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9 Things To Optimize On An Ecommerce Site To Drive Sales

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Need to boost sales on your online shop? Here are 9 areas to cover so you can make the customer journey smoother from start to finish.

When your ecommerce sales need a boost, it can be difficult to know where you should focus, what to change, and how an optimized site should function.

Below is a list of nine things to start with that are sure to drive incremental sales:

1. Smart Use Of The Intrusive (And Often Annoying) “Pop Up”

Many ecommerce (and non-ecommerce, for that matter) sites will serve you a pop-up the moment you arrive.

Some are necessary – like privacy compliance – while others are strictly promotional.

Pop-ups can work quite well, as long as you follow some basic common sense guidelines:

  • Just because you may have a native mobile app for shopping, doesn’t mean you need to prompt your visitor to download it as soon as they get to the site.
  • Don’t ask someone to take a survey the minute they get to the website. Wait until they either complete a purchase or leave without doing so.
  • If you want to collect an opt-in email, make it worthwhile to the visitor. Provide them with an incentive that will bring near-instant gratification on an immediate purchase.
  • Make sure you do not use the types of pop-ups that can cause you trouble. Here’s a recent Search Engine Journal post that goes into greater detail on pop-ups.

2. Site Search Vigilance

Your visitors are telling you exactly what they want when performing a site search query.

Make sure you’re paying attention and acting accordingly.

Here are a few basics to ensure the site search experience is helpful to your customers.

  • Review the queries on a regular basis so you know what the most popular searches are.
  • Test the search suggestions and subsequent results page for yourself on top queries (especially when a new product is added to the shop).
  • Use the search query data to guide your merchandising, promotion, and product decisions. Remember, your visitors are telling you exactly what they want, so respond accordingly and profit.
  • For a more in-depth study of onsite searchhere is a recap of a recent Search Engine Journal webinar (along with an option to watch a replay).

3. Cross-Sell Relevancy

This is a big one that’s often overlooked.

There’s no easier way to increase your AOV (average order value) than to make a relevant suggestion that triggers an impulse addition to a planned purchase.

You’ll see these displayed in some of the following ways throughout the purchase process:

  • People also viewed.
  • Customers also bought.
  • You may also like.
  • Related items.
  • Items that go well with this.
  • Recommended for you.

If your site is built to cross-sell items, make sure you’re consistently looking at the experience to ensure it’s optimal for your customer and looking at the data to monitor the attachment rate.

4.  Site Speed

This one should be obvious: fast sites = good. Slow sites = bad.

If you’re using a hosted platform (for example Shopify and BigCommerce) for your ecommerce shop, make sure any apps you use aren’t slowing the site down and always ensure your image sizes aren’t crippling load times.

If you’re using a non-hosted platform (for example Magento and Woo-Commerce), then your hosting plan will factor heavily into the overall site speed.

Make sure you have the right plan, data, and resources necessary to ensure the site speed is optimal.

5. Product Listing Page

The experience you provide to your customers viewing the product listing page may very well be the difference between them adding an item to a shopping cart and exiting the site altogether.

Some very critical items to consider include:

Default Sort And Available Options

Is the listing page sorted by newest first?

Best sellers? Lowest price?

Most relevant? Featured Items? Trending?

Ask yourself what makes the most sense to the user as a default setting and what other ways visitors will want to sort your product selection.

Sorting Filters

This is all about ensuring you have the proper product attributes to allow customers to filter from.

Examples of this include size, color, style, price, rating, release date, compatibility, etc.

The attributes you need will vary based on what you’re selling, but make sure to pay attention to how customers look at the product.

Keyword research and site search data can provide helpful insights here.

Availability & Delivery Timeframes

This matters – especially now.

In the age of supply chain issues and product scarcity, availability often plays a greater role than price.

If you have it in stock for immediate shipment, you just increased your chances of getting the sale.

Make sure your ecommerce shop is set up to show stock availability and delivery estimates to customers prior to purchase.

Pricing & Promotions

This one is simple: Make your discounts clear for your customers.

If 20% off means the price goes from $53.99 to $43.19, do the math for the customer instead of just stating “20% off.”

6. Product Detail Page

What information is useful to your customer in determining whether a product is the right option or not?

Start a list and begin executing.

Here are a few suggestions to make sure your product detail page is optimized

  • Use Case scenarios.
  • Images from every angle of the product.
  • Ability to zoom into an image.
  • Video overview.
  • A/R experience.
  • Inventory, stock status, or delivery timeframe.
  • Q & A.
  • Moderated reviews.
  • Detailed specifications.

The biggest takeaway here is to understand what will matter to your customers and make sure to include it.

Take something simple like a shirt, for example.

Customers may care about things like:

  • Cleaning instructions (dry clean, machine, hand wash, separately, cold hang dry, etc.).
  • Materials.
  • Country of origin.
  • Sustainability/environmental friendliness.
  • Ethical manufacturing.
  • Wrinkle care.
  • Flammability.
  • Sizing chart.
  • Dyes.
  • Etc.

Important: The list above for shirts is neither complete nor applicable to all. If you’re selling a cheap t-shirt with a goofy slogan on it, that audience will care about something very different than a high-end top.

7. The Shopping Cart

Think of the shopping cart as a critical point in the purchase journey where your customer will either affirm the decision and press forward, or start to second guess themselves.

Here are a few tactics to employ to help ease the customer’s anxiety:

  • Make sure you have an easy path back to the product detail page so the customer can research any details necessary.
  • Crystal clear and customer-friendly return policy.
  • Clarity on pricing/savings. Again, don’t give the customer a math problem to solve.
  • Clear & flexible fulfillment options (For example: Ship to home, ship to store, pickup in-store).
  • Relevant cross-sells (see #3).
  • Set Up an abandoned cart program where a logged-in customer gets an email if a product is left in a cart for X period of time.

