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TikTok Shares Marketing Tips and Advice in New Video Overview

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Looking to integrate TikTok into your holiday campaigns?

This could help – TikTok has published a new video overview which looks at key brand and marketing tactics on the platform, and in particular, how brands can partner with creators to help maximize their messaging.

The video, entitled ‘Do You Speak TikTok?’, is hosted by train enthusiast and TikTok star Francis Bourgeois, who looks at what people come to TikTok for, what they’re seeking from brands in the app, and how businesses can use these key trends to maximize their TikTok marketing efforts.

Bourgeois says that TikTok has provided him with a means to explore and share his passions, in his own way, which has since led to him working on brand campaigns for Gucci, Spotify, ASOS and more.

Based on this experience, Bourgeois offers four key tips for brands working with creators:

  • Let them express what makes them them’ – As has been reiterated by various influencers and brands that have run influencer campaigns, you need to choose your creative partners based on brand match and suitability – but then let the creators give their creative take on the content, without too many restrictions or directions. If you want stale brand messaging, you don’t need creators – it’s their nous and audience understanding that they bring to the table.
  • ‘Collaborate, but never dictate’ – As above, being too prescriptive doesn’t enable you to maximize the value of creator content, and will likely limit the results of your subsequent campaigns.
  • ‘Tap into their own style and strength of content’ – Bit of a theme here, huh? I wonder what bad experiences Bourgeois has had to come to these conclusions.
  • ‘TikTok users come to be entertained’ – Wrapping up the above points (which are really just one big point), Bourgeois says that TikTok users are not on the app to make connections as such, or follow brand pages for the latest updates. TikTok is an entertainment platform, and as such, you need to be providing entertaining content that leans into that demand.

Bourgeois then further explores some of the key trends in TikTok usage, including music, and how brands should look to utilize sound in their clips.

On this, the video also includes an interview with musician Lady Leshurr, who discusses how TikTok has helped her grow her fan base, while also facilitating her own commercial partnerships.

Lady Leshurr says that ‘uniqueness’ is the key selling point of the platform, with creative, interesting takes helping to drive better performance on the platform.

The final section of the video includes an interview with creator Dannero, who discusses the importance of visual effects and action in TikTok clips.

There are some interesting notes here – maybe nothing ground-breaking, as you’re probably well aware of most of the trends and notes highlighted. But it could help to get you thinking about your TikTok marketing approach, and what elements you should look to include in your videos, or how you should go about partnering with creators.

You can check out the ‘Do You Speak TikTok?’ video here or via the embed above.

If you are interested in original article by Andrew Hutchinson you can find it here

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TikTok SEO is a thing now. Here’s how to improve your rank

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Brands and creators are using search engine optimization to reach a wider Gen Z audience on TikTok.

For more than a decade, when companies talked about search engine optimization (SEO), by default they were talking about Google. With the rise of digital juggernauts in the e-commerce and social media spaces—including the buy-anything platform Amazon and video-sharing apps like TikTok—online searches for products, entertainment, and information have begun to migrate elsewhere.

At a recent conference in Aspen, Prabhakar Raghavan, senior vice president of Google Knowledge and Information disclosed that a large portion of younger people aged 18 to 24 sidestep Google in favor of social media searches when seeking information.

“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search—they go to TikTok or Instagram,” he said. “We keep learning, over and over again, that new internet users don’t have the expectations and the mindset that we have become accustomed to. The queries they ask are completely different.”

Google search attrition is hardly a new trend: An oft-cited 2016 study published by big-data tech company BloomReach revealed that 55% of consumer product searches originate on Amazon.com. It’s a number that has likely grown since then. And, as tech companies continue to launch new web products, platforms, and apps, search options will dilute Google’s market share even further.

For content creators and brand marketers, this means that, right now, in addition to relying on mysterious algorithms, learning social media SEO for TikTok, Instagram, Facebook, Twitter, and LinkedIn is vital in order to surface the right content to new audiences. Best practices vary by platform but, for most, implementing a smart strategy around keywords and hashtags will go a long way toward boosting discovery.

On TikTok, there’s now an entire genre of content around helping creators improve SEO and get found on the app. Creators such as Mike Rama, who runs a platform connecting UGC makers and brands, have started publishing free, informative posts doubling down on the importance of using the best possible search terms as well as providing helpful tips—including demos of how to use TikTok’s search bar to find the most popular autofill search phrases based on seed words, then creating posts about each of the most-searched topics.

Unlike flash-in-the-pan meme- and trend-driven tropes, search-optimized content gains traction over time as people intentionally seek out information and posts rack up clicks, argues Yvonne Dekoning, a former social media manager at Saks Fifth Avenue who now provides social media coaching to brands and corporate execs. Her TikTok content focuses on tutorials.

Meanwhile, Facebook, Twitter, Instagram, and LinkedIn have all expanded their product offerings—most notably, LinkedIn with its just-launched suite of creator tools—providing easy ways for users to populate existing platforms with robust, searchable multimedia and other content. Anyone with an internet connection, keyboard, and camera can feed the beast—the more content, the merrier, it seems–or at least the more opportunities there are to surface in search, on Google and beyond, and bring audiences and eyeballs to tech platforms everywhere.

If you are interested in original article you can find it here

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