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25 Best Ecommerce Website Design Examples to Get Inspired

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Anyone with basic technical skills can design an ecommerce website, since we have several ecommerce platforms that don’t require CSS or HTML to set up a functioning site. While this is easy, how you set up your website will directly affect your sales.

The content and visuals of your ecommerce website should be informing and inspiring. All the checkout practices and shopping carts need to be intuitive, and the website should be responsive.

You have to observe many rules for your website to be deemed effective. If you’re currently designing your ecommerce website, you’ve likely already read all the rules. What would be helpful is a list of the best ecommerce website designs for inspiration.

In this blog post, we’ll share some of our favorite ecommerce websites and tell you why they’re our favorites. And if you’re just starting your ecommerce business, be sure to listen to our podcast about growing your sales:

Best Ecommerce Website Design Examples

Here are several outstanding ecommerce website examples you can use for inspiration.

1. STANDOUT

ecommerce website examples: standout

STANDOUT is a men’s fashion store, and its website design is very easy to navigate, even for non-techie individuals. Its homepage directs the buyers to the exact page they need.

It listed all its products in eight categories and all the brands it works with. This means if you need CK’s pants, you don’t have to browse through all pants.

Lastly, the homepage includes testimonials and all the available means of payment.

Best for: A design like this works best for businesses selling clothing for various brands.

2. Spotify

ecommerce website examples: spotify

Spotify has one of the simplest website interfaces. Its homepage only has three short sentences. While it’s simple, it effectively allows users to easily view the call to action (CTA) — GET SPOTIFY FREE — without any distractions. The premium page is also simple and straight to the point.

Best for: You should take pointers from Spotify if you’re a brand looking to get people to sign up or subscribe to online services. However, if your business is new, we recommend adding more information on exactly what you offer.

3. Bohemian Traders

ecommerce website examples: bohemian traders

Bohemian Traders has invested heavily in photography to bring out the best of its laid-back, unconventional, and highly expressive look. It also categorized its pages into seven major categories, each with several subcategories. The CTA button is also visible to ensure buyers don’t feel stranded when trying to shop.

Best for: A design like this works well for businesses that rely highly on visual appeal to attract buyers and sell products.

4. Simply Chocolate

ecommerce website examples: simply chocolate

When you visit the Simply Chocolate shop, you know exactly what it’s about. It’s got colorful chocolates to tempt you into buying its products.

However, the feature that makes the website stand out is its unconventional and bold navigation menu. It has a sideways layout, but rather than putting off potential buyers, it generates visual interest and entices visitors to click on the links.

Best for: Anyone who wants something out of the ordinary, especially when it comes to your navigation menu.

5. Carrollwood Florist

ecommerce website examples: carrollwood florist

Carrollwood Florist sells and delivers flowers. Its website is simple and very colorful. It only has a picture of a woman holding a bouquet, and we don’t see her whole face. We only see her smile, which represents the experience it’s selling.

There is also a category session with flowers for all occasions to make the shopping experience easier.

Best for: Businesses looking to promote their products or services by selling the experience.

6. Dick Moby

ecommerce website examples: dick moby

When you visit Dick Moby’s website, the first thing you’ll notice is its mission statement. The colors and designs is delightfully simple to ensure the customers’ focus remains on its eco-friendly message. There’s also a short video from its YouTube channel to further push the message.

Best for: Businesses that want to ensure their web visitors focus more on their core values and beliefs instead of photos. It’s a brilliant marketing strategy because people love companies that share their beliefs.

7. Home Science Tools

ecommerce website examples: home science tools

This website sells all the tools kids need in their science classes, including biology, physics, and human anatomy.

With all of the products on its website, you’d expect it to be crowded. However, Home Science Tools made the website easy to navigate by adding several categories. For example, if you click on the biology section, you’ll get further options to choose the child’s age and the exact classification of biology tools you need.

Best for: Ecommerce shops selling multiple products and looking for ways to make their site easy to navigate.

8. Bliss

ecommerce website examples: bliss

Bliss is a skin, body, and hair care vendor. The best feature of this website is the colors they used; all colors choices are very bold yet tranquil.

It also uses a carousel slider to showcase its top products and to explain what they do. Each slide has a different color, which makes the slides easy and fun to watch.

The website also uses an amazing font that goes well with the colors and images.

Best for: Ecommerce stores that sell beauty products. It’s as neat as you’d like to feel after a skincare routine.

9. Melula

ecommerce website examples: melula

Melula sells gender-neutral shoes for kids worldwide, and its website is as colorful as a child’s imagination. The website is simple and very visual, which is what a child’s life is like. It only has two sentences of copy on the homepage, which leads you to a different page to read its story.

The website also has a free shipping offer for all shoes bought on its website, which they’ve strategically written at the top.

Best for: Since this website design is very bold, it’s best for sellers who want their buyers to focus more on their products.

10. Supernatural

ecommerce website examples: supernatural

Supernatural is an ecommerce shop that sells plant-based spices, snacks, and cakes. You’d expect the website to be green or earthy, but that’s not the case. The website’s signature color is yellow, and the presentation of its products makes them highly appetizing.

The photography is top-notch, and the copy is informative, easy, and fun to read.

Best for: An ecommerce shop that wants to prove a point or change an opinion on something to get buyers on their side. One look at the Supernatural website, and all you think is, “Healthy eating is colorful.”

