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How To Use Twitter To Increase Your Google Search Visibility

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Twitter is an effective tool for numerous brands. This article will show you how to use Twitter effectively to improve your Google rankings.

Twitter has become a powerful marketing platform for businesses. It helps them connect with customers, build relationships, and promote their brand.

Integrating pictures and links to products or services, store locations, contact information, special offers, and much more helps brands communicate vital information quickly.

The key to success on Twitter lies in finding ways to effectively engage with consumers while incorporating search engine optimization (SEO) tactics.

When brands take the time to learn about these tactics, they can more easily get to the top of search engine results pages (SERPs).

In this article, we’ll take you through some basic guidelines to help you achieve maximum exposure for your tweets.

1. Build Your Brand Identity & Awareness

So first, let’s talk about brand identity and awareness by completing a short exercise.

Google your brand’s name. What shows up?

Most of the time, you will see something similar to this on the first page of search results:

What you’re seeing is Google’s Twitter carousel.Screenshot from search, Google, August 2022

What you’re seeing is Google’s Twitter carousel.

This can be highly beneficial for users to get to know a brand by browsing through some of their most recent tweets.

And it also gives you direct control over what appears in search results around your brand’s name. That’s a big deal!

How often do we get a chance to control what users see in search results? Rarely.

Note: If you don’t have a carousel appearing for your brand already, this article provides some helpful tips.

In addition to getting a positive message in front of potential consumers, it’s another way to build awareness, strengthen thought leadership, and humanize the brand.

It helps you to connect with your audience in a more authentic and easily digestible form.

This is another reason why it’s important to share content that your audiences will find interesting and valuable and show your personality.

It’s also essential to ensure your tweets align with your brand messaging and overall business mission.

2. Leverage Twitter Carousels

Look for ways to leverage a Twitter carousel by using relatable and relevant content.

Your brand can implement one of the numerous trending tactics. But here are a few of the most important ones to consider:

Discuss Trendy Topics

This is your chance to grab the attention of new audiences and help retain your current ones. So, ensure your tweets reflect how timely, exciting and trendy you are!

What are people in your industry talking about? Do you have a new product or event coming up? Try creating engaging copy and imagery reflecting that through a Twitter carousel.

Deliver Content Your Audiences Care About

In addition to being trendy, ensure you’re sharing extremely relevant content with your audiences. Keep in mind their everyday challenges and main responsibilities.

Then ask yourself, “What would my audience want to learn more about? Why do they enjoy our products or services?” And highlight those aspects in a carousel.

Mention Other Accounts & Encourage Other Accounts To Mention You

Interacting with other relevant accounts and tagging them in tweets will help increase search presence.

Think about the key publications, thought leaders, and influencers in your space, and make sure you’re regularly engaging with them on Twitter.

Try finding things you have in common or aspects you can collab on.

These interactions can help get your content in front of new audiences. It also brings more authenticity to your brand when people see someone they recognize using a product or engaging with a brand they follow.

Use Relevant, Popular Hashtags

Incorporate relevant hashtags in your tweets. This will give you a chance to rank on SERPs.

Exemplify Your Brand Message

You want to make sure your audience isn’t confused by your tweets. They should clearly understand what your brand is all about and why they should care.

Targeted keywords and a clear call to action will help grab their attention and keep them engaged.

Encourage Team Members To Share Content

The Twitter carousel appears for individuals as well.

With this in mind, encouraging your internal team members to promote content can impact your brand’s search visibility.

3. Remain Active & Build Your Following

Remaining active on Twitter and across all your social media accounts is essential to keep your audiences engaged.

The key is ensuring that tweets are relevant and valuable and that you’re not just tweeting to get content out there.

We know the importance of social media legitimacy and its potential impact on Google rankings.

For example, a social media account with 10,000 followers and two posts differs from another 10,000-follower account with consistent interactions and posts.

Even more interestingly, Google filed a patent to determine whether social media accounts were real or fake. This can help get rid of the clutter of fake accounts and followers.

Nevertheless, the focus should be on building a following and establishing a more vast audience.

By doing this, you can increase the likelihood that users know your brand and will trust and click on your content in search results.

And do you know what directly impacts Google rankings? Click-through rates.

4. Promote Content

Creating a Twitter strategy to distribute and promote content long-term is essential. This requires more than just sharing content on a daily or weekly basis.

Promoting evergreen content, or brand-specific content, over a month or even a year will help increase visibility on social media and in search results.

Also, generating shares on social media will help from a link-building perspective.

The more reach you have on social media, the more opportunities users have to see your content, like it, and be motivated to link to it.

Links also directly impact Google rankings. And again, encourage your internal team members to promote your content, especially anyone who’s an established thought leader in the space.