8. Checkout Process

Here are some things you want to make sure you have in place to ensure the customer completes the checkout process after making it this far:

  • Ability to easily do a “guest checkout.”
  • Clear checkout instructions so the customer doesn’t get lost or overwhelmed.
  • Include a free/low-cost shipping option (even if it’s a “slow boat” option, you want to give the customer a free option).
  • Make sure a customer can take advantage of their browser’s auto-fill capabilities to reduce friction.
  • Buy Now Pay Later (BNPL) options. You might think your product price point isn’t high enough to bother with BNPL options, but you would be surprised how popular of an option this is for sub-$100 orders.

9. Mobile Web Experience Must-Haves

10 years ago, a mobile ecommerce audit had its own separate checklist.

Today, there’s no separate checklist.

Everything noted in points one to eight applies equally to the mobile experience.

The action item is clear: Test everything on mobile to ensure a pleasant experience for your customer.

Conclusion

While focusing on these items cannot guarantee success, your ecommerce revenue will be far more likely to grow by optimizing the areas covered in this post.

If you’re just starting out, use this article as a checklist to put you on the path to growth and in a year you’ll look back and thank yourself.

If you are interested in original article by Adam Proehl you can find it here

How-to-optimize-your-ecommerce-site-for-better-indexing

How to optimize your ecommerce site for better indexing

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Is your ecommerce site underperforming? Learn how optimizing your product pages can help you exceed the quality threshold for indexing.

Over the next couple of years, how search engines index content will likely change.

I’ve covered this viewpoint in Why 100% indexing isn’t possible, and why that’s OK. Still, this ultimately means that we need to work smarter in competitive markets to create better value propositions and uniqueness to move above the ranking quality threshold.

For different websites, indexing key pages can mean different things. But for ecommerce stores, it boils down to two types of pages:

  • The category page or product listing page (PLP).
  • The individual product page or product details page (PDP).

Historically, many ecommerce websites have implemented similar strategies – to bulk out the category page with some form of “SEO content” (that mostly fell to the bottom of the page) and an optimized H1.

Individual product pages, on the other hand, often receive less attention. A few key products might have product descriptions written. But most of the time, the page content is left to the product information management (PIM) solution to populate.

Why indexing signals matter in ecommerce

First, I want to clarify that when I’m talking about “indexing signals,” I’m not talking about the page-level indexing signals we can control, such as canonicals and noindex tags. 

For the most part, I’d like to think these are correct, as related issues should be found in the first five minutes of looking through any crawl data.

I’m referring to the signals we can generate when Google (and other search engines) are processing your website and the content on individual product pages to ascertain whether it would be a “good” document to rank within search results pages and for which queries.

The decision on whether the page (the individual HTML document) is good enough to index comes down to the notion of a quality threshold. Search engines need to have a quality threshold, as indexing the entire web is impossible.

In ecommerce, the quality threshold bar will differ between industries (e.g., the threshold will be lower for fast fashion than for home medical equipment).

A mistake I often see is that the quality threshold is mistaken for E-A-T, when it’s a wider combination of:

  • The source of the content (e.g., brand, entity).
  • The topical relevancy, authority, and breadth of the content.
  • E-A-T (as we know and understand it).
  • Historical data and factors.
  • Competitor content and value propositions for the same search queries.

Google also isn’t linear in how it presents SERPs. For example, the current SERP in the U.S. for the 12,000 monthly search volume query [solar charger] has a SERP containing:

  • Google Shopping results.
  • A Top Stories carousel.
  • Four ecommerce results, including Amazon and BestBuy.
  • Five informational results (a couple of them look affiliate).

This matters because Google is clearly catering to multiple common interpretations and intents for the query.

By providing mixed results, it also needs to have different thresholds per result source type – as it’s impossible to compare the Amazon result to a random product comparison website result.

This is also why keyword difficulty scores in third-party tools are becoming increasingly redundant for me. 

Internal anchor texts are important and, from my experience, are often underoptimized and left as generic calls to action (CTA).

Examples of generic CTAs include “click here” and “find out more.” Google calls this out in a 2008 Search Central article as a “not-very-optimal way of linking.”

Google’s John Mueller has said on record that the anchor text used for internal links gives Google context around what the page being linked to is about.

Descriptive anchor text relevant to the content they’re placed in and relevant to the page you’re linking to can help Google better understand:

  • Where the content piece sits in your domain ecosystem.
  • Whether it should be ranked for a certain query over another page. (As much as we target keywords with specific pages, pages will rank for multiple keywords intended or otherwise.)

Improving your product detail pages for better indexing

A lot of ecommerce websites don’t invest enough in their product pages.

In competitive markets, most of these PDPs don’t offer unique value propositions and fall below the quality threshold for indexing.

There are several ways to enhance your product pages and leverage the business and brand’s unique selling proposition (USP).

Dynamic metadata and product information

Let’s say your brand’s USP focuses on offering quality products at lower prices, and search terms gravitate around “budget” and “cheap.” 

To enforce the lower price in the page content and boost click-through from the SERPs, you can include dynamic elements in the PDP title tag, H2, and body copy to pull through the current price.

Content enrichments

Many product pages tend to follow templated product descriptions, which is understandable as there’s only so much you can write about specific products. 

However, you can enrich product pages through expert reviews or advice sections and tie them in with your website’s E-A-T strategy and other content areas.

Championing among variables

Some product lines have the same product but with multiple iterations and releases. Some of these come over several years (e.g., the iPhone) and others over the course of months (e.g., Pokemon cards). 

The core product name doesn’t often change, only the version number or name, but you might still want all versions available to users. 

One tactic I’ve used here is to create a “champion” version among the near duplicates – typically the most recent or most valuable product. I then add internal links between the versions so search engines can better understand the relationship between each one.

Rather than having the product versions randomly compete for indexing, you’re signaling a champion for more consistency.