11. Minna

ecommerce website examples: minna

Minna is a company that sells sparkling tea. Its website shows you all of its canned offerings with colorful, appealing packaging. And when you’re done admiring its different products, if you scroll a little, you get short and informative copy about each product. You’ll see why they made it, where its inspiration came from, and what it does for you.

Best for: Businesses selling health products like supplements and looking for an exciting way to educate their customers.

12. Soilboy

The Soilboy website sells plants, ceramic planters, and ready-to-use soil for houseplants. The company’s greatest investment is in photography. All the images are spot on and very strategically placed. The website’s homepage has plants and their quote, “As interesting as plant,” speaks to plant lovers.

Best for: Shops selling simple products that want to make them appealing and interesting. If you use this website design, you’ll have to be prepared to invest in professional photos to bring out the whole experience your product brings to the buyer.

13. Prevail Boxing

ecommerce website examples: prevail boxing

As the name suggests, Prevail Boxing is a business that offers boxing classes. When you visit its homepage, you don’t need to read any copy to know what it does.

The cover image is self-explanatory.

The site is also easy to navigate, as the pages have all the actions that the web visitors would be interested in undertaking, including scheduling classes.

Best for: Businesses advertising services or events that can be explained in one photo — like boxing, working out at the gym, or wrestling.

14. The Smoke Haus

ecommerce website examples: smoke haus

If you’re looking for a web design that merges the offline experience with the online experience, Smoke Haus is the right inspiration for you. It sells products like beef jerky and crackling pork shards. All products are arranged like they normally are in a brick-and-mortar butchery, giving the buyer a real shopping experience.

The website also engages and walks with the buyers at every step; they have an assistant that guides buyers throughout their shopping.

Best for: Sellers whose target market isn’t technology-based and whose buyers require extra help during their shopping.

15. Jackie Smith

ecommerce website examples: jackie smith

Jackie Smith has an online store specializing in bags, sneakers, and clothing. The products’ distinctive, branded design is up-front and center — even if you don’t look at the logo on the navigation bar, you would know you’re looking at Jackie Smith’s products. The website uses an old-school ecommerce design that lists the most recent products on the home page, which is ideal for speeding along a purchasing decision.

The website also has customer reviews, which are important in building trust with new buyers.

Best for: Those just starting their ecommerce business, especially if they’re selling clearly branded products like Jackie Smith’s. It’s simple and effective.

16. Love Billy

ecommerce website examples: love billy

When you hurt your loved one or have a crush on someone, and you don’t know the right gift to give them, Love Billy is the website you go to. It sells jewelry, stickers, and clothing, but the most interesting thing about its website is not the photography or layout — it’s the copy.

When you visit the homepage, the first thing you see is the oft-used statement: “It’s not you, it’s me.” Thereafter, their copy keeps getting better. The company is currently on a break, but it will soon be back with new products.

Best for: Selling products that involve romance, grief, or anything that requires an emotional connection. It’s also an ideal design if you want to keep your ecommerce site up while pausing sales.

17. RACE FX

ecommerce website examples: race fx

Even the smallest details of an ecommerce website design can significantly affect how your buyers feel about your online shop.

For RACE FX, this detail is the font. You visit the site, and you feel like you’re in a Moto X3M game. This makes it appealing to its target buyers and draws attention to its promoted products.

Best for: Shops selling products like helmets, dirt bikes, or paintball gaming clothing and equipment.

18. Sneaker Shouts

ecommerce website examples: sneaker shouts

Sneaker Shouts is a home for sneaker enthusiasts. The website design is simple; it has its most popular and newest sneakers displayed on its homepage.

In addition, there’s a search bar where buyers can search for the sneaker type they want. When you click on the sneaker you want, the website directs you to the different stores you can purchase from.

Best for: Young affiliate marketers who aren’t ready to invest in content marketing just yet.

19. GearLaunch

ecommerce website examples: gearlaunch

GearLaunch has multiple businesses running on one site. It is an ecommerce shop selling different products, including pet, bathroom, and bedroom items, as well as phone cases and lawn signs. It’s like an online mall.

Besides its products, it also has an academy where individuals are taught how to start ecommerce businesses. GearLaunch has brilliantly included everything it offers on its homepage and easily directs web visitors to the page they want to get to.

Best for: Ecommerce businesses that want to run other businesses on the same website without overwhelming buyers.

20. Glossier

ecommerce website examples: glossier

Glossier is another company with an online beauty shop, but it has a different design from what we’ve discussed. Instead of photos of their products, they have videos of women using their products and how they look after applying them. The women are from different races, which shows that their products are made for all skin types.

In terms of usability, the website is easy to navigate because they have categories for all its products.

Best for: Ecommerce shops that offer transformative products like makeup, as it gives the buyer an idea of what to expect.

21. Shleps

ecommerce website examples: shleps

Shleps is a small ecommerce business that sells handmade footwear. Its footwear is unique as it’s knitted by the elderly. Every pair is well done, and you can see it in its photos. Shlep uses photos of customers wearing the products. That shows it makes its products for real people.

This website is very simple and budget-friendly, since it only has a few pages.

Best for: Upcoming ecommerce businesses that don’t have many products to showcase.

22. Surrounding

ecommerce website examples: surrounding

Surrounding has an interior design ecommerce shop, and you can tell that by one click on its website. Not only does it show its products, but it also shows you how to match them up or place them in your home to better achieve the look.

The website has also invested in photography to show its fabulous designs to its customers. As for usability, Surrounding made it easy to find what you’re looking for by categorizing the products by brand and by use, like furniture, lighting, and accessories.

Best for: Ecommerce shops that sell interior design products and need to encourage buyers by showing them how their products fit in their homes.

