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What are the top 10 social media trends for 2023?

Predictive analytics, decentralised networks and multi-sensory experiences are three social media trends for 2023 identified in a new report.

The report, from consumer intelligence platform Talkwalker and customer engagement firm Khoros, identified the following trends by gathering data from a variety of media, including news sites, social media channels, blogs and forums.

Top 10 social media trends in 2023

  1. The cookie finally gets debunked: Consumers are increasingly frustrated by the lack of privacy around third-party cookies. The report found 70 per cent of advertisers feel that digital advertising overall will take a step backward because of their removal.
  2. Social media meets a new social standard: Consumers need to be able to trust the content they engage with, so expect 2023 to show an increased demand for integrity and authenticity that brands and social media channels will have to adapt to.
  3. Decentralised networks: Consumers expect different levels of censorship and free speech. Expect to see social platforms tackling more of the issues consumers raise and possibly even putting more power back into the hands of their users.
  4. Multi-sensory social media: Brands will invest in bringing sensory elements to digital experiences from gamification to fully immersive digital malls.
  5. Social commerce: Consumers will be willing to explore new shopping channels.
  6. The Metaverse: With a potential market of $800bn, expect even more players to join the contest in the coming months.
  7. Predictive analytics: Predictive analytics is on the rise, with mentions up 20 per cent since January 2022.
  8. The environment is no longer an afterthought: Consumers and brands will come together for impactful environmental change. Consumers don’t want to hear buzzwords like ‘sustainability’, ‘green’, or ‘net zero’.
  9. Customer experience gets even more social: Social media will be the go-to place for brands to connect with customers. In 2023, expect more brands to create dedicated in-channel social media support channels.
  10. Personas are over, think communities: Brands will move further away from personas and target their broader brand communities. In these spaces, it’s less about the influencer broadcasting content and more about the exchange between all community members.

“In this new environment, marketers must focus on forging symbiotic relationships through a better understanding of online conversations and taking quicker action,” said David Low, global chief marketing officer at Talkwalker.

“It’s this new understanding that will help brands create meaningful experiences and become closer to their consumers.”

If you are interested in original article by Elizabeth Wierdu you can find it here

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Meta Launches Campaign To Support Small Business Shopping

Meta is announcing new resources to support small businesses throughout the holiday season.

Meta is kicking off a campaign to encourage users to support small to medium-sized businesses (SMBs) during the holiday shopping season.

Today, Meta is announcing:

  • A continuation of its #BuyBlack Friday initiative.
  • A 2022 holiday gift guide featuring business from the Meta Business Leaders Network.
  • A 2022 SMB holiday marketing guide.

#BuyBlack Friday Initiative

Meta continues its #BuyBlack Friday campaign for the third year, including free resources, education, and training for black-owned SMBs.

Today, Black business owners can visit the refreshed #BuyBlack Friday website to schedule and receive one-on-one marketing support.

Additionally, the website highlights several Black-Owned SMBs and personal tips/guidance on how they’ve found success using Meta business tools.

Meta underscores the importance of the holiday shopping season for minority-owned businesses:

“For minority-owned businesses already disproportionately impacted by the pandemic, the importance of the holiday season is even more acute – 25% of U.S. minority-owned businesses expect to make more than half their annual revenue from October-November, and this is highest for Black-owned businesses at 34%.”

Holiday Gift Guide

Meta’s annual holiday gift guide titled the “2022 Smalliday Showcase,” highlights a series of businesses from the Meta Business Leaders Network (MLBN).

Consumers can shop directly from the guide to receive exclusive promotions and discounts.

Meta’s holiday gift guide is launching on November 21.

SMB Holiday Marketing Guide

Meta is launching an updated holiday marketing guide for SMBs with advice and tips on using the company’s free tools to maximize sales over the holiday season.

Key sections in the guide include:

  • How to power ads with Performance 5: Learn how to make ads more impactful, drive more sales, and expand your customer base.
  • Update your content and business info: Learn how to create a distinct look for your holiday marketing campaign and keep it consistent all season.
  • General holiday marketing tips: Learn how to position products or services as gifts by using different personas in posts and ads.

Meta’s holiday marketing guide and BuyBlack Friday website are available now. The holiday gift guide will be available next week.

If you are interested in original article by Matt G Southern you can find it here

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Evidence of New Twitter Features Leaked By Security Researcher

Security researcher leaks details of end-to-end DM encryption and anti-cyberstalking measures possibly coming to Twitter

Security researcher and reverse engineering blogger Jane Manchun Wong discovered evidence that Twitter may be bringing end to end encryption to Twitter, plus two more possible changes that are fairly useful.

