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Meta Launches Campaign To Support Small Business Shopping

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Meta is announcing new resources to support small businesses throughout the holiday season.

Meta is kicking off a campaign to encourage users to support small to medium-sized businesses (SMBs) during the holiday shopping season.

Today, Meta is announcing:

  • A continuation of its #BuyBlack Friday initiative.
  • A 2022 holiday gift guide featuring business from the Meta Business Leaders Network.
  • A 2022 SMB holiday marketing guide.

#BuyBlack Friday Initiative

Meta continues its #BuyBlack Friday campaign for the third year, including free resources, education, and training for black-owned SMBs.

Today, Black business owners can visit the refreshed #BuyBlack Friday website to schedule and receive one-on-one marketing support.

Additionally, the website highlights several Black-Owned SMBs and personal tips/guidance on how they’ve found success using Meta business tools.

Meta underscores the importance of the holiday shopping season for minority-owned businesses:

“For minority-owned businesses already disproportionately impacted by the pandemic, the importance of the holiday season is even more acute – 25% of U.S. minority-owned businesses expect to make more than half their annual revenue from October-November, and this is highest for Black-owned businesses at 34%.”

Holiday Gift Guide

Meta’s annual holiday gift guide titled the “2022 Smalliday Showcase,” highlights a series of businesses from the Meta Business Leaders Network (MLBN).

Consumers can shop directly from the guide to receive exclusive promotions and discounts.

Meta’s holiday gift guide is launching on November 21.

SMB Holiday Marketing Guide

Meta is launching an updated holiday marketing guide for SMBs with advice and tips on using the company’s free tools to maximize sales over the holiday season.

Key sections in the guide include:

  • How to power ads with Performance 5: Learn how to make ads more impactful, drive more sales, and expand your customer base.
  • Update your content and business info: Learn how to create a distinct look for your holiday marketing campaign and keep it consistent all season.
  • General holiday marketing tips: Learn how to position products or services as gifts by using different personas in posts and ads.

Meta’s holiday marketing guide and BuyBlack Friday website are available now. The holiday gift guide will be available next week.

If you are interested in original article by Matt G Southern you can find it here

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effective-brand-building-in-the-metaverse

Effective Brand Building In The Metaverse

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The metaverse is a wide open door for brands to connect with customers in a new way. Explore how to build your brand in the metaverse.

There is a growing awareness that brand-building in the metaverse can shift your marketing onto a new playing field.

Or is it multiverse?

With all the commotion surrounding the metaverse – especially within the marketing industry – there’s a fair amount of uncertainty and confusion.

And that’s understandable, as we’re all still figuring things out as we go.

But whether you like it or not, you need to buckle in.

According to Gartner, it won’t be long before a quarter of the world spends an hour or more each day in the metaverse.

Doing what, you cry?

Well, they’re doing whatever they usually do in the real world, according to Cryptoslate: their jobs, buying stuff, learning stuff, collecting stuff, and playing. Lots of playing.

And, it is potentially big money for businesses. Bloomberg Intelligence analysts forecast the scope for market opportunity is around the $800 billion mark.

So, now that I have your attention, here’s how to set your brand up for the long game that is the metaverse.

What Does “Metaverse” Even Mean?

I hear you; this is a lot to take in. So, in the words of Maria von Trapp, “Let’s start at the very beginning.”

Let’s break it up into “meta” and “verse.” Meta has several definitions, all of which fit perfectly here.

First, it can refer to something self-referencing or self-aware, like data about data (think: metadata).

Then, the Greek definition of meta is “beyond” or “after,” as in, the next thing, implying progress.

Verse, in this instance, is a shortening of the “universe.”

So, in essence, the metaverse is a progressive universe in which you exist as a highly self-aware avatar that allows you to engage and experience the 3D world beyond what you are capable of in the current “real world.”

That’s my definition of it, anyway.

While it might sound a bit like Second Life has had, well, a second wind, it’s not.

It’s not quite “Ready Player One” vibes. It’s actually a bunch of different 3D worlds hosted on different world-building platforms.

We call this the multiverse.

How Does It All Work?