23. Chewy

ecommerce website examples: chewy

Chewy sells pet food and accessories. It has a simple and beautiful interface and categorizes all pet supplies by each pet’s name and a cute photo. The website also has a category for popular products and brands. When you select a category, you’ll find subcategories like supplies, food, or toys to help guide you further.

Best for: An ecommerce store that sells multiple products in the same niche and has a big budget for web development and marketing.

24. The Nuff

ecommerce website examples: thenuff

The Nuff is a book that teaches little girls about resilience and what it means to be enough. It’s not a baby’s book, but it has a cute animated cover.

The best feature of The Nuff website is the photos displayed on the homepage of hundreds of other little girls reading the book.

Best for: Businesses selling a single product where what really matters is web copy.

25. Crossrope

ecommerce website examples: crossrope

Crossrope sells workout equipment. There are many interesting features to love on this website. For starters, it has a video on its homepage of a guy skipping and doing cardio, which is what its website is about.

Another great feature is the product bundles it offers instead of selling a single product to its customers.

The price of the products also converts to the country’s currency the buyer is browsing from, which is a huge convenience.

Best for: Businesses selling different products that can be used together, like workout or kitchen equipment.

Still curious about how to design your ecommerce website? Let’s take a look.

 


To illustrate the importance of ecommerce web design, let’s take a look at an example.

The other day I was shopping online for a Nintendo Switch. The popularity of this gaming console has made it extremely difficult to find one — stores like Best Buy and Target were out of stock.

So, I had to reach outside of my comfort zone when browsing. I scoured Google to find an ecommerce option that carried the Switch.

Although I was desperate to get my hands on a Switch, I was very selective about where to shop — particularly about each website’s design and navigation. In fact, as a consumer, website design is one of the biggest factors I take into consideration when choosing where to spend my money.

If a website’s design isn’t committed to user experience — therefore not fun or easy to browse — I immediately deem the company unprofessional. You don’t want to be one of these sites. 

Before you upload your next product page, take a look at these ecommerce website design pointers.

1. Make your website user friendly.

When it comes to ecommerce websites, user friendliness is a must. Customers have to be able to easily navigate through your website to make purchases.

Take the Daily Harvest website, for example. The homepage clearly states the purpose of their product and the CTA to “Get Started” is a quick link to explore purchasing:

how to design an ecommerce website: daily harvest user friendlyImage Source

The homepage also has a dropdown menu so customers can easily navigate towards what they’re looking for. Dropdown menus keep a website organized and reduce the busyness of a homepage.

2. Ensure a secure checkout process.

If shopping is available on your website, make sure your customers know their credit card information is secure. There are a couple of ways you can do this.

First, as shown on beauty company Billie website, you can include this in an “info” button:

how to design an ecommerce website: billie secure checkoutImage Source

Info buttons are useful if you want to display secure checkout information but want to avoid crowding checkout pages. However, if you want to state checkout security more visibly on your website, like in a paragraph at the top of your “Place Order” page, that could be helpful to website visitors who may be wary of purchasing online.

3. Add filtering options for your products.

As a consumer, I love filtering options, which can help me easily find products or services. That’s why they’re a must for your ecommerce website: Customers who know exactly what they want can find it without having to sift through too many options.

Take this filter list from The Little Market, for example:

how to design an ecommerce website: the little market filter

Image Source

The fair trade home decor website has pages and pages of offerings, so this specific filtering system helps consumers find what they’re looking for based on multiple categories.

When you design your filtering system, make sure you make the categories broad enough to fit all of your products, but specific enough to be helpful to customers. For example, a website for a record company that sells merchandise might have filtering options based on artists, genre, or the label’s apparel.

4. Include customer service capabilities on your website.

Customer service capabilities can include an automated chatbot that answers FAQs about your product or service. Alternatively, you can have a fully-fleshed out support section of your website that offers more information about your products, like this one from camera company Fujifilm:

how to design an ecommerce website: fujifilm customer supportImage Source

This section provides free information about how to use the various cameras the website has available, including downloadable manuals and software for photo editing. It’s helpful to provide resources like these to customers if you sell a product or service that might have features that need a little more explaining, like a camera, or automated software.

5. Have the right CMS.

Choosing the correct software to help you manage your ecommerce site is just as important as fine-tuning the customer experience. Software should be able to support all of the functions in this list and be easy to use for you and your team.

For instance, does your CMS allow you to create a responsive webpage, like in this screenshot below?

how to design an ecommerce website: hubspot responsive cmsImage Source

HubSpot’s CMS software is accessible for marketers, web designers, and IT specialists. It supports responsive designs, customer service chatbots, forms, and lets you manage all of those in one place.

If you’re in the market for a CMS, take a look at The 8 Best CMS Systems Today & How to Choose.

6. Spice up your product descriptions.

If you want to continuously delight customers, make your product descriptions fun and engaging. The thrilling website copy shouldn’t stop with your homepage — make sure you carry the personality of your brand throughout the content of the entire site. Take this tumbler product description, for example:

how to design an ecommerce website: chic and tonic product descriptionImage Source

“No glass, no problem,” describes the appeal of the product right out of the gate in an appealing way. The description then goes to explain highlights about the product, and ends with a hook to really sell the anchor to customers: “Forego clunky coolers and bring perfectly chilled wine wherever life leads you.”

Feel free to use a similar method when describing your company’s offerings. First, start with an engaging introduction. Then, spotlight some essential features of your product that sets it apart from customers. Finally, give a visual about how the product will enhance the quality of the customer’s life.

