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McDonalds-French-Fry-Crosswalk-Malaysia

This McDonald’s marketing stunt is total genius

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Ah, McDonald’s. The fast-food company probably has some of the most iconic branding in the world. And what happens when you’re the most famous restaurant in the world? Well apparently, you can completely take over entire roads in the capital of Malaysia. 

That’s right, in a PR stunt, McDonald’s has taken over the roads in the middle of the famous Golden Triangle in Kuala Lumpur. The fast-food brand has transformed the crosswalks to look like huge McDonald’s fries – and it’s genius. Loving this marketing stunt? Make sure you check out our roundup of the best examples of billboard advertising.

Advertising agency, Leo Burnett Malaysia, came up with the fry-themed crosswalk. But the look isn’t just a clever ploy to make potential customers’ mouths water – the design also celebrates the 40th anniversary of the first-ever McDonald’s to open in Malaysia back in 1982. 

The mega fries took over seven months to finish, but the Malaysian government are hoping that it’ll pay off as it becomes an Instagrammable tourist trap in the capital city. This quirky crosswalk reminds me of that 3D zebra crossing in Iceland that was painted to look as though it was floating.

This isn’t the first time we’ve seen McDonald’s pull out all the stops for its branding. A few weeks ago, McDonald’s Norway released a series of brilliantly unappetising print ads. And back in October, we looked at McDonald’s brilliant Halloween print ads.

If you’re feeling inspired by all this advertising talk, then why not download Photoshop and have a go at creating your own? Or if you’d just like to have a look at some more great advertising examples, then make sure you check out our roundup of the best print ads of all time. 

Amazon SEO: A Comprehensive Guide For Sellers

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How can sellers stand out among the competition on Amazon? Find out in this comprehensive guide to doing your own Amazon SEO!

In digital marketing, we talk a lot about what you need to do for your website and how to make it SEO-friendly for users and search bots.

But how much do you know about Amazon SEO?

If you’re an ecommerce business and you’re not on Amazon in 2022, you may not be hitting your sales potential.

Amazon’s a powerhouse, a workhorse, an old reliable when it comes to e-commerce, as most people should be aware of by now.

Everyone wants to get their products on Amazon because that’s where their audiences shop.

And those audiences shop the platform quite a bit.

Amazon generates about $4,722 every second, or about $17 million an hour. The sales giant closed out last year with $469.8 billion in net sales, up 22% over 2020.

That’s why sellers want a piece of the action, and why it can be so difficult to rank your products on Amazon’s results pages.

As with your website, though, you can practice Amazon SEO to give your products a boost.

It’s all about understanding the algorithm, what shoppers are searching for to find what they need, and how you can outperform your competitors.

Here’s a comprehensive guide to Amazon SEO for sellers.

How Amazon’s A9 Algorithm Works

Before we can talk about Amazon SEO and how you can optimize your product listings, it will help to understand how Amazon’s A9 search algorithm works.

It’s similar but not identical to Google’s.

One main difference?

Amazon queries are only commercial, rather than navigational or informational as with Google.

Think about it simply.

You make a search. A9 knows you want to buy whatever you searched.

It matches the query to a group of relevant products, and you are shown those products on a series of pages.

How does Amazon even select those particular products, though?

Again, think about it like Google’s algorithms, but exclusively for ecommerce.

The factors Amazon considers for rankings include:

  • Positive customer reviews (better products will sell more and make more money for Amazon).
  • Historical sales.
  • Relevant keywords included in the product listing.
  • The right prices (not too high, not too low, based on the competition).

It’s important to note here that while the algorithm is always looking for relevance based on a query, historical data matters a lot, too, as pointed out in the above list.

The results that have pleased customers in the past are likely to please customers in the future.

New sellers on Amazon are therefore faced with a dilemma: if Amazon prioritizes products with strong sales, but you haven’t made any sales yet or generated any historical data for A9, how can you ever hope to climb Amazon’s rankings?

