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How Long Does It Take To See Results From Link Building?

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We all want fast link building results. Learn the factors that impact link building and when to expect positive changes.

It’s almost a standard question: SEO clients want to know how quickly they’ll see results from link-building efforts.

They want positive change as soon as possible and it makes sense – a lot of time, work, and money go into building quality links.

Realistically, though, it can take 3 to 12 months to see any change in your site’s visibility.

It’s helpful to consider a few important factors that influence the impact velocity of link building, too.

Let’s look at these factors and a few examples of how fast link building brings results in different niches.

6 Aspects That Influence The Effectiveness Of Link Building

In my experience building links for different companies, I’ve noticed these factors, but results will vary depending on individual cases.

Let’s break down these factors influencing link-building effectiveness in more detail.

1. The Authority Of A Site

Domain ranking (DR) is a metric that includes how many backlinks a website has received from trusted resources. Usually, the higher the DR, the higher the website’s trust score. 

You can check your site’s DR with tools such as Ahrefs, Semrush, MOZ, and Majestic.

Sites that initially had a good DR will see the results faster.

The lower the website’s DR, the longer you’ll wait for the links built to bring positive changes. But it also depends on the niche.

Typically, the DR should be no less than 60 for B2B brands and 30 for B2C companies. If your domain ranking is lower, you’ll have to wait longer for results.

Essentially, a website with good online authority may get more chances to rank even better.

2. Positive And Negative Traffic Trends

Simply put, the positive trend speeds up the effects of a link-building campaign, while the negative can hinder the results in the short run.

Google tracks the dynamics and gives preference to those resources that show a stable growth trend.

If a website has a negative traffic trend, it can be challenging to return to the initial point of growth because of reasons that impacted the website’s relevance and trust score.

3. The Brand’s Popularity

One of the crucial factors in link building is whether a website you’re getting a link from is an authoritative brand or not.

A helpful indicator of this would be the percentage of branded traffic a given website receives.

You can check this with tools such as Semrush.

4. Types Of Pages

Typically, the links built to content pages bring positive results faster than commercial pages.

In general, commercial pages target only a handful of keywords, substantially lowering your chances for success.

Also, remember that Google search gives preferences to content pages.

5. Level Of Competition In A Niche

In B2B, for instance, link building is popular, so choosing just this strategy alone to grow your website may not be enough. You have to combine it with producing high-quality content and developing your brand.

But if you come from B2C, link building can become your competitive advantage.

6. Monthly And Overall Link Building Budget

The average cost per link across the industry varies. For example, Ahrefs found that it’s around $350 while Siege estimates about $500.

However, the price per link depends on how authoritative a particular site is. For instance, a link on a site with a domain rating by Ahrefs of 50 and organic traffic of 2,000 per month is not equal to a link from a website with a DR of 80 and organic traffic over 100,000.

So, link-building agencies often set different pricing based on a site’s domain rating and organic traffic.

Based on this, a good starting point might include $3,000 monthly expenses and a $30,000 overall budget.

However, you may need to invest at least $10,000 a month in some niches to start seeing the results.

And, it’s always good to remain realistic about your individual situation and focus on targeting the right keywords rather than trying your luck and failing.

Which factor is the most crucial?

All of them play a significant role to a certain extent.

However, building links on a brand website that sells a real product or service is important.

These websites have the highest growth potential, and the impact of building links to these sites will only grow over time.

5 Examples Of How Link Building Works In Different Niches

Alright, we’ve discussed factors that can speed up or slow down link-building campaign results.

But to avoid making empty claims, let’s look at a few link-building campaigns and how fast they managed to show positive changes.

The first example is a real challenge many people might consider a lost cause.

This site had zero organic traffic, no authority, no branded traffic, and came from a very competitive niche – digital marketing.

So, it’s not surprising that the website didn’t show any changes in organic traffic in the first eight months, although the number of keywords the website ranked for in SERPs grew a bit.

Then, more tangible results appeared after close to 12 months of work.  The website acquired 250+ links with an overall budget of $100,000.

Here’s what this site’s trend looks like now. The number of referring domains grew gradually between January 2021 and January 2022.

organic traffic results ahrefsScreenshot from Ahrefs, May 2022

The graph below shows when the organic traffic to this website started growing compared to when it started building links – almost 10 months later.

organic traffic growth ahrefs resultsScreenshot from Ahrefs, May 2022

As of now, according to Ahrefs, the organic traffic to this brand’s website is 3,000.