Thanks to a more decentralized web 3.0 – the next evolution from web 2.0 – you can create content.

How is that different from web 2.0?

With web 2.0, centralized entities have power over access to the service.

Web 3.0, on the other hand, allows you to own, control, and monetize this content through blockchain and cryptocurrencies on the metaverse.

Brands get to choose where they want to exist in the metaverse.

They can have different styles and forms simultaneously active in many of these virtual lands, depending on who they want to reach, how they want to reach them, and with what product.

But how do we prevent the metaverse from turning into a lawless mess with all this freedom?

With the launch and growth of Metaverse Decentralized Autonomous Organizations (DAO) – we see the combination of blockchain and metaverse revolutionizing how crypto, autonomous governance, and community involvement are applied.

Why Should I Care About Brand Building In The Metaverse?

Aside from the potential to make big bucks, it is a great way to grow a connection with your customers.

There is tremendous brand power in owning the omnipresent experience with your client.

As with all things post-2020, authenticity and personalization are key, so this is a great opportunity to grow both.

It opens up a new, more effective way to build closer relationships between brand and customer.

Plus, brands can afford to be a bit more creative, experimental, and personalized in this space than in more traditional platforms. And immersive experiences and interactions are unparalleled in the metaverse.

How To Build Brand In The Metaverse

I’m not going to lie; brand-building in the metaverse has its challenges. But, if you get it right, you will reap the rewards.

The currency of choice in the metaverse is non-fungible tokens (NFTs).

Blockchain technology has never looked more attractive. NFTs are digital assets – think art, money, or even fine wine – stored on the blockchain and cannot be replicated or overwritten.

As with real-world assets, there is an original. There may be reproductions, but there’s but one master version.

In the metaverse, the NFT is authenticated by metadata and time stamps – code stored on the blockchain.

In this way, the NFT is a thing that can be owned, traded, bought and sold, collected, shared, desired, and admired – all within the virtual world you exist in.

Through this avenue of NFTs, brands can ramp up revenue and build.

And it’s not just the typical tech-heavy brands who are doing so. Gucci, Louis Vuitton, and Coca-Cola have already set up shop in the metaverse and are advertising products with great success to this plugged-in consumer base.

So, how do you do it?

Get Your Head In The Game

You can take this literally if you consider brand-building on Roblox, as Gucci did.

However, let me state that this is not something only big brand budgets can afford.

Content creators for brands of all sizes have the opportunity to build awareness in the metaverse.

You just need to wrap your head around what that will look like in virtual reality. I can’t even guide you here, as the options are limitless.

Start thinking about immersive experiences – things that you do in the real world that you’d like to replicate in the virtual world.

What does your target audience want to do in this space?

Watch a movie with friends, go to a concert, walk down a busy street? No problem. You can even give a corporate presentation in a virtual space, or do promos and branded giveaways.

However, before you get too carried away, I offer this word of caution: Keep your feet on the ground and your thoughts collected.

All marketing – in the metaverse or terra firma – needs to be aligned with your core branding objectives.

Do your research. Who is your target audience? What problem do you solve for them?

Does your target audience spend any time in the metaverse?

Does your brand benefit from radical marketing digitization? Don’t lose your head. Stay true to your brand objectives.

Explore Brand Gamification

The beauty of NFTs is that they can be integrated with most games.

That makes them a great way to reward loyal customers with desirable, one-off digital assets.

Never underestimate the power of desirability and scarcity – even in a digital world! Brands can use this innate trait in all of us to grow awareness, align messaging, incorporate brand values, and gain customer attention.

Create Immersive Experiences

I know I’m not the first to beat this drum. But it’s one of the ways that you build a brand in the metaverse.

How do you do this? You think about the sales process in the real world and then create out-of-this-world experiences that support that journey in the virtual world.

Your sales teams can give live presentations and demos to prospective clients in a bespoke location of your making.

Avatars can try on your products virtually and play the game in their bespoke branded clothing.

Not only is it cool, but it is also a passive way of growing your brand with other players.

They can sell, trade, and buy virtual versions of your products in their world with NFTs. They can display their NFT art in 3D galleries of their own design.