The answer lies in performing Amazon SEO, starting with the keyword research that can get you found by the shoppers who matter to you.

Performing Amazon Keyword Research

Just like with Google, an Amazon SEO strategy must be built on keyword research.

Without the right keywords in your rankings, your products will seem irrelevant and won’t show up for users.

I’ll talk about how and where to optimize your listings for keywords in a minute. First, we need to know where to find keywords and how to perform keyword research.

One great way of performing keyword research that every Amazon seller should know about is using the Amazon search box.

It will autocomplete your queries as you type them, essentially doing the keyword research for you.

Take the example from the screenshot below.

Say you’re an online music store and want to start getting my turntables listed on Amazon.

Let me see what people are already searching for to get an idea of how to optimize your listings.

Obviously, [vinyl record turntable] is going to be a strong seed term with plenty of competition.

That isn’t the only search you should do, in this case.

You need to keep searching for all the variations of turntables that you can think of and see what comes up.

Take this next example:

amazon search bar showing product options

This search gives some more ideas because the predictions get more specific.

[Turntables for vinyl records], [turntables for vinyl records with speakers], and [turntables for vinyl records with cd player] are all specific queries.

Those are for the people who are further along in their buying journeys.

They know what they want. They just want to see the options.

Search for all the variations you can think of in the search box to get a decent list of keywords for which you could conceivably rank.

What are some other ways of doing Amazon keyword research?

Basically, all the other ways you know about for doing keyword research for Google.

Use free tools such as Keyword Planner or paid tools such as Semrush or Ahrefs to see the search volumes and difficulty ratings of these keywords.

You can also look at your Google Search Console data if you sell the same products on a website to see how people are finding you on Google.

All of these methods together should present you with a decent collection of relevant keywords that you can use to optimize your product listings.

Amazon Listing Optimization

Once you have your list of keywords, it’s time to use them to optimize your product listings.

If you’re already familiar with writing optimized product descriptions and other content for Google rankings, you’re in luck.

Doing it for Amazon works basically the same way.

You should start with your product titles.

Amazon requires that titles do not exceed 200 characters and that they include words that describe the product accurately.

This is also a chance for sellers to incorporate relevant keywords, but please don’t stuff.

Don’t stuff keywords in the rest of your product description, either.

You should use keywords in your prose, your bullet points, and your tech details where applicable. But use them appropriately.

The key is employing the most relevant keywords that also give you the best chances of driving traffic to your products.

Long-tail keywords are okay, too, since not everyone can rank on those perfect seed terms.

Don’t forget you can add keywords to your product pages’ back end, too!

They can help your visibility on Amazon even though customers can’t see them.

Finally, when you write your product descriptions, don’t be afraid to go long.

Be detailed. Tell a story.

It’s content, and it can help your products rank better.

Amazon Product Images

In any post about Amazon SEO, we have to talk about product images.

Whether you’re doing ecommerce on your own website or through Amazon, the right images can just about make or break you.

People are there to buy a product, and your written description goes only so far.

You can describe a vinyl record turntable all you want.

You can talk about its colors, its look, and its features.

But none of that matters if no one can see the thing!

This is why product images matter so much, and not just any images, but high-resolution images (more than 1,000 pixels one way), preferably ones taken professionally.

Remember, Amazon lets customers zoom in pretty closely on product images these days, so quality really matters here.

It’s worth it to note that Amazon doesn’t necessarily rank you higher based on your image quality.

You can and should add SEO-optimized alt text to your images so Google can deliver them in image search results, but the play here is really adding images that show your product from all angles.

Let your images show all the details because images can be just as strong in making a sale as product descriptions.

The other angle you should take for your Amazon product images is what are called lifestyle images, or images that show people using the products in the intended ways.

Why does that matter?

Anything that gets the customer to visualize using your products in their home is a plus.