However, Google Search Console shows it even higher.

Ahrefs organic traffic increaseScreenshot from Ahrefs, May 2022

This website took a little over a year to show results from link-building efforts.

The next example is a B2C brand in the niche of home improvement.

The company built 58 links to its website with an overall budget of less than $20,000.

The link-building efforts started in December 2021.

link building results ahrefs Screenshot from Ahrefs, May 2022

Significant changes in organic traffic started showing in less than five months after the brand launched its link-building campaign.

You can see how the traffic grew in the graph below.

growth graph from ahrefs link building effortsScreenshot from Ahrefs, May 2022

Here are a couple more cases to illustrate how link-building results appear for B2B vs. B2C.

This is a new B2B brand’s website with absolutely no traffic. This website acquired 40 links for a $15,000 overall budget and ranked by search terms delivering traffic worth $1,600.

ahrefs link building effortsScreenshot from Ahrefs, May 2022

The first impact of link-building efforts appeared three months after – approximately from November 2021 to December 2021.

all time results via ahrefsScreenshot from Ahrefs, May 2022

It’s worth mentioning that it is an absolutely new brand.

But would the link-building results come faster if the brand was already well-known?

Yes. This company has been around a while, with a website getting tons of traffic and links. It’s also from a competitive niche of SEO tools.

In this case, the site had a slight boost with only 27 links to a page that already had some links. So, it’s 27 links against those 40 that the previous website had to build.

As a result, the organic traffic to it doubled after five months.

ahrefs growth for new brand link building strategyScreenshot from Ahrefs, May 2022

This website had to build fewer links, but its effects also came much faster. The link-building campaign started in August 2021, and you can see the first results in October 2021.

Another example is a new B2C brand selling supplements in the self-care niche.

It built over 50 links to its site with an overall $12,000 budget.

ahrefs backlink profile Screenshot from Ahrefs, May 2022

As for the results, the link-building campaign started close to the end of 2021, and the first changes in organic traffic appeared after two to three months.

link building for B2B brand resultsScreenshot from Ahrefs, May 2022

Sometimes the deliverability of link-building campaigns is faster for B2C brands, proving that link building in this niche is far less competitive than in B2B.

Nevertheless, if you look at all the examples, you’ll see that the time when a company starts seeing its first tangible results depends on each case.

Over To You

In most cases, results from link-building efforts start showing up within three to 12 months.

However, it still depends on a few crucial factors.

  • The site’s authority.
  • Positive and negative traffic trends.
  • The brand’s popularity.
  • Types of pages providing the links.
  • Level of competition in a niche.
  • Your link-building budget.

Also, build links on sites that represent trustworthy brands. This way, positive changes to your site’s performance will continue.

If you are interested in original article by Alexandra Tachalova you can find it here

google-lego-sweep

Google Hints Useful Nofollow Links Won’t Pass Much Or Any Weight

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Danny Sullivan from Google hinted the other day on Twitter that links that are nofollowed, even if they are useful links, are unlikely to pass much weight or any weight at all. In short, despite Google changing how they see the nofollow attribute in 2019, links with the nofollow attribute on them are probably not worth much of anything in terms of SEO.

Danny said on Twitter “In the past, as the post explains, we just wouldn’t use the links at all.” “The change meant we’d consider them if there was some usefulness to be found, though the hint means aren’t likely to give them as much, if any, weight,” he added.

Last we heard on this nofollow link attribute change, there was actually no change taken, no action was changed with this policy change. We’ve asked numerous times afterwards and still, I have not heard anything new.

I find this nofollow SEO discussion topics fascinating, specifically around what Google says about it and what SEOs believe about it. Don’t you?

If you are interested in original article by Barry Schwartz, you cna find it here

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Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps

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This 5 step guide shows marketers how to unlock the benefits of an effective B2B full-funnel marketing with multichannel strategy & tactics.

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy.

This will help you attract new customers, generate leads, and land sales.

Without a full-funnel marketing approach, you can kiss your efficacy at brand awareness, lead generation, and sales revenue goodbye.

The B2B marketing funnel involves a multichannel funnel strategy in four stages.

The first three focus on acquiring a new customer, and the final retention stage focuses on customer loyalty.