She made the information public via a series of tweets that leaked details of the new features still under development..

Trivial But Useful Change

The first change that’s coming is the removal of the source field.

The source field is the section beneath every tweet that tells what kind of device was used to post the tweet.

There must be a purpose for that feature but it’s not immediately apparent.

Ultimately this is a trivial change but probably useful in that it reduces clutter.

End to End Encryption

End-to-end Encryption (E2EE) is a secure communication protocol that is completely private, with zero access from any other party other than those who are participating in the messaging.

In general this is a good idea. But there are also some who raise legitimate concerns about adding E2EE to messaging that might not necessarily be tied to a phone in the same way that WhatsApp and Telegram are.

Jane Manchun Wong Discovers Evidence

Jane Manchun Wong is notable reverse engineering expert who has been interviewed and profiled on sites like BBC News and MIT Technology Review.

According to the BBC profile on her:

“She discovered that Airbnb was testing a new flight integration feature that alerted hosts on the website when their guests’ planes landed safely.

And she sounded the horn when Instagram began experimenting with augmented reality profile pictures.”

MIT Technology Review wrote this about her:

“Wong, 27, has a preternatural ability to crack difficult code—along with a sizable Twitter following that includes some of the biggest names in tech and journalism.

As she gets into the back end of websites’ code to see what software engineers are tinkering with, they await her discoveries with interest. “

Exploring the Twitter Android app she recently discovered that the E2EE feature might be coming to Twitter’s Direct Messaging (DM) service.

She tweeted and posted a screenshot of the evidence:

“Twitter is bringing back end-to-end encrypted DMs

Seeing signs of the feature being worked on in Twitter for Android:”

Is Twitter DM End to End Encryption a Good Idea?

Lea Kissner, the former Twitter Chief Information Security Officer shared her observations about possible pitfalls.

She tweeted:

“For context: I have a PhD in cryptography, my thesis is on privacy-preserving cryptographic protocols, and I’m publicly known to have worked on several novel E2EE systems (from Zoom and Google).

So: 1) YMMV because every system is a bit different 2) this is not my first rodeo”

Among her concerns was the possibility of abuse.

She explained in a follow-up tweet:

“Note that just looking at WhatsApp or Signal doesn’t give you nearly enough understanding about what abuse will be like on a non-phone-number-based network. They have a *much* easier time and it’s still not solved.”

She also noted the complexity involved when rolling it out to multiple devices:

“5. Multiple devices. All of this gets more annoying (though still tractable) when users have more than one device, *especially* if you don’t want the server to be able to just willy nilly add devices (because that compromises security).”

But in the end she affirmed that end-to-end Encryption is doable for Twitter.

Block for Illegal Content in South Korea

The third feature Jane discovered is actually a good one because it works to defeat cyberstalking and the publication of illegal videos uploaded by cyberstalkers and creeps.

She tweeted:

“Twitter is working on a media warning for users in South Korea

“If you upload any Illegally Filmed Content, Twitter may delete or block access to the content and the uploader may be sanctioned.””

Apparently this is aimed at the issue of illegally filmed videos of people and cyberstalking.

This is actually a very useful feature that hopefully will help combat spycam videos and similar media that was taken without a person’s knowledge or agreement.

Will Features Actually Roll Out?

It looks like the Twitter team may be actively working on these useful features.  It will be interesting to see how fast they can roll it out with the reduced workforce.

If you are interested in original article by Roger Montti you can find it here

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Users Lose Confidence That Twitter Will Survive

Mass exodus of employees heighten the sense that Twitter is coming to an end

Mass exodus of workers Thursday evening made it clear for many that Twitter was on the edge of disappearing, inspiring many to say goodbye as well as taking over ten of the top eleven trending topics.

After weeks of firings and resignations, Twitter was already running on essentially a skeleton crew.

The feeling that Twitter was nearing the end was heightened by Musk’s deadline for workers to commit to his “extremely hardcore” work demands of long hours and weekends in office.

Anecdotal reports surfaced of a mass exodus of workers.

Kylie Robison (@kyliebytes), a tech reporter for Fortune Magazine tweeted about the informal anecdotal perception that it seemed that 75% of employees were choosing to resign and walk away with a three month severance check.

“One point of clarification on the tweet about 75% of twitter employees leaving— this is chatter I’m hearing about the perceptions among people at twitter. It is not based on any official company data.

I will follow up on this thread with the official data once its known!”

Alex Heath (@alexeheath) of the Verge tweeted about anecdotal reports that entire infrastructure teams have resigned.

“Story to be updated soon with more: Am hearing that several “critical” infra engineering teams at Twitter have completely resigned. “You cannot run Twitter without this team,” one current engineer tells me of one such group. Also, Twitter has shut off badge access to its offices.”