7. Integrate social media on your product pages.

Social media icons on your ecommerce website? Absolutely. Social media buttons improve the visibility of your brand.

For instance, if I wanted to share the print below on my Twitter account, the buttons make it easy for my followers to click the link if they’re interested in learning more:

how to design an ecommerce website: haveanicedayy social sharesImage Source

Social media sharing options give shoppers the opportunity to share your products with their circle of friends and family, giving you exposure to a larger audience.

For more information about social media marketing, check out this ultimate guide.

8. Feature your customer voice for your products.

The voice of the customer is important to display on your site. It gives prospects an idea of how the product or service can help them from other customers, which likely seems more trustworthy than a product description from the company itself.

how to design an ecommerce website: hubspot sales hub testimonialImage Source

This testimonial from a sales specialist gives HubSpot’s Sales Hub software credibility. It proves that the software works for SMBs and provides data about how. As a big plus to adding testimonials on your site, if you contact loyal customers about giving one for your product or service, they’ll feel like their voice matters to your company.

9. Make your website responsive for mobile devices.

Did you know that by 2024, it’s expected that smartphone purchases in the U.S. will increase to over $400 billion? This is why making sure your ecommerce site is responsive for mobile is imperative to delighting customers.

More and more consumers are completing purchases on their smartphones, so having a site that’s optimized for a phone screen makes purchasing easy and delightful for customers. For an example, let’s look at Chicago-based coffee retailer, Dollop Coffee Co. Here’s what the shopping tab looks like on desktop:

how to design an ecommerce website: dollop coffee shop desktop

Image Source

Products are labelled clearly, the photos are large and clear enough to be seen by desktop browsers, and the navigation is simple to understand. Comparatively, let’s look at the same tab on mobile:

how to design an ecommerce website: dollop coffee co mobileNotice how in the mobile responsive design, the photos are smaller, and four products are displayed in a different format than the desktop version. These small changes make navigation on mobile as easy as on desktop.

Put your business on the map with the best ecommerce web design.

There are so many factors that go into designing a great ecommerce website. It should be user-friendly, fast, and colorful, and it should reflect what a business sells. Before you start designing your website, it’s important to check out some ecommerce websites examples to guide you on what’s already working.

If you are interested in original article by Kayla Carmicheal you can find it here

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local-seo-doctors-and-denstists

10 Local SEO Strategies For Doctors And Dentists

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Do you want to increase search visibility for your practice? Here are 10 essential local SEO strategies for doctors and dentists.

Google contributes a large percentage of traffic to many healthcare websites.

For doctor appointment bookings, 57% of patients start by using online search. And when patients are searching for a healthcare facility on Google, they genuinely mean business.

SimilarWeb finds that 85% of the traffic to ClevelandClinic.org, 83% of the traffic to HopkinsMedicine.org, and 87% of the traffic to MayoClinic.org comes from organic search.

But ranking on Google isn’t as simple as creating a website. The online world has grown way beyond that now.

Patients today search for doctors in their vicinity. That means you need to rank for your local audience to generate appreciable traffic in your clinic.

This is why local SEO has become necessary for all modern dental and medical practices that want to harness the internet’s potential and use it to grow their profits.

In this article, you will find 10 local SEO strategies that can help you get found by an audience that matters the most to your practice.

What Is Local SEO?

Local SEO is a type of SEO that helps your website appear higher in the search results for location-specific searches.

For example, a Nashville-based dental practice ranking for searches like “dentists in Nashville”.

Sometimes patients also search with key phrases like “dentist near me”. In that case, search engines use the searchers’ IP address or geolocation to connect them with relevant and nearby businesses.

Local healthcare SEO is a powerful tool that helps your medical practice gain substantial online visibility. If done correctly, it can help you get among the top-3 “pack” and help you win the search results even if your website does not appear on the first page.

Why Should Doctors And Dentists Consider Local SEO?

The first thing most patients turn to when they feel like visiting a doctor is, ironically, the internet.

If someone feels they need to see a dentist, they wouldn’t open the yellow pages and search the “D” section of the directory for the local dentist. Instead, they will turn to Google, or some other search engine, type in a key phrase like “dentist near me”, and book an appointment with whoever they like best.

That’s the approach most modern patients adopt. And practices that wish to maintain or increase their foot traffic need to adjust according to this approach so they could be among those that appear in response to location-specific and relevant searches.

Local SEO helps make that possible.

By optimizing your Google Business Profile to rank for relevant local searches, you can diversify your traffic acquisition channels and be where your customers are looking for you.

Once you rank for relevant local searches, your patients will know you as an option they have. And given other factors are met, they would be more likely to reach out and book an appointment.

Increasing foot traffic to your medical practice is just one of the ways local SEO contributes to your revenue.

It also helps you save on costly online ads, which reduces your marketing spend and eventually pushes your bottom line.

Local SEO also allows you to be where your peers are and compete with them on a level playing field. By ranking side by side with your competitors, you would be more likely to get a share of their prospective patients, which would be a million times better than giving up all your online patients to them by not being found in the local search results.

All the benefits that local SEO brings to your practice are increased appointments at your practice and more revenue. Let’s talk about some top strategies to help you get started with local SEO.

10 Practical Local SEO Strategies

After reading all the benefits of local SEO, you may be inclined to assume that it is expensive, time-consuming, and tedious, like regular SEO. However, that’s not the case.