  • Top of the funnel (TOFU): This is mostly focused on brand awareness and prospect generation.
  • Middle of the funnel (MOFU): This consideration phase is primarily focused on lead generation.
  • Bottom of the funnel (BOFU): This is where the deal is closed and moves on to the sales team.
  • Customer retention: This phase focuses on keeping existing customers happy, generating repeat business, and working with referrals.

What’s Unique About The B2B Funnel?

The sales funnel is not new information to you, nor is it unique to your marketing team.

Most digital marketing professionals use some version of full-funnel marketing as part of their sales and marketing efforts.

However, unlike most B2C companies, the B2B sales cycle is often much longer than your consumer-facing counterpart and typically requires a more refined approach.

B2B companies often have to nurture their prospects for many more months than B2C companies before they become paying customers.

They also have a different decision-making process for B2C consumers.

Unlike B2C customers, the B2B buyer is searching for a solution that solves an organizational problem, such as profit, productivity, and competitiveness.

After passing through several internal processes and sign-offs, a group usually makes the final purchase decision or approval process.

B2B buyers tend to use greater logic, fact-based reasoning, and in-depth research than B2C buyers before landing on a purchase decision.

For this reason, a well-devised marketing funnel that guides the buyer along the sales journey is of massive importance for B2B marketers who want to succeed.

So, what’s the problem?

Tunnel (Not Funnel) Vision

Growth marketers are under tremendous pressure to meet deadlines, sweat budgets, hit targets, and make isolated campaigns work.

Performance marketing, after all, demands performance.

The pressure for conversion ROI for each siloed campaign means marketers may lose sight of how their potential prospects move through the “invisible” B2B marketing funnel (awareness, consideration, and acquisition).

Blind Spots

Additionally, I often find there’s a lack of effort in understanding who the ideal customer is and keeping them uppermost in mind in all marketing activities.

Perhaps it is an oversight or assumption that everyone knows.

However, in the mad rush to sell and generate leads, not enough thought is given to creating content, messaging, and UX focused on the unique buying motivation and decision-making process of potential customers.

As a result, there are missed opportunities in the digital marketing strategy.

Firstly, there are gaps in creating awareness and consideration (top of the funnel) via focused and informative content marketing.

Also, you may be forgetting that marketing qualified leads could be targeted by remarketing.

Remarketing or retargeting audiences can create greater brand awareness and intent-based marketing efforts that support the sales funnel stages.

Busywork

Despite a marketing and sales team’s activity, expense, and well-meaning effort, there is often a total absence of a strategic, optimized B2B marketing funnel.

Rather, only expensive campaigns are in place to drive acquisition towards lead conversion.

Consequently, minimal to no data indicates how customers found the product or services on offer.

Neither are there insights into how the company can focus on replicating this desired outcome through the best-performing channels, and how to decrease budget and effort on channels that don’t.

The Challenges Of Modern B2B Marketers

It’s not because we don’t know about the marketing funnel.

In fact, most B2B marketers are aware that they should be active on as many digital channels as possible, as often as possible.

They also know that messaging needs to be wonderfully personalized based on each buyer’s unique persona and stage of the funnel.

Messaging should also be consistent across all channels without being too invasive. Plus, the pressure is on to do all this while still remaining competitive, brilliant, and within budget.

So how do you do this? It is not possible unless you have a game plan.

Here’s How To Succeed With A Full-funnel B2B Marketing Strategy

If you do the marketing in a B2B business, you need a fully-integrated marketing funnel.

If you hope to attract new leads, nurture these over the lengthy sales cycle, and ultimately convert them into paying customers.

B2B marketers can “unleash” the full potential of demand generation initiatives by implementing a solid B2B marketing and multi-channel funnel strategy.

This is because full-funnel marketing aims to give prospects a seamless experience at each stage of the customer journey.

This makes it easier to guide them toward the desired positive outcome at every stage of the funnel, and eventually convert them into paying customers.

Where do you start?

1. Focus On Identifying And Championing Your Ideal Customer

When I ask a company who their target market is, they say “everyone” or “all businesses in America.”

To which I say, “not possible,” unless you have an infinite budget and unlimited resources. No, you need to be specific.

What Unique Problem Do You Solve?

You might provide several products and services, but knowing what you are best at – and why your customers choose you – will help signify your position in the marketplace.