They can see the item’s size in relation to real-life objects and get a sense of how it would be to use the item.

Zoomable product images alongside lifestyle images are vital to your success on Amazon.

Reviews & Ratings

I mentioned above that product reviews and ratings have a lot to do with where your products fall in Amazon’s search results.

This makes complete sense from a user-experience perspective.

Just like Google, Amazon’s main goal is to present users with positive, useful experiences.

This is why Amazon reviews and star ratings become vital for strong product rankings.

Think about it logically: will Amazon want to show you a bunch of one-star products on the first results page for a query?

No, that won’t help anyone.

Amazon wants customers to buy things, so it’s going to show products that many people have bought and liked.

What matters here are the stars and the number of reviews your products have.

Which product would you trust more: one with 17 reviews or one with 4,567 reviews?

Which set of reviews will give you a clearer picture of what you can expect?

So, if product reviews influence Amazon rankings, how do you get reviews? Amazon facilitates this for you with its Request a Review feature.

It’s always a good idea to reach out to customers after a purchase to see if they’d like to write a review.

The thing is, good products will tend to bring about reviews anyway.

When you’ve made people happy, they will want to share their satisfaction with others.

Negative reviews can always occur, but the trick is to respond swiftly to see what you can do to make the customer’s experience better from this point.

Measuring Product Performance Through Analytics

The final part of doing comprehensive Amazon SEO involves measuring your products’ performance through analytics.

Again, if you optimize a website for Google rankings, then you know the value in analytics.

When it comes to Amazon, you’ll want to track your SEO so you can continue your strategy for product optimization

Now, if you’re a brand owner, you have access to Amazon’s Brand Analytics.

For all other sellers, though, you have to get into third-party apps that track components such as keywords and product performance.

Most of these tools are all-in-one solutions, meaning you can perform keyword research, get help optimizing your listings, track your products and inventory, look at your finances, get competitor information, and track your Amazon SEO and paid media in general.

If you’re serious about making a living as a seller on Amazon, it will be worth the investment to get into one of these software tools. You just can’t afford to go in blind and risk not making an impact among everyone else vying for a spot on page one.

Which tools are the best?

There are several Amazon analytics tools that consistently rank highly among reviewers.

Some of those are Helium 10Sellics, and DataHawk.

Many of these companies offer either free trials or live demos so you can decide which tool is right for you.

A Strong Amazon SEO Strategy Starts Right Now

Sellers on Amazon have a lot of work cut out for them when they want to make it on the platform.

If you’re already familiar with optimizing content for Google, then you’re part of the way there already.

As long as you know that Amazon rewards sellers who stand out with amazing products that dazzle customers, you know what direction you need to go.


You can find original article by Kristopher Jones here

Business Card Design

10 brilliant business card templates

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The best business card templates are a perfect solution if you want to promote your creative business – whether that’s fashion, photography or web development – but you don’t have the graphic design skills to craft your own. Alternatively, even if you are a graphic designer, you might want a template to start from, and then tweak it to your heart’s content, to save time reinventing the wheel again and again.

Of course, there are a ton of free business card templates out there. However, the quality of design freebies can be variable to say the least. So it can be worth spending a small amount of money to get a higher quality of business card template. And in this article we’ll point you in the right direction.

Below, you’ll find 10 paid-for business card templates that go above and beyond the norm, and offer something decidedly different. Each of them is supplied as two editable, print-ready PSD files, for front and back. And apart from number 10 on our list, each is a standard 2 x 3.5 inch size with quarter-inch bleed. So whether you’re looking for a quick design solution or just a few ideas and inspiration, read on.

The best business card templates available now

01. Minimal Business Card template by Arslan

Business card templates featuring abstract monochrome design

(Image credit: Arslan)

If you’re seeking a straightforward business card that looks both formal and fresh at the same time, check out this business card template. Strikingly effective in its clean efficiency, it’s simple, uncluttered and classic. For most people, simply downloading it, opening it in Photoshop and swapping the text for your own details will be all you need to have a great business card design.