This will help reach new, relevant users and appear in search results around those individuals’ accounts.

5. Optimize Your Social Media Bio

Twitter also discusses how you can impact search visibility on Google, not just through your posts but through what you put in your Twitter profile.

It’s not only essential to optimize your brand’s Twitter bio for Google but because it’s the first thing anyone will see when they click on your profile.

Considering that your brand’s Twitter profile often appears on the first page of Google, you want your first impression with new users to describe your brand and mission accurately.

This presents the opportunity to provide a concise overview of your brand and a link to your website. And it allows you to incorporate keywords, emojis, and hashtags that will get their attention.

Final Thoughts

As you can see, there are many ways to use Twitter to grow your audience and establish authority for your brand on the platform.

And if you’re looking to improve your search visibility on Google, a Twitter strategy can be an effective method.

Following the steps outlined here, you can increase your followers’ engagement rate, find new audiences, and boost your SEO ranking.

If you are interested in original article by Kristen MVaugn you can find it here

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Putting lipstick on a pig: Fix the website or fail at SEO

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If a website is not performing well, optimizing it is just putting lipstick on a pig. Here’s what to do to ensure your site succeeds in SEO.

You’ve landed a new client and you’re digging into the website. One look tells you this is not going to be easy.

Sure, you could do some SEO activities to make the client happy. But there’s bigger fish to fry. 

The information is out of date, it’s not well written and the formatting is hard to read. The website looks old and the CMS is clunky.

The client has big expectations of your SEO program. What do you do?

There’s an old saying about putting lipstick on a pig. Sure, you can “do some SEO.” But you and I both know that we need to address the fundamental problems if we want to succeed in SEO and rank on Page 1 out of millions of results.

At this point, you need to get real with the client. This can be a hard conversation; what if they don’t have the budget for what you are proposing?

You have to prepare to walk away from the project or else get creative with the budget. Because neither one of you will win if you don’t get it right.

That said, there are two major categories you need to fix in any website before you kick an SEO program into high gear:

  1. The content on the website
  2. The technical back-end of the website

I’ll touch on what to look for in each category next.

Updating the content

A common lipstick-on-a-pig mistake is when a client asks for more and more new content and fails to address the content they already have on the website. I encourage clients to divert equal resources to updating their old content in addition to creating new. 

How often to update the content on a website depends on the topic. In general, there are three things to consider:

  1. If the topic is evergreen. Some topics are evergreen, meaning the information can stay relevant for a long time. Of course, that doesn’t mean you can’t tweak and optimize evergreen pages for best results. It simply means that there will likely be less work.
  2. If the query deserves freshness. You will need the most up-to-date content for a website if it is targeting queries or keywords that require the freshest content in the search results. A social or political event is one example. Google discusses that here.
  3. If the topic is deemed “your money or your life” (YMYL). Google discusses YMYL topics in its Search Quality Rater guidelines (think financial or medical advice) and holds webpages that contain them to a higher standard.

In addition to updating the content itself, websites need a strategy for how they will organize the content to get the most SEO value from it — and to create a better user experience.

This includes things like the navigation and how you link pages internally. SEO siloing and internal linking best practices are foundational SEO strategies that will streamline your SEO program’s efforts if done well early on.

Updating the website

At first glance, does the website look trustworthy? Or does it have an outdated look and feel? What about the performance of the website — does it provide a good user experience?

These are the fundamentals we must get right before driving more traffic to a website. 

Some things to work on right away include:

  • Spider-friendly code: The website needs clean, streamlined code the search engine spiders can crawl with ease.
  • The content management system: That custom CMS the client built may have been great at first, but it has SEO problems, and you can’t easily update things inside it. There’s a reason why WordPress is the most popular content management system because it is always up to date.
  • Site speed: How fast a webpage loads impacts the user experience, which is why it’s a part of Google’s ranking algorithm.
  • Mobile usability: Most websites have a large number of people visiting from a mobile device. Websites need to be responsive to desktop and mobile users.
  • Robots.txt: Robots.txt can block unnecessary crawling to reduce the strain on a server and help bots more efficiently find good content.
  • XML sitemaps: It’s a best practice to tell search engines about the pages, images and videos on a website with an XML sitemap.
  • 301 redirects: 301s prevent error pages by redirecting old pages to newer, more relevant content as needed. This can improve user experience.
  • Fully qualified URLs: When you link internally and include the full URL starting with the “https:” instead of a relative URL it can fix certain crawl issues.
  • Canonical tags: The canonical link element tells search engines which version of a URL you want in the search results and can resolve duplicate content issues.
  • Server maintenance: Server diagnostic reports help you address common errors right away to improve the user experience.
  • Plugins: For security reasons, update all plugins.
  • The design: Make sure the web design/user interface is in keeping with modern functionality and trends. Usually, an update every three to five years works.