You can even use the metaverse for internal brand-building tactics.

Training, staff onboarding, and meetings can be hosted in a 3D space for optimal immersion. Rewards and recognition can be given through NFTs and cryptocurrency.

Think scarcity, think collectibles, think real emotion.

Create experiences that are highly immersive and build from there.

Hunker Down And Wait It Out

As with all emerging tech trends, it’s tough to know what direction this will take. At this point, you can still take a bit of a breath and observe.

Check out what the competition is doing. See what’s working, adopt, adapt, and improve.

Don’t wait too long, though, as you don’t want this train to pass you by.

The threat of getting lost in the metaverse crowd could be as challenging as being on page two of Google in the next few years!

Final Thoughts

The metaverse offers a unique, fresh, and highly immersive platform for brands to connect with their customers in a whole new way.

It’s set to become the new powerhouse of digitized marketing, from selling digital assets and merch to immersive team meetings.

As with all things marketing, get clarity on how your brand can feature in this space without losing its authentic brand voice. Keep your eye on the future of immersive brand building without losing sight of current marketing objectives.

So, whether your stance is to plan, play, or passively observe, the metaverse will not be ignored.

Thankfully, it is open to big and small brands. So get started!

If you are interested in original article by Alex Macura you can find it here

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Metaverse Marketing Myths, Musts & Mantras #WAGMI

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Learn how the metaverse creates new possibilities for brands and marketers to connect with the community using NFTs, crypto, and more.

When brands like JP Morgan, Nike, Playboy, Adidas, and McDonald’s enter the metaverse, do we all jump in?

Or are we already in, and we don’t even realize it?brands active in the metaverseImage from Blockdata.tech, February 2022

Brands In The Metaverse

Probably nothing. Right?

Tell that to these brands who are

JP Morgan Is Banking On It

JP Morgan is the first bank to stake its claim in the metaverse by setting up a lounge in Decentraland, a 3D virtual world browser-based platform.

The banking brand’s lounge touts a monthly active user base of about 300,000 people and 18,000 daily users, according to Decentraland co-founder Ari Meilich in a recent interview.

In its report Opportunities in the Metaverse, JP Morgan highlighted:

“The metaverse is estimated to be a trillion-dollar revenue opportunity across advertising, social commerce, digital events, hardware, and developer/creator monetization.”

Nike Dips A Toe In The Metaverse

Nike created its metaverse studio back in June 2021 before the word metaverse became mainstream, thanks to Mark Zuckerberg announcing the Meta rebrand of Facebook last October.

The sportswear brand acquired RTFKT, a digital sneaker company enabling them to create NFT shoes.

The swoosh-famous company revealed NIKELAND, a virtual world modeled after its headquarters on video game platform Roblox Corp (RBLX.N), becoming one of the first big brands to enter the “metaverse.”

Playboy Is All Ears

The iconic lifestyle brand Playboy unveiled a collection of NFTs: Playboy Rabbitars.

They released 11,953 unique 3D rabbit characters in NFT form and sold out in three minutes.

Available on the Opensea marketplace, each NFT came with special perks such as a membership to the Playboy Club and other exclusive benefits.

NFTs Are No Monkey Business

In news that almost broke Twitter, Adidas announced INTO THE METAVERSE, an exclusive NFT drop of digital and physical products in collaboration with G Money, Pixel Vault, and the Bored Apes Yacht Club.

“These communities aren’t collecting hyped-up tokens, they have a stake in the future of that community, and I think we can learn something about that. When we think about the role that we can play as a brand to be that trusted friend of our members looking to join this space,” Tareq Nazlawy, Senior Director Digital at Adidas, said in a December announcement.

Big Macs Go Digital

Fries and a digital cheeseburger, please.

McDonald’s is preparing to open virtual restaurants serving up NFTs and offering home delivery from a virtual restaurant.

Defining The Metaverse + A Look Back In Time

In this revolutionary phase, no one can quite define the metaverse yet.

It is an evolving next phase of the Internet, and calling it Web 3.0 might be more accurate.

Let’s look at the evolution of media and tech in the Internet world.

You can find original article by Lisa Buyer here

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