02. Individual Business Card template by Emilly Design

Business card templates featuring sun design

(Image credit: Emilly Design)

If you’re seeking a business card that’s minimalist overall, but has a small splash of personality to help it stand out, here’s a nice looking creation that gives you plenty of copy to add all your details. Targeted at professionals, this super-clean design offers a great way to get your information in people’s physical hands.

03. Grunge business card template by Raincutter

Grunge style business card template showing front and back of card

(Image credit: Raincutter)

In some professions, accountancy for instance, you’ll want your business card to be pretty formal and serious looking, like the first two on our list. If you work in a more creative role, though, you might prefer something a bit more eye-catching. If so, this template will certainly grab people’s attention with its raw grunge texture, while still being eminently legible and functional.

04. Corporate Business Card template by DesignSoul14

Corporate Business Card based on simple geometric design

(Image credit: DesignSoul14)
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Corporate doesn’t have to mean staid and boring. This brilliant business card template is clean and simple, but it’s anything but formal. Instead, it has more of the feel of a gig flyer or album cover, and yet could still be used to promote any kind of business or freelance practice.

05. Visual Business Card template by Mexelina

Business card template using spraypaint stencil effect for lettering

(Image credit: Mexelina)

Here’s a design that will really help you grab prospective clients’ attention. Marrying the stencil style of graffiti with some explosive electro-colours, this design looks effortlessly cool, without looking like it’s trying too hard; a great trick to pull off. This business card template would be a good choice for any creative practice or individual seeking to look forward-thinking and on-trend.

06. Funny Retro Style Business Card template by cruzine

Business card with retro lettering reading "Hey I just met you/And this is crazy/But here's my number/So call me maybe"

(Image credit: Cruzine)
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Want people to keep your business card and show it around other people? Then this cute and funny design will surely do the trick. With a bubbly, colourful and retro look, it quotes the Carly Rae Jepsen hit Call me Maybe from 2012. But even if the recipient is too old (or too young) to know the song, it still makes sense. And if they end up having a friend, relative or colleague explain the reference, that’s just going to make you stick in their head more. The template is available in both Light and Dark versions.

07. Audio Cassette Business Card template by Taeef

Business card in the shape of an audio cassette

(Image credit: Taeef)

This business card template is sure to put a smile on anyone’s face, and is perfect for anyone who works in the music industry, or other professions connected to audio, such as podcasters or music teachers. The main file contains two Photoshop files for the front and back. Just download the free fonts and insert your details: easy!

08. DJ Business Card template by vinyljunkie

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Business card template featuring design based on DJ decks

(Image credit: VinylJunkie)

Here’s another great template that almost guarantees people will want to hold onto your business card, and show it to others. This design packs in a lot of visual detail, but makes it all cohere easily around one simple, powerful statement. Made “with love and passion” by a DJ for other DJs, the meaning is instant and captivating.

09. Fashion Designer Business Card template by D-and-I

Fashion Designer Business Card featuring pink button

(Image credit: D-and-I)
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If you work in fashion and have ever exchanged business cards with colleagues and contacts, you’ll have seen a whole host of visual cliches, and you won’t want to fall into the same trap. This elegant business card template does a brilliant job of conveying a fashion theme with wit and originality. Sometimes the simplest designs really are the best. This design is available in three colour schemes and two styles.

10. 40 Vertical Business Card templates by AKaiser

40 colourful business card template designs

(Image credit: AKaiser)

If you send out a lot of business cards, it can be useful to have a variety of designs. That way you can offer the person a choice, when handing them out at physical events. You can also mail past and prospective clients different business cards over time, as a fun way of keeping in touch and reminding them you’re there. This selection of 40 vertical business card templates offers a great way to mix things up.

 

 

Original article by Tom May can be found here