Wrapping up
The methods listed above shouldn’t be read as a “do everything checklist.”

Instead, you should leverage the tactics according to what works for your brand, your website (stack), and how much needs to be done to tip the needle in your favor.

Ultimately, optimizing your product detail pages for indexing sets your ecommerce site for success in the SERPs.

If you are interested in original article by Dan Taylor you can find it here

7 Crucial Ecommerce Metrics You Should Be Tracking Right Now

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Don’t get lost in the depths of information available. The key is to know these seven ecommerce metrics to stay on top of your online business.

There’s an ocean of data available to ecommerce store owners.

The number of sales by day, week, month. The average value of all items purchased. Cart abandonment. Buy-to-detail rates. Funnel dropouts – on and on the list goes.

But, you don’t want to get lost in the depths of information available to you.

These seven ecommerce metrics will make tracking your shop’s success smooth sailing.

1. Sales Conversion Rate

Your ecommerce sales conversion rate is, simply put, the percentage of people who visit your online store or page who make a purchase.

To calculate your conversion rate, use the following formula:

Sales Conversion Rate

So, if 1,000 people visited your store this week and only 10 people made a purchase, your conversion rate for the week would be 1%.

Obviously, you’d want as high a conversion rate as possible.

But the truth is that the average ecommerce conversion rate in the U.S. is much lower than you think – between 2% and 3%.

According to WordStream, however, you might fare better with Google Shopping Ads.

Now, for the big question: How can I improve my conversion rate?

This is a huge topic in itself, but a few things you can try include:

  • Speeding up your product pages.
  • Upload high-quality images of your products.
  • Optimize product listings using keywords.

. Website Traffic

Once you’ve tracked and optimized your conversion rate, you can then look at bringing more people to your ecommerce store.

This is where measuring website traffic comes in.

Let’s go back to your conversion rate of 1%, or 10 purchases for every 1,000 visits. After optimization, let’s suppose this rate increased to 5% – 50 sales for every 1,000 visitors.

We can then infer that if you were to get 10,000 people to visit your site, you would also multiple your sales tenfold.

This isn’t a guarantee, of course, but it’s nevertheless important to ensure that people know your online store or page exists to maximize your likelihood of generating more sales.

To grow your website traffic, you can:

  • Promote your offerings on social media.
  • Optimize your site/store for search engines.
  • Grow the number of people subscribing to your newsletter.

3. Email Opt-In Rate

Even in today’s social media age, email marketing continues to be one of the most important tools for ecommerce, particularly when it comes to remarketing and generating repeat business.

Based on over 3.2 billion sessions, Sumo puts the average email opt-in rate at 1.95%.

Similar to website traffic, the idea is to get as many people on your email list, even if they don’t necessarily purchase your products right away.

But, unlike ordinary website/page visitors, people who sign up for your newsletter care enough about your brand to get updates on your products and services. This means they are also more likely to become paying customers in the near future.

One way to get people to subscribe to your emails is to offer something of value in exchange for your audience’s email addresses and contact information.

For example, you can offer an exclusive deal (e.g., a voucher or code) to first-time subscribers on their next purchase.

And according to The Director Marketing Association (DMA), their 2019 marketer email report revealed that for every $1 you spend on email marketing, you can expect an average return of $42.

4. Customer Lifetime Value

Customer Lifetime Value

Customer lifetime value (CLV) measures the total amount of what you earn from an average customer over their lifetime.

For example, if a typical customer makes six transactions, each one worth $30, throughout their life, your CLV would be $180.

Note that you still have to deduct your acquisition costs from this number, which brings us to the next point.

Your CLV is important because it serves as a benchmark for how much you can spend to acquire customers and the lengths you should go to keep them.

To increase your online store’s CLV, you can work on improving your average order value (more on this later) and engendering loyalty among your existing customers so they become repeat buyers.

5. Average Order Value

Obviously, you want your customers to spend as much as possible on your online store.

As the name suggests, your average order value refers to the average value of each purchase made in your store.

To calculate yours, simply divide the sum value of all sales by the number of carts.

Average Order Value

Tracking your average order value allows you to set benchmarks and figure out how to get people to spend more on every purchase they make.

Here are a few ways to drive this metric up:

  • Upsell complementary items that improve the usability of their primary purchase.
  • Offer products as a package so customers get a small discount on each item as opposed to buying them separately.
  • Offer free shipping on purchases above a certain threshold to entice customers to maximize their spending.

6. Customer Acquisition Cost

While growing your customer base is obviously important, it’s also just half of the equation.

If you’re spending an average of $30 to acquire every customer but your average order value is only $25, that means your business is still operating at a loss.

This is where measuring your Customer Acquisition Cost (CAC) comes in.

Your CAC tracks the average cost of gaining one customer, including everything from marketing and sales costs to the cost of paying your staff and hosting your site.

This will give you an overall figure, but you can also calculate your CAC by source (e.g., different traffic channels like search engines, social media, or email lists).

To bring down your CAC, you can:

  • Improve your conversion rate.
  • Optimize your advertising to spend less for every acquired customer.
  • Invest in free/organic marketing like SEO and social media marketing.
  • Invest in referral marketing to encourage existing customers to bring in new customers.

7. Shopping Cart Abandonment Rate

This metric refers to the percentage of shoppers who add products to their cart but ultimately leave your store without completing the purchase.

These are window shoppers who are considering a purchase but haven’t quite made up their minds just yet.

Shopping cart abandonment is more common than you think.

According to Baymard Institute, 69.82% of shoppers abandon their carts.

Even if your abandonment rate is roughly equal to this benchmark, it’s a good idea to do everything you can to improve it.

  • Simplify the shopping experience, particularly the checkout process, so customers can shop smoothly.
  • Use remarketing to bring undecided shoppers back to your store. This can include targeted ads and follow-up emails.