It is true that certain local SEO factors require time and dedication to generate truly viable results but getting started is much simpler.
Here are top local SEO strategies that might help you find profit-driving online visibility:

1. List Your Practice On Google Business Profile

Google Business Profile, formerly known as Google My Business, is the source of local online visibility.

Google Business Profile helps small businesses find exposure and showcase their services or products to the interested audience. It offers all the tools you need to create an optimized, accurate, and descriptive listing that helps your patients learn what they need to know about your practice.

You need to have your practice listed on Google Business Profile to leverage local SEO benefits.

Sometimes Google automatically creates business listings on GBP. In that case, you would need to claim that listing, verify it, and check it for accuracy to ensure it does not drive your prospective patients away by disseminating incorrect information.

Also, adding the appointment booking link to your Google Business Profile can instantly increase your appointment bookings as one of LoudGrowth’s clients saw a 44% increase after adding the appointment booking link.

2. Double Down On Keyword Research

Keyword research is the heart of local SEO as it tells you what keywords to optimize with so that the search engines can link relevant queries to your listing and potentially drive patients to it.

Local keywords are distinct from regular keywords as they are marked by location-specific phrases like “Dentist near me” or “Pediatrician Nashville”.

To start with local keyword research, you first need to be intuitive and get into your patient’s mind.

What do they think when they are looking for a doctor? What are the words that they may use to search for a doctor?

Brainstorm a bunch of key phrases and create a list.

Once you have a list, find keyword research tools, and search the phrases from your list.

Shortlist the keywords relevant to your phrases and have the right balance between search volume and competition.

It is important to note that the search volume for local key phrases is usually low. Therefore, don’t hesitate to shortlist relatively smaller SV keywords.

You can also use keyword tools to see what keywords your competitors are ranking for. These words are proven to connect searching patients with practices like yours. Therefore, they can also help you find the right kind of visibility.

3. Capitalize On Google Posts

Google Posts is a free tool that offers local businesses a fantastic opportunity to engage and communicate with their audience.

Google Posts allow you to display up to ten of your most recent posts, which, according to some sources, stay live for up to 7 days. You can use this space for announcements, offers, and to promote your services, and explain your features to the audience.

You can display textual content and images both through Google Posts and end it with a CTA that links to your local landing pages.

Pro tip: make sure to use UTM parameters so you can track how much traffic is coming from your Google Posts.

Google Posts are designed to give quick information to prospective patients and convince them to take the desired action.

These can be utilized for many different post ideas such as offers and specials, products and services, events, business updates, etc.

A study conducted on 600 GBP profiles revealed service and discount-related posts bring the highest conversions in comparison to other ideas posts.

It is critical to have a proactive Google Posts strategy because this space is to communicate recent messages with prospective patients, you will need to work on not only sharing Google Posts but also updating them as the situation changes.

For example, your practice is offering free flu shots close to flu season, and you are promoting that via Google Posts. Once flu season passes, you will need to replace this post with something else since outdated content can tarnish your reputation.

To leverage its power and use them to drive results, you will need to write crisp, concise, and to-the-point copy that clearly communicates your value.

To leverage its power and use them to drive results, you will need to write crisp, concise, and to-the-point copy that clearly communicates your value.

Also, keep in mind that though Google Posts have a 1500-character limit, only a few words are visible above the fold. So you have to concentrate as much information as you can in that space.

Google Posts come at zero cost and offer an excellent opportunity for you to engage with your audience and promote your service. However, you will need a verified Google Business Profile to be able to leverage this tool.

4. Health And Safety Attributes

Ever since the pandemic, people want to know the health and safety practices of places before they visit them.

Therefore, Google has included health and safety attributes in GBP listings. Apart from these essential attributes, there are other information nuggets that you can use to be more intuitive and give your prospective patients the information they need.

Apart from the health and safety attributes like temperature checks, mask requirements, staff safety precautions, etc., you can include other attributes as well, like whether patients need to book an appointment beforehand or can they get a walk-in appointment.

These attributes offer peace of mind and trust and give the prospects the information they need without them having to look for it.
You can add the attributes directly to your listing through your GBP.

5. NAP And Office Hours Consistency

According to a survey, 62% of respondents said that they use GBP listings to find business contact numbers and addresses.

This indicates that perhaps the number one reason people turn to Google for local businesses is to find out about their office hours, contact number, and address.

We can safely conclude what could happen if any of these is incorrect.

The prospect would be annoyed and likely to leave a negative review.

Imagine your office hour is listed as 9 am to 5 pm from Mon to Fri, as it is by default sometimes. But you practice from 1 pm to 4 pm on alternate weekdays.

Can you imagine the frustration of someone who saw the office hours on Google and dropped by your practice only to find out the timing was incorrect?

Again, imagine the frustration of someone who calls your practice using the contact number from Google but ends up trying for hours without a response.

These instances are likely to lead to a negative review on your GBP listing, which is something we have to avoid at all costs.

Therefore, you have to ensure that your office hours, name, address, and phone number (NAP) are all listed accurately on your GBP.

You also have to ensure that this information is consistent across all your customer touchpoints because even minor inconsistencies can lead to significant downfalls.

6. Local Landing Pages

When doing local SEO, many people are confused about whether they should link the call to action (CTA) to the website home page or have separate landing pages for each distinct keyword.

In this case, the most viable option is to link the CTA on your GBP listing to your local, keyword-relevant landing page.

You can use this landing page as the next step to your communication with the prospective patients and dive into more detailed information concerning the keyword.

For example, your keyword is “Pediatrician Boston”.