Look In Your CRM System

Identify the customer that brings in the most value, has the least amount of support queries, and is the most loyal. Now, find a few more like that and try to identify any similarities they share.

  • Are they in the same industry?
  • How many employees do they have?
  • Where are they geographically located?
  • Through which channel did they become prospects and customers, etc.?

Identify what makes them an ideal customer and you will know how to attract more like them.

Outline Their Pain Points And Champion How Your Product Can Solve Their Challenges

If you can highlight how your solutions can help them do what they do better, you will have the apex of your messaging.

2. X Marks The Spot

Answer this: What do you want your ideal customer to do at the end of their journey?

Alright, now work your way backward from that action.

From start to finish, there is a clearly mapped out journey.

There are also clearly defined “if-then” scenarios and catch nets at drop-off points.

This will ensure you get the most return on B2B marketing. It is very seldom that a cold lead turns into a hot sale right away.

  • While you map out your B2B marketing funnel from awareness to consideration to conversion – consider all touchpoints, channels, email nurturing, and conversion criteria.
  • Consider the brand values and what the experience should feel like for your customer. Most marketers sell a product or service. The best marketers guide their customers through bespoke experiences.
  • Use digital measurement tools such as Google Analytics to know which channel is your best current acquisition channel.
  • Review your social analytics to know which channel is your ideal prospects’ preferred watering hole.
  • Analyze this data and your CRM insights to understand better how your customer prefers to engage with you online.

3. Compare Like For Like

Do competitor analysis on those brands that share your ideal customer niche. Find out what they are doing well, what opportunities and gaps exist, and how you can compete.

Use the Facebook Ads library to see what they are doing.

Use Google search to see what ads they are using, what keywords they are targeting, and what their landing pages look like.

While this is only a glimpse into their own unique customer journey – as we have no clarity into what happens after lead generation – this will help you generate ideas and stay relevant. Inspiration is often the fruit of imitation!

4. Create B2B Sales Funnel Catch-net Content

Now that you know your target customer, what your competitors are doing, and have mapped out a unique B2B marketing journey, it’s time to create content focusing on multi-channel tactics that encourage the desired action in each stage.

Awareness

Content that brings you onto the radar of your B2B prospect needs to be available on multiple digital channels.

For example, an SEO-optimized blog on your website that answers a common challenge in their industry.

Gated whitepapers, research pieces, or long-form articles.

Paid search targeting awareness TOFU keywords, and custom-intent Google Display that follows them around online for a few weeks.

Facebook and Instagram ads drive traffic to the website, and organic social posts drive engagement on these channels.

Anything that introduces your brand or solutions to the audience and just lets them know you exist.

Consideration

Create consideration content for those who want to know more about your service or product and what it can do to help them solve their challenges.

These are more educational and feature-oriented pieces, such as case studies and product information.

Use pricing and USP keywords in your Google search campaigns and remarketing for Google Display.

Create short-funnel lead gen ads on LinkedIn, Facebook, and Instagram.

Post consideration pieces, prices, and feature-rich posts for organic sharing.

Send personalized drip campaigns over the next few weeks that validate why they can trust you as the guide to solve their problem and help them reach their objective.

Acquisition

Finally, create relevant acquisition content for those further down the marketing funnel.

This would include targeting keywords with commercial intent on Google Ads.

You could deploy remarketing campaigns to your consideration audiences on Google Display and social media platforms such as LinkedIn, Facebook, and Instagram.

This could also include sending promotional emails to your database.

Remember to use your channels to build long-lasting relationships that could potentially foster further opportunities.

5. Measure What Matters

Great! You’ve come this far. Now let’s consider how you can keep improving.

The best way to do this is to put measures in place that allow you to measure.

By measuring each phase of the funnel, you will see what works and what doesn’t.

This is not a time for “gut feeling” and instinct in your marketing team and sales team.

Rather, the inbuilt analytics in digital marketing channels and campaigns should enable you to try out simple experiments in your B2B marketing channel mix.

This way, you will learn why your audience engages with certain types of content or campaigns along the marketing funnel, why potential customers convert or abandon the journey, and in which marketing campaign it happened.

Iterate, be brave, be bold, and be agile.

Conclusion

The landscape of B2B marketing has changed.

This is because the B2B buyer is evolving.

Research-based, info-laden, and regulation-driven, the only way to reach this tech-savvy target audience is through deploying full-funnel B2B marketing strategies and tactics.