Final Thoughts

Don’t let information overload overwhelm you.

Follow these seven ecommerce metrics to keep your head above water and stay on top of your entire business.

If you are interested in original article by Jon Clark you can find it here

25 Best Ecommerce Website Design Examples to Get Inspired

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Anyone with basic technical skills can design an ecommerce website, since we have several ecommerce platforms that don’t require CSS or HTML to set up a functioning site. While this is easy, how you set up your website will directly affect your sales.

The content and visuals of your ecommerce website should be informing and inspiring. All the checkout practices and shopping carts need to be intuitive, and the website should be responsive.

You have to observe many rules for your website to be deemed effective. If you’re currently designing your ecommerce website, you’ve likely already read all the rules. What would be helpful is a list of the best ecommerce website designs for inspiration.

In this blog post, we’ll share some of our favorite ecommerce websites and tell you why they’re our favorites. And if you’re just starting your ecommerce business, be sure to listen to our podcast about growing your sales:

Best Ecommerce Website Design Examples

Here are several outstanding ecommerce website examples you can use for inspiration.

1. STANDOUT

ecommerce website examples: standout

STANDOUT is a men’s fashion store, and its website design is very easy to navigate, even for non-techie individuals. Its homepage directs the buyers to the exact page they need.

It listed all its products in eight categories and all the brands it works with. This means if you need CK’s pants, you don’t have to browse through all pants.

Lastly, the homepage includes testimonials and all the available means of payment.

Best for: A design like this works best for businesses selling clothing for various brands.

2. Spotify

ecommerce website examples: spotify

Spotify has one of the simplest website interfaces. Its homepage only has three short sentences. While it’s simple, it effectively allows users to easily view the call to action (CTA) — GET SPOTIFY FREE — without any distractions. The premium page is also simple and straight to the point.

Best for: You should take pointers from Spotify if you’re a brand looking to get people to sign up or subscribe to online services. However, if your business is new, we recommend adding more information on exactly what you offer.

3. Bohemian Traders

ecommerce website examples: bohemian traders

Bohemian Traders has invested heavily in photography to bring out the best of its laid-back, unconventional, and highly expressive look. It also categorized its pages into seven major categories, each with several subcategories. The CTA button is also visible to ensure buyers don’t feel stranded when trying to shop.

Best for: A design like this works well for businesses that rely highly on visual appeal to attract buyers and sell products.

4. Simply Chocolate

ecommerce website examples: simply chocolate

When you visit the Simply Chocolate shop, you know exactly what it’s about. It’s got colorful chocolates to tempt you into buying its products.

However, the feature that makes the website stand out is its unconventional and bold navigation menu. It has a sideways layout, but rather than putting off potential buyers, it generates visual interest and entices visitors to click on the links.

Best for: Anyone who wants something out of the ordinary, especially when it comes to your navigation menu.

5. Carrollwood Florist

ecommerce website examples: carrollwood florist

Carrollwood Florist sells and delivers flowers. Its website is simple and very colorful. It only has a picture of a woman holding a bouquet, and we don’t see her whole face. We only see her smile, which represents the experience it’s selling.

There is also a category session with flowers for all occasions to make the shopping experience easier.

Best for: Businesses looking to promote their products or services by selling the experience.

6. Dick Moby

ecommerce website examples: dick moby

When you visit Dick Moby’s website, the first thing you’ll notice is its mission statement. The colors and designs is delightfully simple to ensure the customers’ focus remains on its eco-friendly message. There’s also a short video from its YouTube channel to further push the message.

Best for: Businesses that want to ensure their web visitors focus more on their core values and beliefs instead of photos. It’s a brilliant marketing strategy because people love companies that share their beliefs.

7. Home Science Tools

ecommerce website examples: home science tools

This website sells all the tools kids need in their science classes, including biology, physics, and human anatomy.

With all of the products on its website, you’d expect it to be crowded. However, Home Science Tools made the website easy to navigate by adding several categories. For example, if you click on the biology section, you’ll get further options to choose the child’s age and the exact classification of biology tools you need.

Best for: Ecommerce shops selling multiple products and looking for ways to make their site easy to navigate.

8. Bliss

ecommerce website examples: bliss

Bliss is a skin, body, and hair care vendor. The best feature of this website is the colors they used; all colors choices are very bold yet tranquil.

It also uses a carousel slider to showcase its top products and to explain what they do. Each slide has a different color, which makes the slides easy and fun to watch.

The website also uses an amazing font that goes well with the colors and images.

Best for: Ecommerce stores that sell beauty products. It’s as neat as you’d like to feel after a skincare routine.

9. Melula

ecommerce website examples: melula

Melula sells gender-neutral shoes for kids worldwide, and its website is as colorful as a child’s imagination. The website is simple and very visual, which is what a child’s life is like. It only has two sentences of copy on the homepage, which leads you to a different page to read its story.

The website also has a free shipping offer for all shoes bought on its website, which they’ve strategically written at the top.

Best for: Since this website design is very bold, it’s best for sellers who want their buyers to focus more on their products.

10. Supernatural

ecommerce website examples: supernatural

Supernatural is an ecommerce shop that sells plant-based spices, snacks, and cakes. You’d expect the website to be green or earthy, but that’s not the case. The website’s signature color is yellow, and the presentation of its products makes them highly appetizing.

The photography is top-notch, and the copy is informative, easy, and fun to read.

Best for: An ecommerce shop that wants to prove a point or change an opinion on something to get buyers on their side. One look at the Supernatural website, and all you think is, “Healthy eating is colorful.”

11. Minna

ecommerce website examples: minna

Minna is a company that sells sparkling tea. Its website shows you all of its canned offerings with colorful, appealing packaging. And when you’re done admiring its different products, if you scroll a little, you get short and informative copy about each product. You’ll see why they made it, where its inspiration came from, and what it does for you.