Heath also shared in another tweet that many employees who resigned share the belief that Twitter is on the edge of “breaking.”

“Hearing from multiple employees that the odds of Twitter breaking in the near future are very high.”

Zoë Schiffer (@ZoeSchiffer) of news organization @platformer related in a tweet that the description of the employee situation is that it appears to be a “mass exodus.”

Perception that Twitter is Ending Grows

The feeling that Twitter was on the verge of ending was palpable on Thursday evening and into the early morning hours as many ex-Twitter employees and tweeps tweeted their goodbyes to Twitter.

Portland, Oregon-based Search marketer Scott Hendison (@shendison) tweeted:

“Could tonight actually be the end of Twitter? A lot of gleeful people sure seem to hope so.

If you’re going over to Mastadon please look me up –”

Journalist Elizabeth Spiers (@espiers) tweeted:

“As someone who lived through the heyday of geocities, MySpace, blogspot, typepad, tumblr, and now twitter… it’ll be fine.”

Some Tweets Expressed  Humor

Some tweets expressed a gentle or bittersweet humor.

For example, one tweep noted that his only regret was that the beloved Star Wars actor, Mark Hamill, never followed him on Twitter.

Mark Hamill responded with a follow.

Search trends tracker, Google Trends, revealed that many people are searching for a Twitter alternative. Google searches for both Tumblr and Mastodon have shot up over the past days.

Google Trends Tumblr

Apparently so many people were using Tumblr that the service temporarily crashed.

Tweets About Twitter Trending Overnight

The trending tweets reflected concern over how long Twitter is going to be available, perhaps as many folks read about the mass exodus of employees.

Ten out of the top eleven trending topics were about Twitter:

Trending with #TwitterDown

Trending with Twitter HQ

Trending with MySpace, Vine

4· Mastodon
222K Tweets

5· Discord
1.02M Tweets

6· Since Twitter
543K Tweets

7· Before Twitter
682K Tweets

8· Insta
282K Tweets

9· Space Karen
27.2K Tweets

11· #TwitterIsOverParty

The trending topic of Space Karen is a reference to a projection on the side of the Twitter headquarters yesterday evening that scrolled a series of amusing monikers for Elon Musk, with Space Karen inspring a great deal of mirth among Twitter users.

Is this the End of Twitter?

Considering that Twitter’s infrastructure teams are reported to be running at bare bones level or less, it’s not surprising that so many people feel that Twitter has reached the end.

A test of Twitter’s resilience will come this weekend with the start of the most popular sporting event in the world, The World Cup, which will bring a huge amount of activity to the platform.

The scary part is that employees are said to be locked out of the building this weekend.

The feeling that a historic event is happening in slow motion was inescapable. The trending topics were dominated by tweets related to the demise of Twitter.

That so many people decided to say goodbye added to the perception that  Twitter was dying or at least near breaking.

Although the trending topics imply that Twitter is on the way out, a better idea of how much longer Twitter may survive may be known by Monday and during the coming week as the World Cup causes increased traffic to Twitter.

If you are interested in original article by Roger Montti you can find it here

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Which Social Platforms Work Best for Each Industry?

Look, I’m not sure that I agree with all of these categorizations – and I am sure that this will spark some debate among social media marketing folk. But the team from Khoros recently conducted a thorough review of social platform demographics, and based on their findings they’ve published the below chart which outlines the best and worst platforms for brands in each industry vertical.

But as with all things digital marketing, it depends. There are no doubt retail brands that have seen huge success on Twitter, for example, which Khoros says is not best suited to tweets. A lot comes down to each business’s individual approach and strategy, and with that in mind, there probably isn’t a definitive way to say that your business shouldn’t bother with this or that platform.

If you can find your audience there, and it aligns with your messaging approach, then guides like this don’t really matter – but what the Khoros team is highlighting is that, based on demographic analysis of users, trends, etc. Based on all of these factors, you could use the below overview as a guide to help improve your strategy.

Take a look at the full chart below, and check out Khoros’ full social platform demographic guide for more insight.

If you are interested in original article by Andrew Hutchinson you can find it here

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How to Manage Your Instagram Engagement in Just 45 Minutes per Day

Are you struggling to dedicate the time required to maximize your Instagram engagement? Want to learn how to achieve social media success in just 45 minutes per day?

The team from The Social Momma share their Instagram engagement strategy in this infographic.

They break things down as follows:

  • Reply to DMs
  • Story content
  • Big accounts
  • Smaller accounts
  • Hashtags
  • Comments

Check out the infographic for more detail.

If you are interested in original article by Mark Walker-Ford you can find it here

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