You can create a landing page that responds to the common pain points people in Boston have that would concern a pediatrician and communicate clearly how you can solve the problem.

Think about your user’s problems and try to address them on your landing page. Use clear and to-the-point headlines and arrange your textual information to keep the readers engaged.

Talk about benefits, not the features of your service, and include attractive, appealing images across your page to keep the audience engaged.
Also, make sure to optimize your page with the right keywords that are relevant to the service you are talking about on the page.

Try to include social proof, like testimonials and reviews, and trust signals like awards and certifications on the page to make your users trust your practice.

Place a CTA strategically on the page. Choose one action and stick to it if you want your readers to book an appointment, make your CTA “Book Your Appointment” or something like that. Don’t use a mix of CTAs and avoid the paradox of choice.

Embed a dynamic map at the bottom of the landing page, making it easier for the searchers to locate your facility.

Finally, don’t forget to optimize your landing pages for mobile users because half of all healthcare website visits come from mobile phones.

7. Local Link Building

Backlinks are your website’s URLs that are placed within the content of other websites. And the process of acquiring these links is called link building.

Google favors websites with a high volume of backlinks because it sees such websites as trustworthy and authoritative.

People seek out and get backlinks from relevant high authority websites for regular SEO. But for local SEO, you would need to get links from local entities so Google can trust your presence in that locality and rank your website for searches coming from there.

The process of acquiring links from your local websites is called local link building, and there are many strategies through which you can get a link from local websites.

You can create helpful content for doctors and dentists and get it posted on your community blog with a link back to your website.

If your practice makes enough revenue, you can sponsor a local school team or students from the local school or college and get a link from these institutions.

You can also join your local chamber of commerce and post in their news section to get a link from there.

Most cities have local newspapers. You can create PR content for these newspapers, offer advice, or write articles for them and link back to your website. These websites often enjoy high domain authority, so you can get valuable links from them.

You can also find local business directories and get your practices included in them to get another backlink.

These are just a few of the many local backlinking strategies. If you can get creative, the sky’s the limit.

8. Make Good Use Of GBP Calls And Messages

Businesses listed on GBP can get direct calls from google searchers.

Therefore, if you have included your phone number on GBP with the intent to receive calls and messages from your online audience, make sure you have someone to receive and respond to them.

Not responding to internet-driven calls and messages can lead to a bad customer experience, which can manifest as negative reviews and lousy promotion, which can be detrimental to your practice.

9. Local Reviews

Patients want to make sure the person they are going to consult is good at what they do. More importantly, they want the peace of mind that the facility is up to their standards and does not have a bad reputation. Due to these reasons, 98% of people read online reviews.

Therefore, the majority of healthcare consumers say online reviews influence their decision when selecting a healthcare service provider.

Therefore, you need to ensure your GBP listing features enough diverse reviews to win the prospective patients” trust.

Getting reviews, however, is not as straightforward as you may want it to be. Fully 74% of consumers write online reviews.

People would love to leave a bad review, but they rarely go out of their way to leave a good one.

Therefore, you will have to pursue positive reviews for the sake of your profit.

What you can do, in this case, is to follow up every patient’s appointment with a request to leave feedback on your GBP listing.

Make sure to go through all your reviews and remove any personally identifiable information that people may have shared accidentally in their reviews.

Also, while responding to positive reviews is important, address the negative reviews as well so the rest of the world knows you prioritize your patients” experience and work to make it a good one.

10. Multiple Professional Listings At One Address

Google allows you to share an address with various other businesses sharing the same location and have an independent GBP for your business, given that your business is distinct and has its own Tax Identification Code.

So, you can create an independent listing if you have a clinic located within an office building that houses many other businesses.

However, if you have a large hospital with several smaller clinics, it might become challenging to create an independent listing for each hospital.

Because you need to have distinct businesses, each of which files its taxes independently and has its own phone numbers to create a different listing for businesses operating from a similar location.

Final Words

Local SEO can unlock a new traffic channel for your practice. By helping you rank for local prospective patients, it can allow you to generate more bookings and consequently increase profit.

However, before you can enjoy its benefits, you will have to do the hard work of creating and maintaining a healthy Google Business Profile listing.

Once you have an optimized GBP listing, you will be more likely to harness the potential of SEO and garner more appointments for your practice.

If you are interested in original article by Atul Jindal you can find it here

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Google: Don’t Publish Empty Or Blank Pages

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An SEO asked Google’s John Mueller if it is okay or even a good idea to publish blank or empty pages so Google can find those URLs? John Mueller said no, don’t publish empty pages to the web.

The question was “is it a good idea to make a website live even if there is no content on some pages?” I am trying to think why this would be considered a good idea? I am thinking maybe he wants to jump start indexing by feeding Google a URL, even though that page has no content? I mean, that probably will backfire being that if Google sees not content, Google might decide not to check that page again for a while (even classify it as duplicate).

John Mueller of Google responded on Twitter saying “Just make the pages live that have content? It would be annoying as a user to get promised while browsing your site and just not get it. Build it out when you have time, but don’t just publish empty pages.”

So no, don’t publish empty pages as an SEO strategy or any type of strategy…

If you are interested in original article by Barry Schwartz you can find it here

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11 Retail Content Marketing Trends To Inspire Your Next Campaign

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Are you planning retail content marketing for your next campaign? Take a look at these 11 trends for your brand.

No matter what digital platform you use to promote your business, continually coming up with fresh content ideas to capture your audience’s attention can be a real challenge.