Kick off your game plan with a keen understanding of your target audience.

Delve into your existing customers and replicate their characteristics.

Then carefully map out each stage of the marketing funnel, which channels to use, and what content to create to gain the desired outcome.

Finally, start setting the pace and refining your strategy through diligent measurements and analytics.

Here’s to great success with your B2B marketing funnel and outstanding B2B multi-channel funnel strategies that work!

If you are interested in original article by Alex Macura, you can find it here

best-google-maps-extensions-sites-tools-featured

5 Free Sites and Extensions to Make Google Maps Incredibly Useful

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From finding the shortest route for multiple destinations to cleaning up cluttered boxes, these tools make Google Maps better and fix its annoyances.

Google Maps is the best and most popular online map service. But that doesn’t mean it’s without flaws. These free websites and extensions make Google Maps better than ever before and fix some of its annoyances.

Naturally, these tools require you to have a Google account to make the most of them. For example, you can fix annoyances like getting the shortest route for multiple destinations or removing the cluttered boxes in Google Maps. Meanwhile, others let you use Google Maps on web pages to research locations or make and embed your custom maps.

1. Routora (Chrome): Add Multiple Destinations in Google Maps and Get Shortest Route

Routora essentially solves the traveling salesman problem in Google Maps. Let’s say you have multiple destinations that you want to visit. You have to manually arrange them into the best route as per your estimates. But Routora will do that automatically.

Here’s how it works. First, you open Google Maps and search for your first destination, and get directions to it. Next, add all the multiple destinations you want to visit, in any order, to the directions list. Once you’re done, click the Routora extension for it to analyze all your points of visit. After about two minutes, it gives you the best possible route to save you time and gas money.

It happens in Google Maps itself, so you can send your new directions to your phone and save the route. Do note that this works only for car directions, not other modes of transport. All in all, it makes navigation better on Google Maps.

Routora works with up to 10 destinations in Google Maps. In the premium version, the developers are also building their own Routora Maps that allow for up to 25 stops and add walking and biking modes.

2. Top-Rated.Online (Web): Discover the Most Reviewed Places on Google Maps in Any City

Every local business is on Google Maps these days. It’s one of the first places people check for reviews and leave a review about their experience. Top-Rated.Online has trawled through Google Maps to list the most-reviewed places in any city.

Search for a city, and find places with the highest number of Google Maps reviews. You can filter these by bars and pubs, beaches, cafes, fitness clubs, hospitals, hotels, hostels, jewelers, lakes, museums, restaurants, parks, sights and landmarks, shopping centers, and tourist attractions. Next, you can sort the list by top-rated or most-reviewed. And Top-Rated.Online also offers a list of “hidden gems” and “worst rated” for every city.

The list gives you the rating, the total number of reviews, and a short description if the original owners have added it. You can click any place to read more information from its Google Maps page, like the address, website, and reviews. You’ll also find other most-reviewed places nearby on a place’s page. And, of course, you can always open any place on Google Maps.

The website is a great way to find places in any city you’re visiting or even to re-discover your own city. And if you’re an owner of a business and feel you’re unfairly being dragged down, remember, you can always delete reviews on Google Maps.

3. PureMaps (Chrome): Remove Clutter and Boxes From Google Maps

Open Google Maps in a web browser, and you’ll probably see everything but the map. Google has added so much clutter and unnecessary boxes that it’s a mess. PureMaps is here to give you a clean Google Maps experience.

Install the extension, and you’ll be able to show or hide any of the elements on Maps. The current options include:

  • Show search cards (top left)
  • Show user information (top right)
  • Show minimap (bottom left)
  • Show map options (bottom right)
  • Show scale (absolute bottom right)
  • Show Google logo (bottom center)
  • Show preview box (under the search bar)
  • Show widget pane (whole left-side)

For most users, you should choose to show the search card and disable everything else. Most of the time, you aren’t using any of the other options, and it’s just clutter. When you do need it, you can always re-enable it in PureMaps.

4. Rocket Map (Chrome): Map Widget to Look Up Locations in Articles

When you’re reading an article in the news or Wikipedia, you’ll often come across geographical locations. Now, usually, you wouldn’t be bothered to look these up on a map because it’s too many steps. But Rocket Map adds a widget to each page, making it much easier.