Best for: Businesses selling health products like supplements and looking for an exciting way to educate their customers.

12. Soilboy

The Soilboy website sells plants, ceramic planters, and ready-to-use soil for houseplants. The company’s greatest investment is in photography. All the images are spot on and very strategically placed. The website’s homepage has plants and their quote, “As interesting as plant,” speaks to plant lovers.

Best for: Shops selling simple products that want to make them appealing and interesting. If you use this website design, you’ll have to be prepared to invest in professional photos to bring out the whole experience your product brings to the buyer.

13. Prevail Boxing

ecommerce website examples: prevail boxing

As the name suggests, Prevail Boxing is a business that offers boxing classes. When you visit its homepage, you don’t need to read any copy to know what it does.

The cover image is self-explanatory.

The site is also easy to navigate, as the pages have all the actions that the web visitors would be interested in undertaking, including scheduling classes.

Best for: Businesses advertising services or events that can be explained in one photo — like boxing, working out at the gym, or wrestling.

14. The Smoke Haus

ecommerce website examples: smoke haus

If you’re looking for a web design that merges the offline experience with the online experience, Smoke Haus is the right inspiration for you. It sells products like beef jerky and crackling pork shards. All products are arranged like they normally are in a brick-and-mortar butchery, giving the buyer a real shopping experience.

The website also engages and walks with the buyers at every step; they have an assistant that guides buyers throughout their shopping.

Best for: Sellers whose target market isn’t technology-based and whose buyers require extra help during their shopping.

15. Jackie Smith

ecommerce website examples: jackie smith

Jackie Smith has an online store specializing in bags, sneakers, and clothing. The products’ distinctive, branded design is up-front and center — even if you don’t look at the logo on the navigation bar, you would know you’re looking at Jackie Smith’s products. The website uses an old-school ecommerce design that lists the most recent products on the home page, which is ideal for speeding along a purchasing decision.

The website also has customer reviews, which are important in building trust with new buyers.

Best for: Those just starting their ecommerce business, especially if they’re selling clearly branded products like Jackie Smith’s. It’s simple and effective.

16. Love Billy

ecommerce website examples: love billy

When you hurt your loved one or have a crush on someone, and you don’t know the right gift to give them, Love Billy is the website you go to. It sells jewelry, stickers, and clothing, but the most interesting thing about its website is not the photography or layout — it’s the copy.

When you visit the homepage, the first thing you see is the oft-used statement: “It’s not you, it’s me.” Thereafter, their copy keeps getting better. The company is currently on a break, but it will soon be back with new products.

Best for: Selling products that involve romance, grief, or anything that requires an emotional connection. It’s also an ideal design if you want to keep your ecommerce site up while pausing sales.

17. RACE FX

ecommerce website examples: race fx

Even the smallest details of an ecommerce website design can significantly affect how your buyers feel about your online shop.

For RACE FX, this detail is the font. You visit the site, and you feel like you’re in a Moto X3M game. This makes it appealing to its target buyers and draws attention to its promoted products.

Best for: Shops selling products like helmets, dirt bikes, or paintball gaming clothing and equipment.

18. Sneaker Shouts

ecommerce website examples: sneaker shouts

Sneaker Shouts is a home for sneaker enthusiasts. The website design is simple; it has its most popular and newest sneakers displayed on its homepage.

In addition, there’s a search bar where buyers can search for the sneaker type they want. When you click on the sneaker you want, the website directs you to the different stores you can purchase from.

Best for: Young affiliate marketers who aren’t ready to invest in content marketing just yet.

19. GearLaunch

ecommerce website examples: gearlaunch

GearLaunch has multiple businesses running on one site. It is an ecommerce shop selling different products, including pet, bathroom, and bedroom items, as well as phone cases and lawn signs. It’s like an online mall.

Besides its products, it also has an academy where individuals are taught how to start ecommerce businesses. GearLaunch has brilliantly included everything it offers on its homepage and easily directs web visitors to the page they want to get to.

Best for: Ecommerce businesses that want to run other businesses on the same website without overwhelming buyers.

20. Glossier

ecommerce website examples: glossier

Glossier is another company with an online beauty shop, but it has a different design from what we’ve discussed. Instead of photos of their products, they have videos of women using their products and how they look after applying them. The women are from different races, which shows that their products are made for all skin types.

In terms of usability, the website is easy to navigate because they have categories for all its products.

Best for: Ecommerce shops that offer transformative products like makeup, as it gives the buyer an idea of what to expect.

21. Shleps

ecommerce website examples: shleps

Shleps is a small ecommerce business that sells handmade footwear. Its footwear is unique as it’s knitted by the elderly. Every pair is well done, and you can see it in its photos. Shlep uses photos of customers wearing the products. That shows it makes its products for real people.

This website is very simple and budget-friendly, since it only has a few pages.

Best for: Upcoming ecommerce businesses that don’t have many products to showcase.

22. Surrounding

ecommerce website examples: surrounding

Surrounding has an interior design ecommerce shop, and you can tell that by one click on its website. Not only does it show its products, but it also shows you how to match them up or place them in your home to better achieve the look.

The website has also invested in photography to show its fabulous designs to its customers. As for usability, Surrounding made it easy to find what you’re looking for by categorizing the products by brand and by use, like furniture, lighting, and accessories.

Best for: Ecommerce shops that sell interior design products and need to encourage buyers by showing them how their products fit in their homes.

23. Chewy

ecommerce website examples: chewy

Chewy sells pet food and accessories. It has a simple and beautiful interface and categorizes all pet supplies by each pet’s name and a cute photo. The website also has a category for popular products and brands. When you select a category, you’ll find subcategories like supplies, food, or toys to help guide you further.

Best for: An ecommerce store that sells multiple products in the same niche and has a big budget for web development and marketing.