Popular content comes and goes before you’ve even hit “publish” on your latest post, so how do you plan effectively for your next big marketing campaign?

If you’re feeling stuck and looking for some ideas, take a look at these 11 trends that you can adapt for your retail brand.

1. Provide Value To Stay Relevant

With every piece of content you create, you should always be thinking, “what will a viewer get out of this?”

Fitbit does a great job here, posting tips and advice for their followers to improve their mental and physical health.

Cocokind balances its aesthetic content in the beauty space with informational posts on building a skincare routine and walkthroughs of how to incorporate their products into your existing regime.

There are plenty of other brands to distract your audience with their own content, so focusing on the value you provide will help keep your brand top-of-mind and relevant to your customers.

2. Get Your Customers Involved

No one wants to see a constant barrage of sales content from any brand. But when you have a product you need to push, how do you keep people interested and engaged?

You tap into your existing customer base to harness the power of word-of-mouth marketing.

And that’s exactly what Vacation Inc. did.

In April 2021, Vacation Inc. launched their now Nordstrom and Ulta-partnered screen with an 80s beach vibe campaign.

Customers could generate honorary job titles and share their new business cards on their own social channels.

Within days of launching the presale, over 10,000 people had “changed careers,” with roles like “Emergency Tequila Shot Salt Secretary” and “Catamaran Fly Fishing Specialist” (my personal role).

Vacation Inc.’s success came from capitalizing on an already-growing fanbase across social media.

The fun, interactive content quickly spread with little effort on the brand’s part post-launch, leaving their customers to do the work and brand evangelizing for them.

3. Double-Down On Short-Form Video

It’s no secret that video content is becoming a major component of any good content marketing campaign.

As of 2021, Wyzowl reports that users spend an average of 18 hours a week watching video content across different platforms and, specifically, shorter videos.

This is hardly surprising given the rapid rise of TikTok.

But if you’re not using this kind of content, now is the time to start thinking about it.

Luxury Italian fashion house Gucci is an excellent example of making video content work as a retail brand.

Balancing behind-the-scenes content for new collections with famous faces wearing their pieces, Gucci has continued to adapt its marketing strategy to fit the needs of a more video-focused audience.

4. Make Content That’s Actually Entertaining

We all know that the purpose of marketing is to sell more products and win more customers.

But nothing is stopping you from having fun while you’re doing that!

With so much competition and audiences looking for instant gratification, entertaining content should be a top priority for any retail brand.

No one does this better than Aviation Gin.

Leaning heavily on the wit of its owner, actor Ryan Reynolds, the company continually uses humor and satire to entertain their audience.

Their “alternative” to the Peloton Girl ad instantly built connections with viewers, thanks to its cheeky overtones and reminders of why the original went viral for all the wrong reasons.

Creating funny marketing content is one of the most difficult approaches to get right.

When you do, it can really pay off.

5. Highlight What Matters Most To Your Brand

In a consumer environment now highly concerned with environmental and social issues, relatability when it comes to brand values has never been more important.

One of the best performers in this space is DTC beauty brand, Jones Road.

Founded by makeup veteran Bobbi Brown, Jones Road has quickly developed a fan base thanks to its cruelty-free products and body-positive content.

The brand’s TikTok account is a good place to look for inspiration if you’re hoping to promote your company values more clearly.

How-to and tutorial videos serve an educational and informative purpose while weaving narratives around self-empowerment to create emotional connections to their audience.

The brand has also grabbed the attention of non-traditional audiences on its social platforms, thanks to videos aimed at customers over 50 on Instagram and TikTok.

By embracing who they are and what they believe in, Jones Road has quickly become a standout brand for successful video content.

6. Use Influencer Partnerships To Educate Your Audience

Partnering with influencers isn’t going anywhere anytime soon.

Strategically working with people your customers already follow is a good way to get your brand in front of new audiences and remind existing customers about what you offer.

Wine expert and sommelier Amanda McCrossin’s educational TikTok content has quickly seen her become a go-to resource for wine drinkers around the world.

From her product recommendations for different occasions to winery tours to interest vacationers, this channel is a good example of how to partner with influencers to create interesting, educational content that viewers want to see.

7. Hop On The Audio Bandwagon

For video-first channels like TikTok, or even Instagram Reels, finding the right audio to set the tone for your content is essential.

It doesn’t take much for a soundbite to go viral these days.

Having a catalog of video ideas that you can quickly film and publish is a great way to jump on these trends as soon as they appear.

Trending sounds can come up out of nowhere, so you need to be prepared if you want to use these audio clips in your own videos.

Wine bottle brand Partner in Wine does a great job with this, staying up-to-date with all the popular TikTok and Instagram sounds and posting their own content using these.

This makes them searchable within the apps via these sound clips, opening up a whole new potential audience.

8. Build Trust With Subject Matter Experts

It’s one thing to create educational and informative content for your audience.

But if they’re new to your brand, how do they know they can trust what you’re saying?

One of the best ways to build your credibility here is through partnering with subject matter experts.

This is a tactic commonly used in B2B marketing, but retail B2C brands are also starting to see success here.

Interior design brand Studio McGee uses their frequently-updated blog to provide lifestyle and design tips from both their in-house experts and guests.

Whether it’s organizational tips and tricks or design inspiration, the company clearly shows why they’re the people to trust when it comes to home decor.

9. Jump On Pop Culture Moments

Just like trending sounds, you never know when a moment will arrive in the cultural consciousness, you can use to promote your products.

Take beauty company Lemonhead LA.