Once you install the extension and click it on any web page, you’ll get an overlaid widget in the bottom-right corner. Here, you can search for any location and view it in the small map embedded in the widget. It’s full-fledged Google Maps, so you can zoom in and out and choose between a regular view or a satellite view.

5. EZ Maps and Snazzy Maps (Web): Easiest Way to Create Embeddable Custom

Google Maps

EZ Maps is the easiest way to make custom Google Maps with markings according to you and then embed them in your website. You don’t need to be a developer or access the Google Maps API to do this. It’s completely free forever.

Once you create an account, you can start customizing the map. First, choose its size in pixels and whether you want it to be responsive to the screen width. Choose between road, terrain, or satellite maps, and set a default zoom level. Then you can start adding markers by dropping a pin or adding a marker directly to an address. You can also add hotspots, choosing their opacity and radius.

EZ Maps allows you to set how users will interact with the map. You can choose whether they can scroll, zoom, get Streetview, etc. Once you’re happy with the final product you can preview, copy the code, and paste it into your web page. It couldn’t be simpler.

Plus, EZ Maps lets you add skins and themes via Snazzy Maps. Snazzy Maps is a free and copyright-free place for designers to add custom overlays on Google Maps, such as making Google Maps look like the map from your favorite game or TV show or giving it different colors for the roads, landmarks, and terrains.

If you are interested in original article by Mihir Patkar, you can find it here

WHAT-IS-WEB-DESIGN

Web Design Inspiration for Any Business

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Making your website stand out is crucial in today’s highly competitive and saturated market. You need to ensure that your site not only looks good but also loads quickly and works smoothly on all devices.

It’s essential to keep an eye on current trends in web design. This way, you can efficiently market your business and make it appealing to your customers at every touchpoint.

There are plenty of inspirational sources on the internet to help fuel your creativity. The following list highlights some of the best sources of Web Design Inspiration on the internet today.

Great UI/UX Design

UI and UX design elements can inspire designers to design more attractive and practical user interfaces, which then create great websites that showcase both design and user interaction.

A website with a great layout may feel out-dated when using poor-quality stock images or simple interactions. Therefore, look beyond what you see on screen and think about how it affects users in real life.

If you’re new to UI/UX or need help improving your site’s layout, Microsoft, Apple, Google, Apple, Dropbox, and Twitter are some stellar websites you can visit for motivation.

Sites with Beautiful Layouts

Have you ever found yourself drooling over a website layout? Is there a particular site that attracts your attention with its clean and visually appealing layout? Browse design galleries to find layouts you like.

You may be inspired by color schemes, fonts, user interface designs, and animations. Responsive design has become a vital asset to the field of web design, since more of the population have been using their mobile phones to view websites rather than just viewing via their computers. If you’re still having trouble coming up with ideas for inspiration, consider checking out Editor X, an online web design tool for creating responsive sites without the need of technical skills.

Colorful Website Designs

Color is, hands down, one of our most powerful tools for web design. It’s also one of the most powerful tools for persuasion and communication.

People react more strongly and favorably to color than any other medium. It can inspire action, evoke emotion, and relay meaning in a way no other visual tool can. When designing your website, use vibrant website designs for inspiration.

Minimalist Website Designs

Whether you have a small or big business, sometimes simplicity is key. You don’t want your customers to spend hours learning to use your website. It should be intuitive and user-friendly, with as few moving parts as possible.

This concept is the central force of minimalist design. This design emphasizes high usability and ease of navigation by keeping your buttons and menus simple. They revolve around the idea that functionality takes precedence over visual appeal.

These sites will undoubtedly inspire you to keep things simple with clean lines, muted colors, subtle textures, and no irrelevant content or advertisements.

Amazing Photography Websites

From crisp, bright photographs to serene, moody landscapes and everything in between, a beautiful website is sure to impress. If you’re having trouble getting your point across with words alone, why not break out some gorgeous images?

A good sketch is better than a long speech. Check out websites with great photography and borrow a leaf when creating your own.

Stunning Parallax Sites

If you’re building a website and want to push things over the top, you can try parallax scrolling, an animation effect that simulates 3D depth. The movement of your website will look incredibly stunning if you use white text against a dark background.

Be sure to consider how much content can be displayed and how quickly it loads when considering which type of site to build. Also, look for adequate information on what it takes to create a parallax site.

E-Commerce Sites

If you’re building an e-commerce site, try to stick with a clean, straightforward interface. This can help your visitors find what they need quickly and easily.