24. The Nuff

ecommerce website examples: thenuff

The Nuff is a book that teaches little girls about resilience and what it means to be enough. It’s not a baby’s book, but it has a cute animated cover.

The best feature of The Nuff website is the photos displayed on the homepage of hundreds of other little girls reading the book.

Best for: Businesses selling a single product where what really matters is web copy.

25. Crossrope

ecommerce website examples: crossrope

Crossrope sells workout equipment. There are many interesting features to love on this website. For starters, it has a video on its homepage of a guy skipping and doing cardio, which is what its website is about.

Another great feature is the product bundles it offers instead of selling a single product to its customers.

The price of the products also converts to the country’s currency the buyer is browsing from, which is a huge convenience.

Best for: Businesses selling different products that can be used together, like workout or kitchen equipment.

Still curious about how to design your ecommerce website? Let’s take a look.

 


To illustrate the importance of ecommerce web design, let’s take a look at an example.

The other day I was shopping online for a Nintendo Switch. The popularity of this gaming console has made it extremely difficult to find one — stores like Best Buy and Target were out of stock.

So, I had to reach outside of my comfort zone when browsing. I scoured Google to find an ecommerce option that carried the Switch.

Although I was desperate to get my hands on a Switch, I was very selective about where to shop — particularly about each website’s design and navigation. In fact, as a consumer, website design is one of the biggest factors I take into consideration when choosing where to spend my money.

If a website’s design isn’t committed to user experience — therefore not fun or easy to browse — I immediately deem the company unprofessional. You don’t want to be one of these sites. 

Before you upload your next product page, take a look at these ecommerce website design pointers.

1. Make your website user friendly.

When it comes to ecommerce websites, user friendliness is a must. Customers have to be able to easily navigate through your website to make purchases.

Take the Daily Harvest website, for example. The homepage clearly states the purpose of their product and the CTA to “Get Started” is a quick link to explore purchasing:

how to design an ecommerce website: daily harvest user friendlyImage Source

The homepage also has a dropdown menu so customers can easily navigate towards what they’re looking for. Dropdown menus keep a website organized and reduce the busyness of a homepage.

2. Ensure a secure checkout process.

If shopping is available on your website, make sure your customers know their credit card information is secure. There are a couple of ways you can do this.

First, as shown on beauty company Billie website, you can include this in an “info” button:

how to design an ecommerce website: billie secure checkoutImage Source

Info buttons are useful if you want to display secure checkout information but want to avoid crowding checkout pages. However, if you want to state checkout security more visibly on your website, like in a paragraph at the top of your “Place Order” page, that could be helpful to website visitors who may be wary of purchasing online.

3. Add filtering options for your products.

As a consumer, I love filtering options, which can help me easily find products or services. That’s why they’re a must for your ecommerce website: Customers who know exactly what they want can find it without having to sift through too many options.

Take this filter list from The Little Market, for example:

how to design an ecommerce website: the little market filter

Image Source

The fair trade home decor website has pages and pages of offerings, so this specific filtering system helps consumers find what they’re looking for based on multiple categories.

When you design your filtering system, make sure you make the categories broad enough to fit all of your products, but specific enough to be helpful to customers. For example, a website for a record company that sells merchandise might have filtering options based on artists, genre, or the label’s apparel.

4. Include customer service capabilities on your website.

Customer service capabilities can include an automated chatbot that answers FAQs about your product or service. Alternatively, you can have a fully-fleshed out support section of your website that offers more information about your products, like this one from camera company Fujifilm:

how to design an ecommerce website: fujifilm customer supportImage Source

This section provides free information about how to use the various cameras the website has available, including downloadable manuals and software for photo editing. It’s helpful to provide resources like these to customers if you sell a product or service that might have features that need a little more explaining, like a camera, or automated software.

5. Have the right CMS.

Choosing the correct software to help you manage your ecommerce site is just as important as fine-tuning the customer experience. Software should be able to support all of the functions in this list and be easy to use for you and your team.

For instance, does your CMS allow you to create a responsive webpage, like in this screenshot below?

how to design an ecommerce website: hubspot responsive cmsImage Source

HubSpot’s CMS software is accessible for marketers, web designers, and IT specialists. It supports responsive designs, customer service chatbots, forms, and lets you manage all of those in one place.

If you’re in the market for a CMS, take a look at The 8 Best CMS Systems Today & How to Choose.

6. Spice up your product descriptions.

If you want to continuously delight customers, make your product descriptions fun and engaging. The thrilling website copy shouldn’t stop with your homepage — make sure you carry the personality of your brand throughout the content of the entire site. Take this tumbler product description, for example:

how to design an ecommerce website: chic and tonic product descriptionImage Source

“No glass, no problem,” describes the appeal of the product right out of the gate in an appealing way. The description then goes to explain highlights about the product, and ends with a hook to really sell the anchor to customers: “Forego clunky coolers and bring perfectly chilled wine wherever life leads you.”

Feel free to use a similar method when describing your company’s offerings. First, start with an engaging introduction. Then, spotlight some essential features of your product that sets it apart from customers. Finally, give a visual about how the product will enhance the quality of the customer’s life.

7. Integrate social media on your product pages.

Social media icons on your ecommerce website? Absolutely. Social media buttons improve the visibility of your brand.

For instance, if I wanted to share the print below on my Twitter account, the buttons make it easy for my followers to click the link if they’re interested in learning more:

how to design an ecommerce website: haveanicedayy social sharesImage Source

Social media sharing options give shoppers the opportunity to share your products with their circle of friends and family, giving you exposure to a larger audience.

For more information about social media marketing, check out this ultimate guide.