Already a hit with notable celebrities like Beyonce and Lady Gaga, the brand cemented its place as the go-to glitter makeup company thanks to its products appearing in season one of the HBO show “Euphoria.”

The brand went on to release a limited-edition collection inspired by the show, which quickly became a hit with their customers.

Bloomingdale’s has also been successful with this approach, creating a pop-up collection of Regency-inspired products following the success of Netflix’s Bridgerton.

There’s no telling what pop culture can inspire, so stay on top of what’s happening.

10. Branch Out Of Your Comfort Zone

When you’re working with a limited marketing budget, trying out new platforms or channels is a risky move.

For the most successful brands, though, it can really be worth it.

Whether starting a new social media account or embracing an entirely different content format, experimenting with something a little different can quickly put you ahead of your competitors.

Trader Joe’s gave podcasting a go in 2018, expecting to run a five-part series to give customers a behind-the-scenes look at the brand and its story.

You may not think many people would be interested in an audio deep-dive into a grocery store.

But the podcast became so successful that they’re continuing to put out new episodes to this day.

Thinking outside the box is the tell-tale sign of a great marketer.

But don’t forget to do your research before you pitch any big strategy shifts like this.

11. Think Beyond Single-Platform Silos

With technology so firmly integrated into our daily lives, retail experiences are no longer strictly online or offline experiences.

Customers want and need an omnichannel experience, taking them from their phones to the store and back again.

Plenty of studies have shown the benefits of omnichannel marketing, from greater customer reach and satisfaction to higher profits across all company sectors.

Target is one of the best for this type of marketing, foregoing their individual channel focus and thinking across multiple platforms.

One of their most successful partnerships recently has been with Pinterest, specifically the Pinterest Lens feature.

Within the Pinterest app, users can take a photo on their smartphone of products they like and the Target app will show them similar products in their own collections.

While your retail brand may not have the budget and customer reach of a multi-billion dollar company like Target, the same idea still applies.

Instead of creating content strategies solely around one marketing platform, think about how you can integrate all of your efforts to provide a memorable and unique experience for your customers.

In Conclusion

There are hundreds of possible options for creating engaging marketing content.

(And we’re certainly not advocating that you try all these at once!)

But with some strategic thinking, your brand can make any of these trends a success.

Promoting your retail brand effectively through content marketing is possible, so if you feel inspired, it’s time to start working on your new content marketing plan.

If you are interested in original article by Rachel Vandernick you can find it here

Turn to Blogs for Design Inspiration Online

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Finding good web design inspiration online can occasionally feel like you are panning for gold. Regardless of what your personal interest might be when it comes to design, you need to make sure that you have a source that always offers something interesting. Editor X is one such design blog, committed to offering inspiration to businesses, web designers, and any other interested parties who might be out there. Here are some of the reasons why this is such a good site to follow.

A Range of Blogs

Editor X accepts creators from all over the world and in a variety of industries. This means that you are never going to run out of web design inspiration. Regardless of the industry where you might operate, you could find a website that is exactly what you wish to emulate. This website could even be for a completely different sector, and yet there will be design elements that suit you.

After all, you might want to create a website for your brand that is very unlike anything else that you might see in your chosen industry. How do you do this if not by looking into designs from others? Editor X allows you to browse a wide variety of different options quickly and easily so you are able to quickly home in on what you want to see. Inspiration can come from anywhere, after all, and so it is vital that you give yourself to draw it from sources you would never have thought to look at.

Filters by Choice

Of course, you do need to think a little about what you want to see. Having the full library in front of you can be a little overwhelming, so you need to make sure that you are able to cut it down to view precisely what it is that you want to see. Though you might be willing to view a wide range of aesthetic inspirations, there could be functional preferences or needs within that you might have to accommodate.

After all, there are some functions that some companies will need to support on their site. There is no point in designing a site that will not be able to deliver this functionality and then trying to add it on the side where you can. It might make for a site that is clunky and difficult to use both as a customer and a back-end user.

There might be some key areas that you need to include in your site such as custom menus or an online shop. It is important to build a site where these are native and easy to use, and where you can easily add additional tools and plugins when needed. Though a site can appear fluid when viewing it as a user, many know that the building blocks behind it also need to be neat and tidy. There are some things that cannot be ignored here.

Creating a Community

An online space like Editor X is much more than a mere library to explore – it is also an online community that web designers will be able to interact with and draw inspiration from in greater detail. This is something that is always incredibly important for companies and individuals of all levels. Just as you might promote your business on social media, so might you decide to look into an online community through some of the channels that you turn to for inspiration.

With Editor X, you get the chance to submit your site and potentially get it listed on the page. You can also enter the marketplace to find support within a certain area of your sector. Online communities such as these are often designed to uplift just as much as they are designed to offer inspiration. By choosing to engage with such communities, you might be able to create a much finer site than you initially hoped for.

Find the Blogs to Suit You

Of course, you need to make sure that you draw inspiration from many different niches in your quest for the perfect website. Editor X is a great resource to turn to as it has many different examples all in the one reliable platform. However, you need to ensure that you take in as many pieces of inspiration as you can.

It could be as simple as checking out some of the responsive sites available through the Editor X design blog, or you might decide that you want to make this just one of the blogs that you follow. Whatever you choose to do, make sure that you have a clear reason for implementing certain design tactics from blogs that inspire you. In doing so, you will hopefully be able to pick up the reasoning and purpose for each post you create, giving you confidence in making decisions for your own site.

If you are interested in original article by Ankit Kumar you can find it here

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