When looking for inspiration, you should notice sites that include a pretty simple homepage that features unique products from sellers worldwide. Another strong draw is the simplicity of a site’s layout. Visitors can find what they’re looking for without being distracted by other options.

One Page Sites

One-page websites are beautiful, less sophisticated sites that are also a big trend. If you have a business that doesn’t require too much information from users or has fewer products or services to offer, you can try them.

An excellent example of such a platform is Coca-Cola’s website. It presents an instantly recognizable brand even by people who don’t drink soda regularly.

The Takeaway

A well-designed website is essential to attracting potential customers. Whether you have a small business or are thinking of a new startup, hundreds of sites showcase stunning web design examples. Use them as inspiration in your next web design project. And you’ll be surprised how you will wow your target audience in a short time.

If you are interested in original article by Stuart Gentle you can find it here

wordpress-arturo

WordPress 6.0 ‘Arturo’ Is Here With Nearly 1,000 Changes

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WordPress 6.0, code named ‘Arturo,’ is rolling out with nearly a thousand improvements and new features.

WordPress 6.0, named ‘Arturo,’ is launched and ready to go. This update introduces nearly 1,000 updates and enhancements that make WordPress more intuitive to use for both developers and end users.

Several notable updates, which you can read more about in the following sections, include:

  • Faster website performance
  • Page creation patterns
  • Block locking
  • Stack & row variations
  • Global style variations
  • Ability to select text across multiple blocks

Some of the changes, like faster website performance, will be felt immediately. Others, like the brand new page creation patterns, are features for theme developers to roll out.

Every update to WordPress is named after a jazz artist. This version is named after the Grammy-winning jazz musician Arturo O’Farrill. He is associated with the Afro Latin Jazz Orchestra.

The official WordPress announcement explains:

“The latest version of the software takes full site editing one step further and looks to consolidate the ‘no code’ experience for site-building, expanding upon the existing customization tools, bringing new blocks, and focusing on the writing and design workflows.

An example of this is the new style switcher for block themes, one of the most anticipated features for the flexibility and creative opportunities it introduces without having to switch themes.

‘With thoughtful updates to the writing experience, building better block functionality, and adding a new intuitive style switcher, I’m really proud of the work that’s been done in this release to make a great site editing experience,’ says WordPress’ Executive Director, Josepha Haden Chomphosy.”

WordPress 6.0 Is An Incremental Update

WordPress 6.0 is the culmination of the work of over 500 people in at least 58 countries, encompassing close to 1,000 improvements.

Ordinarily when a product undergoes a version change, like a new Android phone model, end users expect to see dramatic changes. That’s not really the case with WordPress version changes.

While this is a “dot 0” release, version 6.0 is best understood as part of a series of incremental improvements meant to preserve backwards compatibility while also introducing improvements.

WordPress 6.0 is a version number change but it’s not on the scale of a revamp. The publishing experience between versions 5.9 and 6 are improved.

According to the official WordPress announcement, there is no need to be wary of updating, encouraging all site owners to update now in order to enjoy the many benefits of this release.

“Site owners and administrators should upgrade to take full advantage of the many stability, performance, and usability enhancements today.

WordPress content creators will enjoy a suite of new features geared toward improving the writing and designing experiences.”

A spokesperson from WordPress shared with Search Engine Journal:

“This release picks up right where 5.9 left off – focusing on bringing full site editing further into view and improving the overall experience of the block editor, wherever you might use it.

6.0 has a collection of new features geared toward improving the writing and designing experiences shared by most WordPress users.

Of course, like all recent WordPress releases, this one includes performance enhancements, your typical stability improvements of the core code, and a lot of small improvements that enhance the site-building experience.”

WordPress Performance Improvements

WordPress 6.0 ships with performance improvements that will contribute to making WordPress faster for site visitors.

There are improvements to how queries are executed against the database and also to how caches are managed.

This means fewer numbers and types of database calls resulting in greater efficiency that translates to faster performance.

New Features That End Users Will Love

Page Creation Patterns

One of the most important changes is the Page Creation Patterns feature.

Ordinarily, when creating a web page a publisher might start with a blank layout. Page creation patterns is a way to select from multiple layouts as a starting point.

The WordPress core itself won’t ship with the layouts, this is something that theme developers need to build into their themes.

