More isn’t always better when it comes to web design. A well-done one-page website can communicate the products or services of small businesses and individual professionals. Even if the site structure seems limited, its simple layout could be effective at enticing audiences to focus on a specific aspect of a business and driving conversions
Looking to create your own one-page website design? In this article, we’ll compile some examples to give you some inspiration.
1. Use Impactful Headings
How will you pitch your product in just a few words? Quack—a video recording tool—uses clear and concise headings. The heading “more than a video recorder” and the subheadings “tackle your bugs with full context” and “record bugs and capture network and console logs” summarize its features on the home page. If you have hesitations about getting the product, the call to action (CTA) “Add to Chrome – It’s free” will encourage readers to try it out for themselves.
2. Create Interactive Elements
Game designer Martin Gauer has a one-page portfolio with interactive elements. Upon clicking the page, you’ll find a Game Boy made out of 100% HTML and CSS that highlights his skills as a developer and creative. There is also more about his interests, skills and profession. Follow this example to pique people’s interest and unconsciously encourage them to continue interacting with your website.
3. Display High-Quality Photos
The Twenty Fourth Pizza & Meatballs website proves high-quality food photos are all you need to make your restaurant stand out from the crowd. To present products in the best light, you’ll find combined high-quality photos, menus and product details. Guaranteed to tempt customers with its mouth-watering products, this restaurant will surely receive orders from hungry visitors.
Source: Twenty Fourth Pizza & Meatballs
4. Catchy Puns and Parodies
Having a consistent color scheme will instantly make your brand recognizable. No one understands this better than Apple Plug—a parody site of Apple products.
It jokingly offers a slim plug that fits in your headphone jack but won’t be removed. Since the page has an Apple logo and product photos akin to real-life Apple products, it fools individuals into thinking it was launched by the tech giant.
5. Use Horizontal Scrolling
Experience design agency Neverland shows off its expertise via a centralized interactive image on its website. In fact, the first thing you’ll see is a 360-degree view of a conceptual work of art with horizontal scrolling. For those looking to learn more about Neverland, there’s more information about its services and notable clients too. All of these elements combined make for a polished and professional page that can make clients stop and stare.
6. Encourage Engagement
Relays is a branding studio that encapsulates what branding means. The page has a consistent blue and white color scheme highlighting its dedication to crafting consistent visual identities for a variety of clients. As another cool feature, you’ll have to click the CTA button “Next: Who” to reach the next section of the page instead of scrolling down.
7. Demonstrate the Product or Service
The goal of Alinea is to build a social investing app for crypto, playlists and stocks. Its website is simple: Just get the app, and you’ll see what your friends are investing in, share playlists, invest in cryptocurrency and learn bite-sized investment insights.
Combining high-quality photos, interactive graphics, consistent design and informative copy, this homepage does a great job of getting interested visitors to try the product themselves.
8. Gamify the Experience
The Lucky Bones offers stunning 3D animated lucky charms through the Ethereum blockchain. It has a Lucky Wheel that users can spin to reap stickers, wallpapers and emojis.
This site is another example of how scrolling can enrich your branding and user experience.
Much like the popular “Spin the Wheel,” it has a horizontal scrolling feature to replicate a wheel’s movement.
A glove icon functions as a cursor or mouse pointer that changes colors each time you click. If you don’t want to scroll horizontally, hover the cursor to the lower right-hand corner. Here, you’ll find clickable buttons to reach a section of the web page with the click of a button.
9. Orient Users With a Map
If you want to promote your apartment listings, a one-page website can do the trick. This Brooklyn-based property business has informational sections about the type of units, amenities and floor plans for interested tenants. Visitors can also find information about nearby Citi Bike stations, public transportation, parks, coffee shops and supermarkets and click the “Get Direction” button to find its location via Google Maps. Overall, this information makes it easy for tenants to decide whether they’re interested in checking out the property.
10. Play a Movie or Slideshow
From a visual perspective, The Art of Texture does an impressive job of introducing the artworks of its owner—Tom Lawrence. The artist believes that rubbish can be transformed into something beautiful which is conveyed by his images, videos and slideshows. Whenever the mouse pointer hovers over the creative pieces, you’ll find the title, details or click the image to view its larger version. Overall, the site’s clever use of visual elements are enough to pique the interest of art connoisseurs.
11. Showcase the End Result
Pixelmator Pro has impressive photographs and screenshots featuring its extensive collection of powerful professional image editing tools. Each individual section manages to highlight the product’s capabilities, be it its handcrafted dual-texture brushes, intuitive workspace, remove background tool and machine learning capabilities. If you’re looking to showcase the capabilities of your software, try replicating this example.
12. Make Navigation Effortless
Graphic design firm Panache has a website with fantastic scrolling experiences combined with animation effects and colorful transitions. The navigational links on the side make it easy for users to move from one section to the other. Instead of presenting a series of projects, the visual experience highlights the team’s skills despite not opening a new tab. It’s clear the designers are experts and have a lot to offer, which entices users to convert.
13. Keep it Simple
Typically, educational websites display a lot of textual data to prove their point. The one-pager of World Pollution diverges from this example with its interactive pages about the world pollution phenomenon. Clicking a number on the globe triggers pop-ups about environmental issues and potential solutions. It’s an effective way at keeping readers engaged about world issues across the globe.
14. Use Colors That Evoke Emotion
Jivati offers refreshing vodka seltzers with natural flavors. Its optimism and cheerful vibe are depicted in its vibrant color gradients, floating cans and fly-in typography.
Also, notable is the site’s compelling copy. Upon landing on the website, viewers can find information about its ingredients and variety packs that accurately represent the brand’s fun and bold personality. There’s also an option to check out where to buy the product and view retailer locations via Google Maps.
15. Let Customers Speak Out
Washington, D.C. restaurant Falafel offers a close-up view of its dishes and, above all, an overview of its menu, which leaves a strong impression. As if that weren’t enough, it shares the ingredients of each item on the menu to convey that each item is all-natural, fresh and sourced locally. Having doubts about buying from this restaurant? Just head to the reviews section at the bottom to find five-star Yelp reviews from loyal patrons.
Bottom Line
One-page websites are a testament to the fact that sometimes simple is better. The ideal one-page websites have seamless navigation, high-quality images and a compelling call to action. Here’s hoping this list of stunning websites inspires your own sites too.
If you are interested in original article by Monique Danao you can find it here