reality is that a decent percentage of sites (I’d argue the vast majority) will be running on classic themes for many years to come, perhaps indefinitely. Full Site Editing is a tool, but not a catchall. Because of this, I’d love to see the Appearance > Menus screen get the the new UI treatment.

4. Redesign the Settings Screens and the Edit User Screen

Extend the new design language of Gutenberg outside of the block editor, instead of simply bringing other administrative screens (widgets, menus) inside. When will settings screens get even some of the basic layouts that we’re seeing in the block editor, like the fixed top bar with the big blue Save button?

For end users, stepping out of the block editor into the rest of the dashboard feels like stepping back in time, leaving the crisp, white deck of a Star Destroyer for the dull gray computer screen in Luke’s X-Wing.

One idea would be a framework for bringing the Settings API into the world of JavaScript. The longer we wait, the more disjointed the various plugin admin screens will feel. Even for feature projects in WordPress core, there’s no real system for building new settings pages, apart from the classic two-column table with labels on the left and text inputs on the right.

Even if we didn’t React-ify these pages entirely, we could at least turn the Edit User screen into something other than one endless scroll of input fields.

3. WP List Table Class

It also might be time to step out of the post editor and back into the “All Posts” screen for a quick refresh. Those tables we interact with for lists of posts and pages are the result of the ominous WP_List_Table class.

While the WP_List_Table was never actually meant for third-party use, the reality is that it’s the best we’ve got at this point. Many developers extend this class and build their own tables using the components. Bringing it more in line with the block editor experience could make the entire WordPress experience more cohesive.

While this sounds like a massive project, I’d argue that it’s about time to overhaul this functionality, perhaps with a similar “Classic List Tables” fallback filter for the many plugins and theme developers who enhance these tables with additional functionality.

2. The block editor without the block editor

OK, bear with me because this is a little abstract. I want the block editor, even when I don’t actually want the block editor.

I think a good example here is the many custom post types of WooCommerce. Most of these really don’t need a content editor, per se. Instead they rely much more on meta boxes, custom elements, and a LOT of input fields. For many custom post types, the post_content area is just not the best place to store data, so why should the only editor options here be ‘block’ or ‘classic’?

I would love to see the general layout of the block editor available for any post types that don’t actually need a content editor. Bring our meta boxes up from that little drawer at the bottom, strip out much of the content editing functionality, but don’t relegate us to a decades-old design aesthetic, just because we don’t need a giant blank canvas in the center of the screen.

1 The WP Notify Project – my top pick with a bullet

My dashboard has a spam problem, and plugin developers are fighting to steal my attention. I see this as the key feature for making WordPress feel modern: notifications. For more context, review my previous article about the persistent issue of dashboard spam and WordPress’s lack of a system to manage notifications. Luckily there is a feature project in the works here and I invite you to join us and contribute in any way possible.

That’s my list, but I invite the community to make their list, too. If anything, I think it shows just how complicated WordPress has grown over time. It’s a massive piece of software, and there can only be so much development at any given time. That being said, it’s nice to dream. What are five things you’d love to see improved in the 6.x releases?

Update 5/23: Join the discussion with us on Twitter or else over on Hacker News to share your ideas. Or better yet, write a post on your blog and let us know!

If you are interested in original article by Brian Coords, you can find it here