Of course, there are more ways to address the technical aspects of a website, but this is the minimum to give an old website some new life. For more, an SEO checklist can help.

Just say “no” to pigs

I believe as SEO professionals, we have a duty to advise potential clients in a way that sets them up for success.

If we know that what the client is asking for is merely putting lipstick on a pig, then we need to be upfront about it. Cosmetic changes can add curb appeal, and may be needed — but don’t let the work stop there if the site is still just a pig.

SEOs must go beyond the lipstick and help create a good user experience to succeed. Updated content, Core Web Vitals, and especially page speed are examples of how SEO changes the pig into something better.

And, we should be prepared to either walk away from a potential client who does not want to follow our advice, or get creative and know how to make the most impact with their budget.

That may mean you address the fundamental problems of the website bit by bit on a slower timeline before kicking it into high gear. It’s not the job of SEO to make a pig fly … it’s the job of SEO to transform a website so that it becomes an eagle.

If you are interested in original article by Bruce Clay Inc you can find it here

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Keyword rank tracking software – 6 tools compared

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We have looked at some of the most popular rank tracking tools to see how they differ and what features each one offers for position tracking.

Reliable rank tracker software is crucial to developing a successful SEO strategy. Aside from tracking keyword rankings, SEO tools provide you with keyword research features and useful SEO metrics, which lets you pick the most effective keywords for your website.

With so many rank tracking tools in the market, how do you know which one is the best fit for you? This list includes some popular rank tracking tools, showing what scope of tasks they offer based on different pricing models.

1. Rank Tracker by SEO PowerSuite

Rank Tracker from SEO PowerSuite enables you to track keyword positions, analyze SERPs, research keywords, explore competitors, and make estimates for SEO and PPC campaigns.

The accuracy and volume of keyword data make it a decent competitor of industry-leading rank-checking tools, such as Semrush or Ahrefs. Meanwhile, Rank Tracker is affordable for small businesses. It is also cost-efficient when it comes to large SEO agencies.

Main features:

  • An unlimited number of keywords and projects.
  • Local rank tracking: the software supports over 500 search engines in all possible locations, including Yahoo, Bing, Baidu, Naver and others. 
  • Separate mobile rank tracking.
  • Automated ranking checks for regular monitoring of your keyword positions.
  • Custom alerts and keyword position reports straight to your or your clients’ email boxes.
  • SERP feature analysis: the tool tracks if any of your pages are represented in featured snippets, FAQs, People Also Ask, featured images and videos, etc.
  • 24 keyword research techniques: in addition to its own keyword database, Rank Tracker includes Google and YouTube suggestions, related searches, Amazon autocomplete tool, keyword gap, TF-IDF analysis, etc.
  • Integration with Google Analytics, Google Search Console and Keyword Planner.

Pricing plans: Free version or Professional $149/year, Enterprise $349/year, billed annually.

Rank Tracker’s free version is pretty generous. It allows checking an unlimited number of keywords and websites. You can compare your rankings with one competitor. Besides, you can research as many keywords as you want.

With the Professional edition, Rank Tracker allows you to record the SERP history and track rankings for up to five competitors. Besides, it allows scheduling keyword position checks.

The Enterprise version of Rank Tracker is great for reporting to SEO clients as it comes with the white-label feature to add your company name and logo to your reports.

2. Mangools

Mangools is web-based software providing various tools for tracking search results. With this tool, you can quickly monitor top gainers and losers in SERPs.

Main features

  • Mangools software calculates the proprietary Performance Index score to show your ranking success.
  • The Keyword Position Flow board shows the number of keywords that moved up or down across the SERP. There is a compact dashboard of distribution for your Keyword Positions.
  • SERPWatcher shows your keywords’ ranking performance, defined by the target country and user device type. 
  • SERPСhecker checks rankings on the search results page and their quality (page authority and backlinks). The rank checker also provides a snapshot of the SERP.
  • Keyword research tools in Mangools include Related queries, Autocomplete, and Related questions.
  • Easy sharing of SEO reports on your search engine rankings. 

Pricing plans: Basic $358.80, Premium $478.80, Agency $958.80 if billed annually, monthly billing is available.

Mangool’s pricing plans differ by the limits on the number of keyword lookups per 24 hours. The Basic plan allows up to 100 lookups, 500 lookups are allowed in the Premium plan, and 1,200 lookups in the Agency plan. The number of tracked keywords also ranges from 200 to 700 and 1500 respectively.