Block Locking

Block Locking is a feature that prevents an end-user from accidentally deleting or moving an important block. The new feature is available through a block settings drop-down menu.

Andrew Wilder of the WordPress support company, NerdPress (@NerdPress) offered his opinion that while 6.0 ships with “tons” of improvements that end users will like, he believes that the page creation patterns feature is one that they will most appreciate.

Wilder said:

“For many of our clients, the Page Creation Patterns will be really helpful, especially once plugins are available to pre-built patterns that are specific to their content. That could be a huge time-saver!

I’m also glad to see the new Block Locking feature – right now it doesn’t let you lock changes to the block content, but it can stop you from accidentally moving or deleting a block.”

Stack & Row Variations

A useful addition is the ability to create dynamic flex-based containers by stacking blocks into a column or a row layout.

A flex-based container is so-called because it is flexible and automatically adjusts to viewport, shrinking for smaller mobile devices and expanding when necessary.

Multi-Select: Select Text Across Multiple Blocks

In the new blocked-based WordPress editors, creating a web page layout is done using what’s called blocks, building blocks, so to speak.

Blocks are like containers where content can be inserted. Content can be images, text, whatever.

An example of an incremental but exciting change in WordPress 6.0 is the ability to select text across multiple content blocks.

This allows a user to select the content within multiple blocks without selecting multiple blocks themselves. This gives publishers the ability to write and control content in an expected manner, contributing to a more intuitive writing experience.

Wilder of NerdPress tested this new feature ahead of time and is enthusiastic.

He says:

“I’m pretty excited about being able to select text across multiple blocks.

That sounds like a small detail, but it’s something that’s been frustrating for me at times — and these kinds of little details really add up to make a nicer, easier editing experience.”

Style Variations

Another exciting new feature is called Global Style Variations.

Style variations allows theme authors to provide their customers a way to easily change the look and feel of their website without having to edit CSS or HTML, dramatically speeding up the process of getting a website up and running.

This is a feature that is implemented on the WordPress theme developer side which improves the WordPress publishing experience for end users.

The WordPress team shared with Search Engine Journal:

“The introduction of style variations in block themes allows theme authors to provide multiple options for folks to switch up the look and feel of a site all with a few clicks in a single theme.

This means you can quickly change things like font weights and default colors in a cohesive way without editing CSS.”

Noteworthy Changes For Developers

I asked the WordPress team what the most important changes that developers should know about.

They responded:

Accessibility Improvements To WordPress 6.0

There have been many improvements to WordPress accessibility which have been documented here.

Among the highlights are:

Aria-Related Accessibility Fixes To WordPress 6.0

RichText: Reverse disableLineBreaks to determine aria-multiline state.

Remove role attributes on SVGs meant for “decoration.”

This is how WordPress described changes to how media is handled in 6.0 for accessibility:

  • “Preserve attachment properties on cropping custom logo. This means that the alternative text, title, description, and caption of an image will migrate over to the cropped copy of the image after cropping.
  • Stop arrow keys switching media if URL focused.
  • Add a “Copy URL to clipboard” function to the list table view.
  • Set break-word on sample permalink so the full permalink will be visible on mobile devices in posts, media, and comments.
  • Remove target blank attribute from media uploader edit links.
  • Remove target=”_blank” from the link to change permalink structures and change link text to clarify link purpose.”

The official WordPress announcement states:

“Accessibility is an integral part of the WordPress mission of fostering an inclusive community and supporting users of all types around the world.

With this in mind, WordPress 6.0 includes more than 50 updates specifically focused on enhancing the accessibility of the platform. You can read about these updates and learn more about the accessibility initiatives that are ongoing.”

WordPress Full Site Editor Beta Label

Something that may be useful to consider about WordPress 6.0 is that the Full Site Editor (FSE) is still labeled as Beta.

WordPress 6.0 improves the editing experience for the end users by making the process of writing easier as well as making it easier to dream up unique website layouts without having to deal with code. But FSE is still considered as a Beta product.

The good news, according to what the WordPress team shared with Search Engine Journal, is that the full site editor will see continued improvement.

The WordPress team shared:

“While 6.0 moves WordPress in the right direction, there’s more work to be done around creating a cohesive site editing experience, so if you’re waiting for full site editing to feel more intuitive, expect that to come in 6.1 and beyond.”

If you are interested in original article by Roger Montti, you can find it here