8. Feature your customer voice for your products.

The voice of the customer is important to display on your site. It gives prospects an idea of how the product or service can help them from other customers, which likely seems more trustworthy than a product description from the company itself.

how to design an ecommerce website: hubspot sales hub testimonialImage Source

This testimonial from a sales specialist gives HubSpot’s Sales Hub software credibility. It proves that the software works for SMBs and provides data about how. As a big plus to adding testimonials on your site, if you contact loyal customers about giving one for your product or service, they’ll feel like their voice matters to your company.

9. Make your website responsive for mobile devices.

Did you know that by 2024, it’s expected that smartphone purchases in the U.S. will increase to over $400 billion? This is why making sure your ecommerce site is responsive for mobile is imperative to delighting customers.

More and more consumers are completing purchases on their smartphones, so having a site that’s optimized for a phone screen makes purchasing easy and delightful for customers. For an example, let’s look at Chicago-based coffee retailer, Dollop Coffee Co. Here’s what the shopping tab looks like on desktop:

how to design an ecommerce website: dollop coffee shop desktop

Image Source

Products are labelled clearly, the photos are large and clear enough to be seen by desktop browsers, and the navigation is simple to understand. Comparatively, let’s look at the same tab on mobile:

how to design an ecommerce website: dollop coffee co mobileNotice how in the mobile responsive design, the photos are smaller, and four products are displayed in a different format than the desktop version. These small changes make navigation on mobile as easy as on desktop.

Put your business on the map with the best ecommerce web design.

There are so many factors that go into designing a great ecommerce website. It should be user-friendly, fast, and colorful, and it should reflect what a business sells. Before you start designing your website, it’s important to check out some ecommerce websites examples to guide you on what’s already working.

If you are interested in original article by Kayla Carmicheal you can find it here

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Web Scraping: Its Importance in E-Commerce and E-Marketing

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Let’s say you need to find some information about corporate companies in your area. You Google the names of the companies and get thousands of pieces of information. But you don’t need everything. Ever wonder if there is a way that would have helped you extract the useful information only in this case? Here’s where web scraping comes into play. 

By the end of this article, you’ll know what web scraping is and how essential it can be for E-commerce and E-marketing.

What is Web Scraping?

Web scraping, also known as web harvesting or web data extraction, is an automated process of collecting information available to the public from targeted websites. Instead of gathering data manually, web scraping tools are used to acquire a large amount of information automatically, making the process a lot faster as well as free from human errors. Thanks to many web scraping tools, you can opt for custom scraper development services that will enable you to customize the type of data you want to extract.

So every time you need information from a specific website, instead of gathering the data manually and putting it on a spreadsheet yourself, a web scraper tool will do that for you quickly and more efficiently. 

How Does Web Scraping Work?

Web scraping works in 3 main processes.

  1. Retrieve Content from Website

You retrieve content from the targeted website by using web scraping tools to make HTTP requests to specific URLs. Depending on your goals, experience, and budget, you can either buy a web scraping service or acquire the tools needed to make a web scraper yourself. The content you request is then returned from the web servers in HTML format.

2. Extract Required Data

You extract the required data from the content. The specific information you need from the HTML is parsed by web scrapers according to your requirements.

3. Store Parsed Data

The final step is storing the parsed data. The data needs to be stored in CSV, JSON formats, or any database for further use. 

Importance of Web Scraping in E-Commerce and E-Marketing

For e-commerce organizations, web scraping has been a well-known strategy, especially when it comes to obtaining rich data-based insights. E-commerce web scrapers, for example, help in the determination of customer preferences and choices. They help in detecting purchase behavior trends in online circles. Web scraping has aided a spate of e-commerce businesses over the years, including Shopify, Amazon, Walmart, eBay, and a bevy of others.

Web scraping entails the application of automated crawlers to scrape visible content from various e-commerce websites. These crawlers then take the relevant information and compile it into organized reports. Information is easily generated using an automated web scraping tool for e-commerce website portals.

Web scraping can also be used to generate a wide range of data, from payment options to social media sentiment research.

Web scraping is indeed a highly effective commercial technique for internet shops. Here are a few strategies to make web scraping work for your online store.

Now that you know what web scraping is and how it works, let’s look into how it is of extreme importance to grow your customer base in E-commerce and E-marketing.

  1. Audience Targeting

Web scraping can be aided by incorporating location-based IPs to collect data from a certain geographical zone. An IP-enabled web scraper can provide information on a customer’s purchasing journey, including relevant keywords, geographical regions, reviews or remarks on individual items, seasonal needs, and product setup experience. This information can be utilized to create targeted advertising depending on region, market trends, and customer behavior.

2. Compare Pricing of Items

Suppose you want to purchase an item online. Before you buy, it is obvious that you will check the same product on different business pages to compare the quality and price. Goods and services aren’t any more distinguishable due to the abundance of Internet sellers. 

To increase conversions without sacrificing margins, it only makes sense to undertake exhaustive research and appropriately price your services. As a result, e-commerce price monitoring is a common web scraping application.

One of the most practical uses of web scraping is price monitoring. Staying on top of direct competitors’ pricing methods is now possible, with most retailers now posting all of their rates on their Internet websites. It’s practically harder to keep track manually with thousands of items and prices changing multiple times each day in retailers.

By web-scraping, you can always stay updated by the prices of products from your competitors. This way, you can set up a preferable price and ensure maximum profit.

3. Compare your Content and Ranking with Your Competitors 

Think about a time when you Googled something and went to the second page of the search results. Probably never. If you don’t find something on the first page, you are more likely to change the words of your search. So that means your website has to appear on the first page to get the maximum clicks.

On the home page, however, there is only room for ten links. Search engine algorithms use particular criteria to determine whether or not a page deserves this honor. The action of modifying your website to meet particular requirements is known as search engine optimization (SEO). It should be a crucial part of every online store’s marketing strategy.

Any new company’s strategy should surely include it. They have a huge advantage over their more established opponents. The more astute have already included various SEO tactics into their website copy and blog postings. You have to be astute and focus on the terms that are the most popular to compete at all. That might not be sufficient to put you ahead of your competitors in the rankings.