This SEO tool offers a fairly limited free trial.

3. SE Ranking

SE Ranking is a cloud-based platform for SEO and online marketing professionals.

Its rank checker has neat keyword dashboards to help you easily understand what’s going on in search results.

Main features

  • Web-based keyword tracking and site audit platform.
  • Allows tracking your site’s ranking positions on Google, Bing, Yahoo, Yandex and YouTube.
  • The tool also lets you track local and mobile keyword rankings.
  • This rank monitoring tool offers 14 days free trial.

Pricing plans: Essential, Business, and Pro, monthly and yearly billing available.

The pricing plan of the SE Ranking online rank tracker is based on the frequency of your ranking checks: depending on whether you run the checks daily, every three days, or weekly. Besides, there is a limit of 5 search engines or locations per keyword.

The cheapest is the Essential edition, with weekly checks of 250 tracked keywords. It will cost $225 if billed annually. The most advanced Business plan with daily checks for at least 2500 keywords will cost around $1800 if billed yearly.

4. Ahrefs

Ahrefs is a popular SEO and marketing platform that lets you audit websites, research keywords, analyze backlinks, etc. The rank tracker tool in Ahrefs provides a pretty compact dashboard where you can grasp all your trends in keyword rankings at a glance.

Main features:

  • All-in-one web-based SEO software.
  • Ahrefs’ Rank Tracker lets you overview top traffic keywords and the SERP in detail, with each result accompanied by important metrics. 
  • SERP features appear next to each result, and you can unwrap and see all three ranking results in the local pack.
  • The filtering tags let you quickly filter the data you need.
  • The widely-known metric of Ahrefs is Domain Rating (DR), the score showing the authority of a domain based on its backlink profile.
  • In every plan, you will get weekly updates on your ranking progress.

Pricing plans: Lite $990/year, Standard $1,990/year, Advanced $3,990/year, Enterprise $9,990/year if billed annually; monthly billing is available.

Rank tracking history is available in all plans but Lite. Like most cloud-based rank tracking software tools, Ahrefs charges per keyword in the project. The Lite plan allows tracking up to 750 keywords per project; Standard — 2,000 keywords, Advanced — 5,000; and 10,000 keyword checks are available in Enterprise.

There is also a pay-as-you-go option to get additional keyword entries at $50 per 500 keywords. For additional costs, you can get daily checks of your keyword positions.

Ahrefs’ Rank Tracker tool allows an unlimited number of verified projects. But there are limits on tracking the unverified domains, starting with five in the cheapest plan.

5. Semrush

Semrush is an all-in-one web-based solution for a complete SEO and marketing workflow. Due to its costly pricing, it is more suitable for large SEO agencies.

Main features:

  • Organic Traffic Insights with all sorts of data: the number of ranking keywords, traffic fluctuation over the last 12 months, and traffic cost.
  • Branded vs. non-branded traffic trends, top organic keywords. 
  • The graph of organic keywords trends shows how many keywords entered the top 3-10 and up to 100 historically.
  • The free plan is available with a limit of 10 requests per day.
  • 7-day free trial.

Pricing plans: Pro $1,199/year, Guru $ 2,299/year, Business $4,499/year, if billed annually.

Similar to other powerful rank tracking tools, Semrush tracks search engine rankings in multiple countries and languages. However, these features, as well as keeping historical data, are available only with Guru and Business plans.

The Pro plan limit is 500 keywords to track simultaneously per all projects, 1500 for Guru, and 5000 for Business (with the keyword ranking progress updated daily). The number of projects is 5, 15 and 40 respectively. There are also some limits on the number of keyword metrics’ updates per month.

6. Wincher plugin

WordPress enthusiasts know the power of the Yoast SEO plugin. Now they can have even more with the Wincher integration for tracking keyword rankings.

Main features:

  • The plugin is used in combination with Yoast SEO.
  • Up to 5 key phrases tracking per post.
  • The trend of keyword ranking position over time.

Pricing plans: Starter $288/year, Business $588/year, Enterprise $2388/year, if billed annually; monthly billing is also available (the price in U.S. dollars is approximate since the payment is made in euros).

The free version of the Wincher rank tracking plugin is limited to one keyword per five posts, just to give you a slight taste of rank checking. The paid version allows reviewing organic ranking positions of up to 10,000 keywords, with five keyword phrases per post if used in combination with the paid Yoast SEO.

Rank checking in a meaningful way

Hopefully, this comparison list of rank tracking tools will help you figure out what software you need for your tasks. If you are new to rank tracking, read our detailed guide on how to track SEO results and what important metrics to consider.

If you are interested in original article you can find it here

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