Learn how the metaverse creates new possibilities for brands and marketers to connect with the community using NFTs, crypto, and more.
When brands like JP Morgan, Nike, Playboy, Adidas, and McDonald’s enter the metaverse, do we all jump in?
Or are we already in, and we don’t even realize it?Image from Blockdata.tech, February 2022
Brands In The Metaverse
Probably nothing. Right?
Tell that to these brands who are
JP Morgan Is Banking On It
JP Morgan is the first bank to stake its claim in the metaverse by setting up a lounge in Decentraland, a 3D virtual world browser-based platform.
The banking brand’s lounge touts a monthly active user base of about 300,000 people and 18,000 daily users, according to Decentraland co-founder Ari Meilich in a recent interview.
In its report Opportunities in the Metaverse, JP Morgan highlighted:
“The metaverse is estimated to be a trillion-dollar revenue opportunity across advertising, social commerce, digital events, hardware, and developer/creator monetization.”
Nike Dips A Toe In The Metaverse
Nike created its metaverse studio back in June 2021 before the word metaverse became mainstream, thanks to Mark Zuckerberg announcing the Meta rebrand of Facebook last October.
The sportswear brand acquired RTFKT, a digital sneaker company enabling them to create NFT shoes.
The swoosh-famous company revealed NIKELAND, a virtual world modeled after its headquarters on video game platform Roblox Corp (RBLX.N), becoming one of the first big brands to enter the “metaverse.”
Playboy Is All Ears
The iconic lifestyle brand Playboy unveiled a collection of NFTs: Playboy Rabbitars.
They released 11,953 unique 3D rabbit characters in NFT form and sold out in three minutes.
Available on the Opensea marketplace, each NFT came with special perks such as a membership to the Playboy Club and other exclusive benefits.
NFTs Are No Monkey Business
In news that almost broke Twitter, Adidas announced INTO THE METAVERSE, an exclusive NFT drop of digital and physical products in collaboration with G Money, Pixel Vault, and the Bored Apes Yacht Club.
“These communities aren’t collecting hyped-up tokens, they have a stake in the future of that community, and I think we can learn something about that. When we think about the role that we can play as a brand to be that trusted friend of our members looking to join this space,” Tareq Nazlawy, Senior Director Digital at Adidas, said in a December announcement.
Big Macs Go Digital
Fries and a digital cheeseburger, please.
McDonald’s is preparing to open virtual restaurants serving up NFTs and offering home delivery from a virtual restaurant.
Defining The Metaverse + A Look Back In Time
In this revolutionary phase, no one can quite define the metaverse yet.
It is an evolving next phase of the Internet, and calling it Web 3.0 might be more accurate.
Let’s look at the evolution of media and tech in the Internet world.
You can find original article by Lisa Buyer here