4. Surveying Customer Opinion

Web scraping can be used to boost businesses by determining their requirements and probable customers. Consumer habits are important for e-commerce because altering emotions aid in buyer creation and give effective targeting. Client feedback gleaned from endless comments and social media sites will affect the whole product development cycle, guaranteeing that the next launch is in line with consumer preferences.

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5. Generate Better Sales Leads

The ability to generate leads is one of the most critical aspects of a new digital product’s success. Your business will grow more profitable as you bring in more clients. Finding leads, on the other hand, is challenging because searching the internet for suitable consumers takes time.

Scraping site data is a viable solution to this issue. Delegate lead generation to a separate program so you may concentrate on more tactical or creative duties. Web scraping can help you find influencers who can help you promote your products or services online.

6. Helps in Predictive Research

Web scraping makes it possible to predict the future quickly and accurately. Data scraping is a technique for performing a detailed predictive study of user opinions, desires, and preferences. It’s a luxury to have a thorough awareness of customer desires, which allows companies to prepare ahead of time.

It paves the way for more useful and fruitful examinations in the future. Customer goals, desires, and behaviors are investigated via data scraping, as well as complete predictive modeling. A deep grasp of customer preferences is beneficial since it allows organizations to prepare more efficiently for the future.

7. Improve Marketing Strategies

Because of its huge number of customers, the online market seems to be a huge set of supply and demand data. Businesses use current and historical market data to do predictive research and find market trends. You can keep your marketing plan in tune with your target audience’s evolving tastes based on the data.

Online data is routinely used by marketing managers to make key decisions that could improve brand exposure and conversion rates. Increasing product development, optimizing the customer experience, and picking the ideal networks for advertising campaigns are just a few of the primary sectors that might benefit from these statistics.

8. Create Efficient Ads

Web scraping tools also aid in the development of better, more personalized, and targeted advertisements. Customer analytics personality and opinions can help you determine how to approach clients with relevant adverts in a more focused manner.

Web scraping aids in the extraction of precise information, particularly about consumer feelings, preferences, and choices. The likelihood of a product’s success increases significantly, especially when your marketing plan will be matched with productivity!

Conclusion

To summarize, web data scraping can assist you in analyzing massive amounts of data while also saving time. This cutting edge technology might help automate data collection and analysis, accelerating the e-commerce development process substantially.

Rather than going through all of such monotonous duties, you may put your focus on something more creative. Web scraping has a wide range of applications in the commercial world.

So now you understand that web scraping could be extremely valuable to your business. When it relates to e-commerce, don’t overlook the importance of good technology. To build your business and improve revenue, take advantage of every possibility, like web scraping.

If you are interested in original article by Amaury Reynolds you can find it here

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Google Introduces Retail Search For Ecommerce Sites

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A new tool for ecommerce stores brings Google technology to on-site search, helping shoppers find more relevant results.

A new solution for ecommerce sites provides Google-quality search and recommendations on retailers’ digital properties.

Google Cloud has announced the release of Retail Search, a tool designed to give retailers the capabilities of Google’s search engine on their own domains.

Built with Google’s technologies that understand context and user intent, it is intended to help businesses improve on-site search and overall shopping experience.

Poor User Experiences Cost Online Retailers

A survey conducted by The Harris Polls and Google Cloud found bad online experiences cost U.S. retailers $300 billion each year, with 76% percent of consumers reporting unsuccessful searches caused them to forgo purchases from retail websites.

Conversely, good search experiences have a demonstrated correlation with higher purchase conversion, larger orders and brand loyalty, with 69% of customers reporting purchasing additional items following a successful search experience.

Retail Search hopes to address both sides of this issue, minimize search abandonment, and encouraging sales by improving customer experiences.

Intent And Context Key To Successful Searches

In its ongoing mission of providing users with better search results, Google’s search algorithms are constantly updated to better understand user intent and return relevant results faster. Retail Search applies this principle to the shopping experience.

Google’s state-of-the-art artificial intelligence gives Retail Search advanced query understanding produces better product search results and recommendations, even from broad queries.

Creating Better Customer Experiences

Fully managed and customizable, Retail Search allows organizations to create shopper focused search experiences. Building upon the search engine’s indexing, retrieval and ranking, it seeks to make product discovery easier for shoppers, while optimizing business goals for retailers.

Merchants can apply business rules to fine-tune what customers see, diversify product displays, filter by availability and add custom tags, as they see fit. This allows them to drive desired outcomes for engagement, revenue or conversions.

Capabilities include:

  • Advanced Query Understanding – A more accurate understanding of what searchers want produces better results.
  • Semantic Search – Effectively matching product attributes with website content creates fast, relevant product discovery.
  • Optimized Results – Results leverage user interaction and ranking models to meet specific business goals.
  • Advanced Security and Privacy – Strong access controls protect retailer data and ensure it is only used to deliver relevant search results on their own properties.

Retail Search Joins Suite Of Product Discovery Solutions

Retail Search is the latest addition to Google Cloud’s Product Discovery Solutions, a collection of tools designed to increase retail operational efficiency, streamline digital shopping experiences, and address shifting consumer preferences.

It is an outgrowth from Google’s internal media teams’ continuous analysis of the retail market and commitment to innovation, as they seek to find new way to help businesses maximize outcomes in a shifting digital landscape.

It joins current Google Cloud offerings Vision Product Search, which uses machine learning-powered object recognition and lookup to provide similar or complementary items from product catalogs and Recommendations AI, which delivers relevant product recommendations to drive engagement across channels.

The entire suite allows ecommerce property owners to integrate data, manage models and monitor performance through a graphical interface. It integrates into existing tools, including Google Analytics 360, Tag Manager and BigQuery.

You can find original article by Brian Frederick here

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